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CINEPAX

CINEPAX. Huma Najeeb Huma Nayab Kashaf Shabbir Nabiha Saddiqui Sadaf Khalid. CINEPAX INVESTORS. CINEPAX INVESTORS. DIVISIONS. FINANCE. HR & ADMINISTRATION. INFORMATION TECHNOLOGY. CUSTOMER SERVICE. TREASURY. SECURITY. PROCUREMENT. SALES & MARKETING. OPERATIONS.

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CINEPAX

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  1. CINEPAX Huma Najeeb Huma Nayab Kashaf Shabbir Nabiha Saddiqui Sadaf Khalid

  2. CINEPAX INVESTORS CINEPAX INVESTORS

  3. DIVISIONS FINANCE HR & ADMINISTRATION INFORMATION TECHNOLOGY CUSTOMER SERVICE TREASURY SECURITY PROCUREMENT SALES & MARKETING OPERATIONS FILM BUYING & DISTRIBUTION

  4. CINEPAX RAWALPINDI

  5. Opened on 14th oct, 2007 • Designed by Canadian architects Mesbur & Smith in accordance with international standards

  6. OBJECTIVE

  7. SPECIFICATIONS • Total cost:30 crore • Total Area: 33225 Sqf. • Total Covered Area: 39982 Sqf. (Including Basement) • Total Cinema screens: 5 • Total seats: 1400 • V.I.P. Rooms • Bowling Alley • Gaming zone

  8. EQUIPMENT • World’s best State of the art Christies Projectors from USA • State of the art Dolby Digital (DTS) Sound system from QSC, USA • World’s famous Quinette’s Auditorium Seating from FRANCE • State of the art Cafeteria Equipment from Stein – USA • World’s best Cinema Information Management Software VISTA, from New Zealand

  9. The five-screen cinema complex shows English, Urdu and Punjabi films besides cartoons

  10. Airconditioned halls that would be open from 12 noon to 12 midnight • The Entry fee 12 to 5 pm: Rs250 5pm to 12 am: Rs 350 • Tickets can be booked through the internet, telephone and even by SMS

  11. Cinepax Membership

  12. REVENUES

  13. TICKETS BRANDING

  14. MOVIES The cinema house screens Hollywood and Bollywood films within a month after their international release besides screening the best of Pakistani cinemas

  15. Feasibility Study

  16. DECLINE OF CINEMA THEATRES

  17. The advent of cable TV, DVD, MP3 and CD players • Illegal screening of Indian films on cable TV • Lack of local quality films • Deteriorating state of existing cinemas

  18. The worldwide metric for estimating a market need was an average population of 54,000 people per screen, whereas given the dilapidated and disappearing state of most of the cinemas across Pakistan it was far higher with 285,000 people per screen.

  19. Inorder to revive the cinema industry, govt lifted the ban on indian films under musharraf’s rule. • Release of Indian films commercially had revived the cinema culture in the country with theatre owners in most major cities earning a huge profit.

  20. location • Availability of land • Security • Parking

  21. Why in Rawalpindi?

  22. Site description

  23. Environmental Study

  24. Parking space Security

  25. Parking space

  26. Issues

  27. RECOMMEDATIONS

  28. Government Backing

  29. FAMILY PACKAGE

  30. CINEMA OWNERS ASSOCIATION

  31. REDUCED FOOD PRICES

  32. MENU

  33. Conclusion

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