Empowered Women in Business..pdf

1. VOL-11 ISSUE-06 2020 www.insightssuccess.in EMPOWERED WOMEN IN BUSINESS “CASTING IS THE BACKBONE OF A SHOW BECAUSE WITHOUT PROPER CASTING YOUR SHOW WILL NOT RUN ”

4. LOCKDOWN AND WOMEN AT WORK T unemployment issue in the country. While the economic condition has been going downhill, the prices of essential commodities have been on the rise. These have just added to the reasons why double incomes are becoming a necessity. he pandemic and the ensuing lockdown have meant unemployment to a large population. This, in addition, to the already prevalent The economic demands today make it imperative that both the men and the women in the house contribute to the family income. This increases the responsibilities of the women who are expected to balance household work as well and give proper attention to other members of the family. So, most of

5. From the From the EDITOR the women entrepreneurs try to make it through, not just with their education but skills as well. boutique suddenly went online delivering the latest in fashion. These skills include basic ones like cooking and sewing to expert skills like grooming or designer pastry making. Most of them are operated from home if space permits else out of a nearby rented space that serves the dual purpose of work and proximity from home. In this lockdown when many white-collared men lost their job, these home- grown women entrepreneurs made sure that life does not stall. Overall, the pandemic has proved that to realize their entrepreneurial dream, women need skill, some time and technology. In this edition of Insights Success, we present ‘Empowered Women in Business.’ These women of substance are learned, understand the problems around them and are ready to offer solutions from wherever they are. However, some business or rather service providers, did suffer like salons because close human contact needs to be avoided these days. And though in such businesswomen are taking the necessary precautions, it will take time to regain normalcy. For others, a quick shift to technology- based services was imminent. So, we had a home- chef serving up her neighbourhood through orders received on messenger apps. Or the nearest Sneha Sinha sneha@insightssuccess.com

6. 10 Cover Story Janet Ellis-Prajapati Transforming Dreams into Reality T E C O N N T S

7. 30 44 Articles Masters of the Game Own the World: How women are redefining the business world! Gender Bender What’s More to Gender-Neutral Workforce 20 22 26 Aditi Gupta Handcrafting Hope, Happiness and Bliss Archita Chandra Providing a Platform for Self-Sufficient Women Ddevjani Mitra Helping People Discover and Manifest their Original Self 28 32 34 Devyani Neral A Powerful Motivational Speaker Divyaa Doraiswamy Keeping Traditional Learning Alive Karuna Ahuja Leading by Example

8. 38 40 42 Meghna Joshi Helping with Skills for Better Opportunities Nikita Anita Sundaram Bringing the Best of Technology in Sports Pooja Gupta A Perfect Blend of Social Entrepreneurship and Ingenious Mindset 50 46 48 Pooja Singh Striving to Provide Quality Optometric Solutions Rama Ravee Titti Facilitating People Transformation Rishika Inamdar Enhancing your Brand Value 52 56 58 Sahiba Singh Dhupar Helping People Realise their Best Self D SAI PRIYA Helping Make a Healthy and Happy World Sheeba Samuel Defining Her own Success

9. Editor-in-Chief Sumita Sarkar Managing Editor Sneha Sinha Quality Assurance Team Abhishaj Sajeev Contributing Writers Darshan, Aditya sales@insightssuccess.com NOVEMBER, 2020 Corporate Offices: Art & Design Head Asha Bange Art & Picture Editor Priyanka Rajage Co-designer Mayur Koli Insights Success Media and Technology Pvt. Ltd. Off. No. 22 & 510, Rainbow Plaza, Shivar Chowk, Pimple Saudagar, Pune, Maharashtra 411017 Phone - India: +91 7410079881/ 82/ 83/ 84/ 85 Email: info@insightssuccess.in For Subscription: www.insightssuccess.in Operations Head Megha Mishra Business Development Manager Nandan Deshpande Asst. Manager Ashwini Pahurkar Business Development Lead Tejswini Whaval Sr. Business Development Executive Pravin Yalameli Insights Success Media Tech LLC 555 Metro Place North, Suite 100, Dublin, OH 43017, United States Phone - (614)-602-1754 Email: info@insightssuccess.com For Subscription: www.insightssuccess.com Technical Head Pratiksha Patil Technical Specialist Amar Sawant Digital Marketing Manager Amol Wadekar SME-SMO Executive Atul Dhoran Circulation Manager Tanaji Cover Price : RS. 150/- https://twitter.com/insightssuccess Follow us on : www.facebook.com/insightssuccess/ We are also available on Copyright © 2020 Insights Success Media and Technology Pvt. Ltd., All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from Insights Success Media and Technology Pvt. Ltd. Reprint rights remain solely with Insights Success. Printed and Published by Insights Success Media and Technology Pvt. Ltd. RNI NUMBER: MAHENG/2018/75953

10. Management Company Name Brief Aditi Gupta looks after the business growth and archor duties at AllMyCraft, which is a popular platform for creators of all kind to help with their three D(s)- Discover, Design and Deliver. AllMyCraft allmycraft.com Aditi Gupta, Business Growth & Anchor Archita Chandra co-founded Shreenari, a powerful community for women entrepreneurs. Shreenari is an ecosystem where every woman can earn and grow with infinite possibilities. Along with that, Archita has co-founded and managed various other ventures. Archita Chandra Co-founder Shreenaari shreenari.com D Sai Priya is the proprietor for JS groups. She started her own business of Hanni’s brand beauty and personal care products under the company name JS Groups. D. Sai Priya Proprietor JS GROUPS Ddevjani Mitra is the Director at I-Glam, the perfect institution for all those who want to make it big in the modeling, fashion, grooming and pageants industry. I-GLAM iglam.in Ddevjani Mitra Founder & Director Gurukulam - The Shloka Learning Centre shlokapreneurdivyaa. com Divyaa – an economist, “Shlokapreneur”, writer and “sochcaster” is the founder of Gurukulam – the Shloka learning centre in Banglore, which caters to kids across the globe. Divyaa Doraiswamy Founder Janet Ellis Prajapati is the casting director for Savdhan India, Fear Files, Adalat, Anamika, Maharana Pratap, and many hit TV shows too. Her company also helps train to be fashion model, how to form professional portfolio among other things. Janet Ellis Prajapti Founder & Casting Director Janet’s Casting Hub janetscastinghub.com Karuna is an accomplished global HR leader, coach, entrepreneur and author. Her motto is to build inspiring organisations, leaders and careers. Chrom Consulting chromconsulting.com Karuna Ahuja Founder Meghna founded SWAN Livelihood, a startup based in Delhi, that aims at enhancing the skill sets of the youth from all sections of the society. Specialize in designing training programs and counseling sessions. SWAN Livelihood pvt. limited swanlivelihood.co.in Meghna Joshi Founder & CEO Odicy Sports Solutions Pvt Ltd odicy.biz Nikita Sundaram Founder & Regional Head- India Nikita is the founder of Odicy sports solutions in 2019 to deal with the development of sports and esports sector using latest technology.

11. EMPOWERED Women IN BUSINESS Management Company Name Brief Pooja Gupta launched Nimbark Brand with a complete range of organic kitchen, grocery as well as health products under Himalaya Bio Organic Pvt Ltd, adhering to strict norms of USDA, Indian Organics, Apeda etc. Pooja Gupta Founder Nimbark Organic nimbarkfoods.com Pooja graduated from AIIMS, New Delhi, and is a consultant optometrist for speciality contact lens since 2010. She has been a trainer and educator for speciality lenses and has spoken at various national conferences as an instructor; also has been a co-educator of Menicon since 2013. Pooja Singh, Consultant Optometrist and Business Development Manager Resolution roseklens.com Rama Ravee Titti has 15 years experience in public speaking, event management and talk shows, English speaking, personality development, child counseling and personal guidance. Rama Ravee Titti Founder & Director Thee Shiksha Group rrtitti.com Rishika has over 17 years experience of administrative/secretarial experience where she has worked closely with directors and chair-persons to help manage and ease their workload. Her articulate business acumen in corporate content writing, proofreading, editing, and PR write-ups. Rishika, Virtual Assistant and Head Writer OfficeCraft VA officecraft-virtualas sistant.com Sahiba is a communication skills trainer, image consultant and etiquette coach. She also helps her clients with executive presence and personal branding. Sahiba Singh Dhupar Self-employed Sheeba Samuel is responsible for all strategic planning, account management, and the overall success of Paysquare’s relationship with 1000+ assigned client accounts in all operation centers. Sheeba Samuel Heading Corporate Relations Paysquare paysquare.com

13. Janet Ellis - Prajapati TRANSFORMING DREAMS INTO REALITY EMPOWERED Women IN BUSINESS

14. kay, so acting is your passion, O off your career or to get that much desired break. But you are unsure and sceptical about casting directors, either because of past experiences or because of the most tabooed word in the entertainment industry – Casting Couch. Quick facts – There is a very thin line between web series and web films and films. ‘ ‘ you have got talent and are desperately waiting to start - A casting director for over 50 shows - Includes all genres from historical to mythological to fiction to reality-based shows - Her most popular shows are Vighnaharta Ganesh, Hanuman, Jhansi Ki Rani, Veer Shivaji Maharaj, Maharana Pratap, Rudra ke Rakshash, Kaal Bhairav, Adaalat, Ashoka, Bitto and Maniben.com, Savdhan India, amongst others. - Launched stars like Ulka Gupta, Avika Gor, Tunisha Sharma, Nirbhay Wadhwa, Vishal Jethwa, Ashnoor Kaur, Paras Arora, Roshni Walia among many others ‘ ‘ that was not my line. I somehow felt that there was lot creativity that was lacking and something that I wanted more than what I was doing,” narrates Janet. Put all your inhibitions and fears at rest, because the personality in focus manages a credible casting agency where artists realise their dreams and the directors and producers are content with the work. Eventually she started looking for work and got a job related to computers. It was there that changed her fate forever. A well-known name in the entertainment industry, particularly in television, Janet Ellis-Prajapati is well-respected and most sought-after casting director by virtue of her innate qualities like giving 100 percent to whatever she undertakes, adamance about quality work, delivering in time and strict professionalism. Janet’s Casting HubLLP not only does the casting but also manages the profiles of artists while they are working on the projects. “It was not an office related to entertainment. There was this senior gentleman Radhakrishnan who suggested that I should get into working for actors and financing stuff and PROs,” she shares. “The company closed down after a month of my joining and I was high and dry. I said okay to him. He told me don’t worry I will introduce you to some people who are good enough and do financing for the film industry. I agreed. I was a young girl full of life, are and wanted to do something extra in life…. with the dreams that every youngster has. That is the period in life when a youngster decides whether he/she makes it or does not make it. It is all about the dream that you to follow. I wanted to make it big. I wanted to make the dream to come true and I wanted the world to know who I was,” she says passionately. between the financers and the film people. But again, she became restless. She did not like what she was doing though it fetched good money. “I felt more like an agent. I did not enjoy that. I wanted something where people would look up to me or come to me and not me going to everybody, waiting here waiting there. It was not what I really wanted. I kept meeting some people and lot of people began to appreciate my work and my spontaneity. Back then we did not have mobile phones. We had pagers and landlines. But I was spontaneous in connecting people,” says Janet going down the memory line. It all began in the late 1990s when little did this electronic engineer realise that her career was snaking into an altogether different territory that would later become her passion. Born and brought up in the cosmopolitan township of Hindustan Aeronautics Ltd, Nashik division where people across the country and Russians resided, she was fortunate to have holistic development. And her career was already decided by the degree she acquired. And by God’s grace that is what happened eventually - the dream came true. It was a big struggle. She continues narrating with the excitement of a teenager how the events that followed gave her the creativity that she was craving for since long. “After I completed my engineering degree, I worked in HAL. I took internship for couple of weeks, but I could not continue because I felt that Radhakrishnan introduced her to some people who were handling finances for films. Janet began bridging gaps

15. “That is the first time Khan said that he needed a casting director for his show known as Jannat on Doordarshan and also for Maharathi Karan. I said okay but at that point of time was 8-9 months pregnant. I told them I was full pregnant. He said it does not matter ‘I heard you are a good casting person’. I said I cannot do the coordination part. He said, ‘no you be the casting director’. That was my first journey as a casting director and I became the first female television casting director in India,” she recollects vividly. She had to take a sabbatical due to childbirth after which she joined Contiloe as a casting director and did wonders behind the scenes for those on screen. “That is when I did my biggest shows like Phir Koi Hai, Jhansi ki Rani, Maharana Pratap, Ashoka, Maniben.com, and many others. By the grace of God, I have been a super hit because I was one casting director who used to fight and say that she/he is the one, please reconsider. So instead of getting angry on me the producers and directors used to feel happy. My producers Roopali and Abhimanyu Singh were quite supportive, and they helped me from that part of life to a very bigger one where I got a huge recognition and did one of the best shows with them. Then I started getting lot of films and other things,” she says humbly. “One person introduced me to director- producer Inder Kumar and told me that they were doing this Hindi film called Mann. He said, ‘Why don’t you figure it out and check with them? They want actors.’ I did that. Inder Kumar said he wanted hell lot of actors. I did Mann, Kyun ho gaya na pyaar, etc Back then there was nothing known as casting director. There were only the producers and directors and the coordinators who used to work for the actors. So, I started working on that ground and I started getting lot of offers for ad films. I did big ads. I did Shahid Kapoor’s first ad, Shah Rukh Khan on the train dancing to the tune of Chhaiyya Chhaiyya. There are so many to name. ‘ ‘ It was then that I really realised I am doing a good job,” she shares. ‘ ‘ No work is bad if you are doing it right. “Today again I really want to thank Jesus that I am doing one of the best web series with one of the best production houses, I am doing ad films, I am doing films, I am doing serials and most of the ones which I am doing is for the best of people of the industry. That is how it started off and that is how it is continuing,” smiles a content Janet. Her journey to fame began then onwards. This was in 1997 where she started taking up everything on her own. In 1999, she was approached by Sanjay Khan Productions, which was the biggest break that led to an unending flow of work, success and fame.

16. Did you know? - While casting Ulka Gupta for Rani Laxmibai’s childhood character she questioned about the competency of the child star, but Janet was stood firm on her choice and managed to convince the directors and producers. The rest is history. - Her speciality includes thorough scanning of aspiring artistes. The chosen artistes are given workshops in which they get to polish their skills and fit Janet and her husband Bhavesh Prajapati also co-produced a film that was directed and co-produced by Rowdy Rathod Productions,Silence of Sleep. The film was aired in the Cannes Film Festival, 2017. Being consistently popular particularly with majorly male bastion in the casting business is no mean feat. Janet explains that being in this industry for over two decades is a prima facie thing for her success and that she is very known in the television industry. But she is still waiting for a big break in films, although, she has always been doing them. Mardaani 2. There are lot of people who I launched in TV are doing big time in films,” says Janet proudly. “I have not yet got the path breaking thing where my name is pitching up, because lot of time there is already a casting director linked to the company and they take help from us but their name features and my name does not feature. Now I am yet waiting for that opportunity. I have done couple of films which are to be released where my name is featured and lot of actors who I launched are there. One is, Vishal Jethwa who did TV serial Maharana Pratap, and then Hindi film She adds that there are many A grade films where her name has featured but there are also lot of A plus films where she sent casting, but her name has not been featured because the name of the casting director already exists. But that is irrelevant, she says. “In films, I still have to make a huge mark. But I am sure I will very soon, 2021 is going to be the time. Now I have entered into web series which is again by God’s grace doing very good. I am working with good production houses and I am doing quite a few web series which are big names already. Secondly, I find there is zero “My name featured in Mann, Kyun ho gaya na pyaar, Direct Ishq, Taxi Driver and many others and some lesser- known films.”

17. ‘ ‘ competition between males and females. The reason is people tend to feel more comfortable with females, more secure with females especially the girls and the children and parents. Boys on the other hand feel that they can trust a woman’s words rather than the men. But it is a struggle,” she shares. work on it You deeply get into it. That was very difficult,” Janet shares. No one can be a hero overnight. Do not spend your money giving to so-called casting directors charging money and promising to cast you on well-known channels. Genuine casting directors do not charge money; they only look at the talent. She continues, “Then I started having assistants I had my camera’s eyes, I had my editing guys, casting call guys. Today I have a complete set of people who handle the web pages, the auditions, the mock shoots, the costumes, the creativity, the casting, the audition calls and stuff like that. I am quite sorted at that front, but the calls are all mine to reach to the clients.” ‘ ‘ In the initial stages though she was among the first casting directors, she was always on the top position. Back then it was not about a male or female climbing up there. Now it is easier because everything is done on the phone and online. It is like a cakewalk, she says. the grace of God, they loved the PPT and signed me for the show. I am already done with the casting for them. We had a final meeting with the broadcasters, and I am waiting for the results to come in. Lot of actors are cast in it and they have already informed that they are very happy with me and so they would be giving two more series,” she reveals. “I am yet standing at that position. So, it is much easier for me to not really have a great competitor. But it was not about other casting directors; it was other people like some producers and directors who think that women are not made to do any job. I come from that system since 1999 where women were given glamorous roles only, you cannot do anything else. That is the mentality of people. I met lot of people. I told them that it is not about glamour quotient it is about having brains and strive hard to work for what you want and what you want to achieve,” she says. With no plans to be in this field and with no filmy background, obviously there was scepticism in the family. Initially her parents were shocked and asked why after doing engineering she wanted to be in the film line. For someone who started off all alone, having a dedicated team has been a big relief. She refers to them as her kids working with her for 12-15 years. “Yes, I have a very strong team. They are part of my success. When I was doing shows like Savdhan India I used work for eight production houses at one shot. I used to go crazy doing it. I used to literally start from 4 am-5 am and sleep at 2 am. I used to sleep for only 2-3 hours. For one-and-a-half years I did Savdhan but then I had to give up after one point of time because my body was also not taking it. Any person I used to look at I used to think he was a criminal. I started getting mentally affected because of the stories that I had to read and With no background in the industry and for one who came here by chance but made most of it through hard work and confidence, it was not cakewalk. “My work gave me recognition and it gave me more work. For one show I did I was approached by 10 people. That hit show gave me another show. My success led to another success and so on. But the struggle is there for each show even today after more than 20 years. I have to prove myself. I got into a web series for a very big production house. I was literally interviewed for it. I was asked to make a power point presentation to prove what kind of casting I could provide for a web series. The challenge is yet there. By

18. ‘ ‘ is my ad. Back then, we did not have pictures on mobile to show them. But my parents had come for the Thums Up ad, my brother had come for another ad. So, they have seen me working and they said it does not seem as bad as the world says. No work is bad if you are doing it right,” Janet explains. - A casting director is one who understands the character and places actors in every single way as per the role. The person has to be very defined. We select the character and personality as per the requirement of the role and the channel after thorough scrutiny. We have that eye to catch the right actor and as per the requirement of the channel. After selecting an actor, we also know what kind of training he/she needs and we give the training accordingly. Casting is the backbone of a show because without proper casting your show will not run. ‘ ‘ Once she gained their confidence, they supported her and there was no looking back after that. Till date they support her in everything. But she had her share of downfalls, and lots of them. “In our industry many times there were strikes and what not. During this corona virus time there was complete shutdown not for only the media but for everyone and it has not been easy at all. But I have always been a fighter. If I take up something, I want to do it, or else I will not even go that way. If I go that way, I want to complete it. That is one thing that parents teach you that if you do it complete it, never leave anything half done. So, I never leave anything half done,” Janet emphasises. Having her better half in this business has been a big blessing as well. He is an IT expert and helps her in everything. He handles the commercial part. “Basically, people do not understand that it is not film line. It is media line. Film is different line. I told dad not to worry and that I was not going into film line but into ads and television. Though coincidentally I did films after ads. My parents were very sceptical at first. But I remember my parents telling me one thing, especially my father who told me very clearly, ‘We trust you completely. We know you will not do anything that will bring disgrace to our family or to us.’ I told them trust me, rest is assured”. their special days are celebrated in a special manner, keeping in touch with friends while at the same time not letting work get affected. Her brother James flew from New Zealand and checked the work she was doing and how she was doing it. He was very supportive and also got her an office on rent with his money. “Without that also I would not be able to work because at that point of time I wanted to establish everything myself and he was one major support who gave me the first rentals and money for office stuff. He said let us see how things work. I was given three months’ time. They said if I could work it out it would be great, if not, I could always go back home and look out for other jobs. But I was bent upon, ‘No way, not going to any other line, I know where my heart lies’. In the first month itself I made not only lot of money, lot of success, lot of projects but I did couple of ads that paid me really good. Revealing about the secret to her wholesome life, she says, “I am very much a family person. I am not a party animal. I don’t mind partying as long as it is with family and friends but after some part of time in life, I realised that there are people who will fall at your feet, do everything and after they become big names, they will not deny you but at the end of the day they will avoid you so that they don’t have to be embarrassed in front of others. This they do even after giving them a big launch. I realised al Thumps Up l this is just dikhawa (superficial). Jo apnapan hai, pyaar hai wo apne sage mein hi hai… They are family, friends who can do anything for you and who you can do anything for and yes even I have been in spot when at times I could not do anything for the family, husband, child or in-laws but at the “I am handling casting, so I have enough of headache. He handles the commercial for all the other companies I am working for. He works over the IT. Everything now is digital, handling auditions etc. Even previously when there was none of these digital platforms, getting the recordings done, putting them on tapes and getting them delivered were headaches taken care of by him. Now, my son Reuben has entered this industry. So now he is another big help for me,” says Janet. At that time, we had black and white TV. When those ads used to come on air, I used to tell my mom and dad that One would be amazed at how this super busy bee balances duties towards her family, parents, in-laws, seeing that

19. All her family members are animal lovers. If they find any on the street, they bring them home and start looking after them. “After some time, everyone came to know we are animal lovers and lot of people bring animals to us – with maggots, injured in accident, broken leg etc. We are there to take care. I have good team who takes care of cleaning up, cooking and everything. As of now we have 15 dogs and some cats. My plot area is 5000 sq ft out of which on 2500 sq ft is my office and rest is for animals,” she says. In addition to pets, she is also taking care of 30 children of an orphanage close to her place. With her eyes set on the future she says that there is no going back now and that though 2020 is almost gone, 2021 is going to be quite big for her because of the shows she is already doing, web series she is already doing and where she is foraying. “I know they are all big ones. I am working with Ding Entertainment that is one of the big production houses and great to work with. Hence, very soon I am crossing the mark of being a much bigger casting director. I am also looking at doing international work which already I have done to some extent,” she concludes. same time I have been having their support in everything always. So, wherever I can I try to give my 101 percent as a wife, as a mother, as a daughter, as a sister, as a daughter-in- law. Somehow, I happen to be very good in dividing time for everyone. I do tell a lot of ‘yes’ and ‘no’ but I learnt it the hard way though.” Tiwari. We started working from June itself when our team used to come to the office in day-wise but we did not let actors come in. I enjoyed Covid vacation for two months and later 10- 15 days of Covid holiday. I enjoyed a lot during those days with family, cooking, doing other things. I have lot of animals, and pets. I get them saved from all other places. I enjoyed with them. I really needed that break to spend quality time with my family with my animals and do lot of things I think were must. But I know there are people who were suffering, and I feel sorry for them,” says Janet. Talking about the repercussions of Covid-19, she says that though it has not been easy for many with all shoots halted, she enjoyed family time. “Our shoots started from July with Pinjra on Colours TV, for Saurabh

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22. H machines for almost everything, however, it is hard for us to say no to the rustic, earthy and old-world charm that handcrafted items add to our lives. andcrafted items are not just pieces of décor but a tell-tale sign of emotions, beliefs, the story of its origin and more. We might be dependent on Aditi Gupta Handcrafting Hope, Happiness and Bliss Aditi Gupta, Co-founder, allmycraft.com brings these tokens of emotions from artisans to customers. Here’s how: Take our readers through your professional journey? After achieving a professional degree of qualified Chartered Accountant, it was indeed very exciting for me to step into the corporate world through campus placement in the banking industry and particularly in the Risk Division. The role was challenging though exciting. I was growing at above-normal speed and was enjoying the recognition during the course. During the stint of around 13 years in the banking sector, I realized that people around me were busy climbing up the professional ladder but deep inside had a void and were not connected to their own people. This void was making them lose the sense of joy in life and they were searching happiness in pseudo things. Seeing all this was quite disturbing for me (as I personally am a very grounded fellow and an ardent believer of the fact that deeper the roots, stronger are the fruits), With the feeling of contributing to society, allmyCraft.com was born. However, I continue to CA practice as well. What were the roadblocks or challenges you faced throughout your career? And how did you overcome them? Before starting allmyCraft • Coming from a traditional Indian family, where girls have to be back home before sunset and the whole idea of girls moving outside house for a corporate job was something not very usual. • But my parents being very supportive allowed for the job once I completed CA with the condition not to slog. So, this was quite challenging for me. Given the pressure, politics and erratic timing of the corporate world, managing both personal and professional world was a challenge for me. • Since I loved both my family and my profession, so can proudly say was able to do justice to both. Aditi Gupta, Co-founder We wish to create more collectibles than consumables ““ After allmyCraft • Have always worked with professionals who work with the 20 November | 2020 www.insightssuccess.in

23. EMPOWERED Women IN BUSINESS mind and understand rules and procedures. Working with artisans who work with heart and passion was challenging in the beginning. We are all about tradition; our makers are traditional (artisans), our designs are based on traditional values & wisdom. We explore and well document the messages and stories behind those designs which people can know, relate and connect with. • Doing anything offbeat has inevitable challenges of rejections and lack of support at people and failure of executions at product end. The mantra of conviction and perseverance worked with me. Acting as a bridge; where… • Rural Artisans meet Urban Shoppers. • Ancient Wisdom meets Contemporary Ideas • Product meets Stories What is your philosophy of efficient leadership? Walk the talk and one who empowers the employees and create future leaders out of them. What is your vision for your company/yourself and your core values (for the company)? Do you think organizations must have a balanced gender ratio in leadership positions? Why? We are on the mission on creating an ecosystem where traditional artisans and contemporary designers can create functional utilities which have traditional/cultural values. Simultaneously we are building a robust technology platform to give market access to artisans’ products. This question should not come to anybody’s mind. Men and women are different in biological creation. While deciding or choosing upon the leadership position, it is merely the individual skill that has to be considered rather than gender. We treat employees as partners/stakeholders in the business rather than mere salary takers. We believe in friend, philosopher, guide principles where our stakeholders, as well as employees (the team), is our friend. We are creating products that have the best experiential value in terms of aesthetics, functionality and connects. Otherwise, on a lighter note, they say women are a better leader than men because of the holistic approach towards mind and heart. What is your company/profession all about? What are your future endeavours/objectives and where do you see yourself in the near future? Apart from a practising CA, my venture allmyCraft.com is a social enterprise, transforming traditional craft, into contemporary functional/useful products. Be the pioneer in ethnic products that has extreme utility value and experience. Bring smile and sense of achievement to n number of passionate rural artisans. We would love to connect the maximum number of people to their roots and see them have that bliss in life! We approach the rural artisans who are expert in their handicraft but lack the modern sensibilities. Here we handhold them and convert their craft into utilities which suites the modern-day function and aesthetics. November 2020 | 21 www.insightssuccess.in

24. Arch?a Chandra I ease. Brought up by a single, independent and hard-working mother, Archita Chandra understood the importance of being self-reliant at an early age. This also sparked the fire inside her to be light in the life of other women who need inspiration through her platform, ShreeNaari. Providing a Platform for Self-Sufficient Women f fathers are the first heroes in a daughter’s life, mothers are the first best friends that they have. And in some cases, mothers, as always, play all the roles with Here’s her story, in her own words. Take our readers through your professional journey? I started working from when I was in school, distributing leaflets, and doing small-time marketing (volunteering) jobs in Chennai. I have always been very passionate about working for and with women, and have worked with a lot of self-help groups in Chennai and other Indian cities. After my post-graduation, I joined Event Management and marketing and worked in senior management positions with companies like Red Chariots and Wizcraft International, In Chennai for 10years. Post this, I partnered with my husband's event and marketing agency CreativeArc Entertainment. I did not leave my passion for working for women and continued to work to the best of my abilities with various NGOs across India. During this Coronavirus pandemic, I realised that women entrepreneurs are finding it difficult to reach a larger audience and/or are not digitally literate to get on an online platform. This is when I thought of ShreeNaari, and started it in June 2020 in partnership with my friend Reema Thakkar Tiwari. “ I am a self-made successful entrepreneur today and that is simply because I always faced any roadblock or challenge head-on What were the roadblocks or challenges you faced throughout your career? And how did you overcome them? “ Brought up by a single parent, my mother, I had realised at a very early age that being Independent and self-sufficient is the key to success. Initially, my aim was always to ensure 22 | November 2020 www.insightssuccess.in

25. EMPOWERED Women IN BUSINESS that I earn the money so that I don’t burden my mother. These times also made me realised how important education was for women to become independent. During my event career, I was faced with many challenges of working in a male-dominant atmosphere but my learning and patience from my past helped me get through them with ease. someone who has innovative ideas to share, ShreeNaari encourages all these power-packed women to come forward to build a resourceful and powerful community of women entrepreneurs. We invite all women from across the country, from all corners of life join hands with ShreeNaari and promote their indigenous talents on this national forum to make a better and stronger India. What is your philosophy of efficient leadership? What is your vision for your company/yourself and your core values (for the company)? I strongly believe in inclusion, teaching, and learning. An efficient leader is non-judgmental, a good listener, and someone who is never threatened. A Powerful Community of Women Entrepreneurs! That is our vision and we are taking small significant steps to make this happen every day. From guiding women on how to use a digital platform to giving them the courage to come forward and make their dreams come true, we at ShreeNaari envision to reach out and support every woman, some way or the other. We aim to make every woman financially independent and we have a lot of various avenues planned out for them in the near future. I intend to be honest and truly bring fundamental changes to the society and people, I strongly believe in the power of media and networking and know that nothing is impossible to achieve if you make smart and simple moves. I believe within each of us is the strength to conquer and a purpose to be accomplished. Do you think organizations must have a balanced gender ratio in leadership positions? Why? “I truly believe in the strength of women. I want them to watch their feet find solid ground and grow roots so deep that they will never be overtaken.” Firstly, the fact that this question is asked, means that there is still a long way to go! What are your future endeavours/objectives and where do you see yourself in the near future? Gender shouldn’t be a factor in whether or not a person can be a great leader — a person’s leadership abilities should depend on their individual strengths and personality traits. Gender diversity must be a bottom-line issue and not an HR issue, it is a basic Human Right. I want to reach out to and make a difference in the lives of as many as women possible. I want to be able to make them realise what they are truly capable of. I want to work with a powerful group of thinkers and together create events and situations that provoke the mass to think differently. I empathize with and respect the role women play in their personal and professional life. I want them to earn their deserved position and respect, also educate children to help them be independent. Women value work-life balance, they are empathetic, they are amazing multi-taskers, they handle crises very well, they are adaptive, and are very patient. We must also keep in mind that gender equality is not just a women’s issue, men must participate and contribute to making this happen. “I don’t know what the future holds but I am moving forward taking small smart steps, building it the way I want it to be, but if I’ve learned anything from my life, it’s that you only get one and you don’t know how long it will last or who you inspire along the way, so it is best to just be bold and be you”. What is your company/profession all about? ShreeNaari is an ecosystem where every woman can earn and grow with infinite possibilities. www.shreenaari.com is an exclusive eCommerce platform for women, where they have the freedom to sell their products under their banner without having to pay any commissions, get the recognition they deserve through digital media, and showcase their products in the global market. Whether you are an entrepreneur who has products or a service to offer, or even November 2020 | 23 www.insightssuccess.in

28. Helping People Discover and Manifest their Original Self MITRA Founder and Managing Director at I-GLAM O oneself as one needs some special skills and training. Helping people discover their beautiful side and bringing it out is Ddevjani Mitra, Founder and Managing Director at I-GLAM ne might be talented and beautiful. But to show the same to world and to present Celebrity shows and 100 other shows which she managed with high perfection. She has also received the Indian Icon leadership award for helping thousands of women become self-independent. She also serves as East India Region Director at Rubaru Group. Through Beauty Pageants, she is helping thousands of men and women in overcoming their lack of communication skills and confidence. Apart from this she has taken various session and webinars along with her husband Aashish K. Jha intending to motivate and inspire people regarding business opportunities. Ddevjani is the Founder of I-Glam: a leading Modelling and Beauty Pageants Company of East India & also of Dreamz and Aspirations Event Management company in the Eastern Region. Her success as an Event Planner has been recognised by 60 26 | November 2020 www.insightssuccess.in

29. EMPOWERED Women IN BUSINESS “I ALSO AM A CAREER AND MENTAL COUNSELOR AS WELL AND RUN A SOCIAL CHAT SHOW NAMED ‘I AM THE CHANGE' WHERE I DISCUSS ABOUT THE SOCIAL ISSUES AND HOW TO PREVENT THEM” Here’s how she does what she does in Devjani’s words. models, actors, public speakers, flight attendants, etc. It is helping in nourishing and upbringing young budding talents from past 10 years. I-GLAM is encouraging positive qualities in new budding talents and helping passionate people in fulfilling their dreams. What were the roadblocks or challenges you faced throughout your career? And how did you overcome them? I am a woman and that was the biggest challenge I had to face. People always questioned my potential. My thoughts, ideas and efforts were always underestimated. What is your vision for your company/yourself and your core values (for company)? I-glam is a institute which is providing platform for young budding and groundless talents. We are working with the vision to empower more than 10 lakh women and youngster across the world. I had gone through caste discrimination phase too. But during all these scenarios, I always had one question to ask from everybody who tried to stop me and that was if a woman can raise a successful man can’t she raise herself. Believe me, if you are dedicated and devoted to your dream you will build the organization with the bricks which others have thrown on you. Nobody was ready to stand by me as I-GLAM was newborn at that very moment, but to be a tree one needs to be a plant first. I don't understand why do people hesitate when it's known that profit is the reward of risk. If you have an excuse ready for the risk, profit too have better options to go on with. have a balanced gender ratio in leadership positions? Why? In my eyes, equality is everybody’s right not only a single person’s fight. You never know who can become the source of change in upcoming times. Man and woman equality are associated with improved national productivity and economic growth. No one is truly free when others are oppressed. We convert dreams into reality through hardwork and dedication. We are helping young budding talents to come up with flying colours and to showcase their talent by providing them a well- known platform at I-GLAM. What are your future endeavors/objectives and where do you see yourself in the near future? Future is uncertain. We are unaware of the things which can take place in the next moment. But stepping ahead with Plan B is what separates you from the rest. Fir now I have my eyes on taking Bihar’s name to a remarkable position and helping people here to overcome their fears. People here are really talented and have lot of potential, what they need is little guidance and mentoring. In future I see myself as a pillar supporting thousands of youngsters and women dream house. Underestimating someone’s idea just because she is a woman is totally incorrect. Knowledge never sees gender it’s we, who do. If you possess a leadership skill you are free to be at that position in any organisation. Your gender never defines your potential. What is your philosophy of efficient leadership? The real leader is the one who shows the way to others. Leadership is not a position or title; it is action and example. It’s never about the role, it’s always about the goal. Great leader set out to make difference. Instead of creating followers they create more leaders. Speaking less and doing more is the best quality a leader can possess. What is your company/profession all about? I-GLAM is a Grooming, Modelling and Beauty Pageant Academy where endless efforts reside. It is an institute which is providing platform for young budding and groundless talents. It helps you discover and manifest your true potential. It provides step-by-step curriculum-based grooming, training, and mentorship to all those who are aspiring to make it “big” as flawless If you are not setting an example to your people, you truly might be at the wrong position. Do you think organizations must November 2020 | 27 www.insightssuccess.in

30. Devyani EMPOWERED Women IN BUSINESS Neral “ “ I believe that we are here to write our own story and make our own path A Powerful Motivational Speaker W your career? And how did you overcome them? What is your company/profession all about? ords are perhaps the most powerful tools that mankind has. And as it is with tools, one can either use it or abuse it. Passion is something which hides behind the profession. But still, I think that passion can be converted to a profession as long as you believe in yourself. An obstacle may come and go but hoping is something which will always let you glow. This is basically an idea which wants people to nurture their dreams and work for it. We will be motivating them through our plans, concept and will always adhere to them for gaining what they aim. Many a war has been started and averted due to the power of words. However, many have found peace and motivation in words as well. What is your vision for your company/yourself and your core values (for the company)? Devyani Neral, Writer and Motivational speaker, has a gift of words that she utilizes to bring positivity around her. What is your philosophy of efficient leadership? Leadership is something which doesn’t need to be imposed or followed by others it needs to seamlessly accepted by the people. To reach to people, to make them believe their dreams, to make them realise that you are the best person to achieve your dreams. The core values are stick to your affirmation and lead life. Here’s how. Take our readers through your professional journey? Do you think organizations must have a balanced gender ratio in leadership positions? Why? What are your future endeavors/objectives and where do you see yourself in the near future? I am a writer and a motivational speaker. I am currently working on my first book which will be of the self-help genre. Motivation is my cup of tea and I personally believe that we are here to write our own story and make our own path. The answer is a BIG NO. This era is not to fight for your reservations and equality. It is more of showing your talent, giving your best shot and grabbing that position. That is what the real leader is. I want to be a Best Selling Author. & Best Motivational Speaker and that I could achieve by reaching out to people and surrounding myself with amazing talents which are around. What were the roadblocks or challenges you faced throughout 28 | November 2020 www.insightssuccess.in

32. OWN WORLD How women are redefining the business world! THE 30 | November 2020 www.insightssuccess.in

33. Masters of the Game T woman cannot do certain things. On second thoughts, there is nothing to be said about this mentality. It has all been said before. These are relics of the past and we should just leave them in the past. At present, many women occupy the most dignified roles as some of the top thinkers, creators, entrepreneurs, educators, politicians, and world leaders. And they are just getting started. here is something to be said about the people, both men and women, who feel that a women, whether it is about managing a household or business. Their inherent talents such as abundant patience, high emotional intelligence, exceptional communication skills, and the habit of listening to everyone and giving them an equal say in crucial matters, just mean that women can be naturally better managers than men. intuitively, multi-tasking needs a lot of patience. The female brain is more adept at patience and focus, just as the male brain is more adept at learning ability, studies show. This means that with practice, both can make excellent multi-taskers, though females have a slight edge in this race. Conclusion The people-whisperers It would be cliché to state that women are “making new paths for themselves” or “breaking the glass ceiling”, or some bromide of that sort. The reality is that women are already the top players of the business games. The times demand that we shed the need to differentiate between a leader and a female leader. The psychological community agrees that females are generally more interested in people, whereas males are generally more interested in things, or devices. More studies show that the female perspective is more inquisitive towards other people; more open to pursuing knowledge about other people’s feelings, desires, goals, and needs. All of these qualities make for the best people-whisperers. In the business world, significantly more women are CEOs, and business leaders of Fortune 500 companies and firms, than ever before in the 65-year- old history of Edgar P’s Fortune 500. In business, masculine traits have traditionally dominated as the gold standard, but as more and more women take over as leaders, CEOs and business owners, another possibility has emerged. Let us look at some of the traits and styles that women have introduced into the business perspective. Women make it to the top on the basis of their skills, their competencies, their exuberance, their vitality, their never- give-up attitude, their adaptability, and devotion to their goals as well as the work that they love. Their femininity only works as an advantage; Just remember how they sport a happy-go- lucky smile while they take the top job. Women, being more people-oriented, make better team builders and team leaders. Just imagine your mothers. How our mothers never give up on us, never make us give up on something we cherish! Mothers, albeit sometimes naggingly, push us to get our things done. They always know if something is bothering us, without revealing the same about themselves. The win-win situation The aforementioned qualities are just scratching at the surface of what kind of competitive edge women have. And they are not about to throw in the towel yet. The idea that someone has to lose in order for another person to be successful has been disproven time and time again. The word compromise, which used to hold a negative connotation in a business sense, has been turned over its head. Women are just better at dealing with people than men are, as a general rule. It is time for the rest of the world to watch as these ladies take the centerstage. Multi-tasking aficionados The feminine perspective acknowledges that compromising is about listening to the other person, understanding other’s needs, and then finding a suitable solution accordingly. People who are good at multitasking means they need to maintain focus and discipline enough not to give in to temptation, to partake in distractions such as chatting with co-workers or checking their social media, while handling work tasks. But most importantly, and often counter- - Aditya Umale Natural managers Management skills come naturally to November 2020 | 31 www.insightssuccess.in

34. EMPOWERED Women IN BUSINESS Divyaa Doraiswamy Keeping Traditional Learning Alive T Shlokas. These pearls of wisdom, strung in a musical form, were to have listened, learned and passed-on. While they may be limited to religious practices today, these shlokas are more than words and rhythm. he ancient Indian learnings were traditionally passed on to generations in form of keeping our kids abreast of cultural knowledge. The aim was to tap an area left untapped -Shloka Education. atmosphere and culture conducive to success. Efficient leadership is all about helping people grow along with you. It is more about teamwork. That’s when GURUKULAM was born on 20th Oct 2014 Do you think organizations must have a balanced gender ratio in leadership positions? Why? Advertising and Reaching out to people were the most difficult part of running the business since we were new in the market and building trust and confidence in parents was important. Eventually, parents were really happy with our work and through Word of Mouth and Facebook, we were able to beat this challenge. I am personally of the belief that leadership roles should purely be based on how efficient and skilled a person is and not on the basis of gender. Having said that I think equal opportunities should be given to everyone, based on skillset, efficiency and most importantly being a team player is important. Divyaa Doraiswamy, Founder, GURUKULAM -The Shloka Learning Centre, harnesses the powers trapped in music and hopes to keep the tradition and learning alive. Here’s how. Take our readers through your professional journey? What is your philosophy of efficient leadership? What is your company/profession all about? I am an Economist, Shlokapreneur, Writer and Sochcaster and the Founder of GURUKULAM – The Shloka Learning Centre, Bangalore (Regd). GURUKULAM is the first of its kind ONLINE SHLOKA SCHOOL which caters to kids across the globe. The main aim of the School is to keep traditional roots in place thereby tapping an area left untapped – SHLOKA EDUCATION. One of the primary requisites to being a good leader is the ability to teach well because at some strange point in life I was in the lowest rung of the corporate world and made my way up only by learning from mistakes. The task of owning up to our mistakes and the willingness to learn – Learning is a lifelong process and I learn something new every single day from my kids at GURUKULAM. GURUKULAM is the first of its kind Online Shloka School that aims at keeping traditional roots in place and caters to kids across the globe. In 2014 I started off with 6 kids and today teach about 90 kids across India, USA, UK, CANADA, AUSTRALIA and GERMANY. We are an ONLINE SCHOOL only. We provide Online Shloka Education to kids across the world. We follow a uniform Curriculum for kids across the world. What were the roadblocks or challenges you faced throughout your career? And how did you overcome them? Also, it is important to practice what you preach as I firmly believe that leading by example is the best way to lead. Open Communication is very important because that’s the only way by which a message can be conveyed to the team and it empowers every single team member to be at their best. My philosophy, in short, would be: ‘A very clear mission, a vision and an What is your vision for your company/yourself and your core values (for the company)? Bangalore was not short of Music Schools, Dance Schools, Art Schools and Yoga Schools but there was not a single Shloka School that aimed at keeping traditional roots in place and VISION: I started GURUKULAM on 20th Oct 32 | November 2020 www.insightssuccess.in

35. 2014. I started with 6 kids and today teach 90 kids across the world. The main aim of the school is to keep traditional roots in place and keep our kids abreast of cultural knowledge thereby tapping an area left untapped - SHLOKA EDUCATION. I plan to take GURUKULAM as a Franchisee model in years to come and have also written to the PM’s office seeking intervention so that we can take SHLOKA EDUCATION to kids at the Grass root level -Govt Schools, Blind Schools and Kids with special needs. Divyaa Doraiswamy CORE VALUES: Pursuing excellence: be it in Training and Curriculum formation. Growth through learning: Along with my kids at GURUKULAM, I aim to learn every single day, because learning is a lifelong process Trust: I work to prove that my actions are guided by the best interests of those I serve my children and parents Ethics: At GURUKULAM there is no compromise when it comes to ethical standards. MILESTONES Embrace and Drive change and deliver the best service. GURUKULAM has been featured in CNBC TV18, FEMINA, TOI, The Hindu, The New Indian Express, Bangalore Mirror, Deccan Chronicle, RITZ Magazine, Sheroes, All India Radio- Bangalore, Aval Vikatan, Ippodhu, TV5 News-Kannada and 40 other publications… What are your future endeavors/objectives and where do you see yourself in the near future? We have written to the PM’s office seeking intervention to take SHLOKA EDUCATION to a zillion kids starting at the Grass-Root Level…Move to Govt. Schools and make Shloka Education available to every single child so that each child benefits from SHLOKA LEARNING. Awards and Recognitions: Insights Success -Women Entrepreneur 2020 TIMES She Unltd Entrepreneur Awards 2020 – Jury Shortlist Special Recognition (Category-Women Entrepreneur 2020) by MSME World The other thing I have in mind is to build a FRANCHISEE MODEL, however, it is in its early stages. GURUKULAM is now on www.sochcast.com Website: www.shlokapreneurdivyaa.com November 2020 | 33 www.insightssuccess.in

36. KARUNA AHUJA Leading by Example L close to their heart. As a leader and a woman Karuna Ahuja, Founder, Chrom Consulting, never shies away from the opportunity of mentoring and encouraging women leaders. Here’s Karuna’s story. ife begets life, happiness begets happiness. Many believe in these words and often try to bring a change through their efforts in matters that are Majorly stereotypes I came across. What made me keep going was consistent efforts and that brought in results What is your philosophy of efficient leadership? Leading by example and spreading inspiration Do you think organizations must have a balanced gender ratio in leadership positions? Why? Take our readers through your professional journey? I am a Global HRpreneur | Board Advisor | Women Career Mentor Women bring in energies that build resilience, people management and empathy naturally. In today’s times we need all of these as a leadership style. A quick learner and a fast tracker with 15 years of corporate leadership and 3 years of entrepreneurial experience. What is your company/profession all about? EMINENT ASSOCIATIONS HR Consulting, Coaching, Leadership Development What is your vision for your company/yourself and your core values (for company)? • Mentor for Change at Atal Innovation Mission, Niti Aayog, since October 2018 • Empaneled industry expert with Skill Council for People with Disability since January 2019 • Awarded by Magicka (platform for women entrepreneurs) for extraordinary work in HR in March 2019 • Awarded by Women Economic Forum as “Exceptional Woman of Excellence” in December 2019 • Awarded by Womennovators (Virtual Incubator for Women) under #WePitchHR in July 2020 • Speaker on Women Entrepreneurship at Incubation and Startup Centre Congress 2019-2020 • Mentor with Lean In, JobsForHer and The Star in Me (Women Career Development Platform) • Key Speaker at FICCI National HR Conference 2016 on diversity and inclusion Passion, Innovation, Collaboration, Results workplaces“ What are your future endeavors/objectives and where do you see yourself in the near future? Coaching Women Leaders and Entrepreneurs. Mindfulness is the key to thriving “ What were the roadblocks or challenges you faced throughout your career? And how did you overcome them? 34 | November 2020 www.insightssuccess.in

37. EMPOWERED Women IN BUSINESS Karuna Ahuja Founder November 2020 | 35 www.insightssuccess.in

40. EMPOWERED Women IN BUSINESS Meghna Joshi Helping with Skills for Be?er Opportuni?es C own or seek guidance from those who love to impart skills. Delhi-based Meghna Joshi, Founder, SWAN (Skilled Workforce Advancing Nation) Livelihood imparts training to youngsters for better employment opportunities. What is your philosophy of efficient leadership? A leader should lead from the front. To achieve this trait, the person should be knowledgeable, a team person and someone who can stand with the pack during adversities. I believe in being courageous and decisive in my actions to provide efficient leadership. ontinuous learning and upgrading our skills are a part of our growth as a human being, no matter what our profession. We can either learn on our Do you think organizations must have a balanced gender ratio in leadership positions? Why? I think the leadership positions should be need-based, strictly on merit and without any gender bias. An organisation should try to place the best suitable candidate to achieve the best performance. Reservation for any particular gender can make way for the non-performers. More about the company from Meghna. Take our readers through your professional journey? I studied at Delhi and possess an eclectic academic background with Commerce in the school, Honours in Business Economics during graduation and post-graduation in Environment & Development. Professionally, I have prolonged experience of working in the Corporate and Social sectors in project management, operations work, imparting training in various skillsets in addition to managing and monitoring the operations of various Skill Development Centres. What is your company/profession all about? SWAN aims at enhancing the skill sets of the people coming from various sections of society. Its main focus is towards imparting specially designed training and counselling sessions for grooming the youthful workforce for better employment opportunities. The training programme aims at enhancing the overall awareness of the youth towards teamwork in addition to improvement in the skill sets and personal grooming. What were the roadblocks or challenges you faced throughout your career? And how did you overcome them? Setting up the venture proved to be a challenging task. We are a new venture and our operations began in January 2020. Getting a team together, outreaching, convincing and branding the act were certain things that looked easier on paper. Natural events over which we had no control started just after the first month of getting the act together. Extreme cold, incessant rains and widespread protests in the city were enough to wear down the patience. Matters were made worst by the spread of the pandemic Corona and the complete lockdown. Keeping in view the overall wellbeing of the target groups in life. SWAN provides continuous mentor-mentee support to the youth gaining employment besides post-placement assistance. Attempts are also made to connect them with forthcoming opportunities so that they can do well in professional life. What is your vision for your company/yourself and your core values (for the company)? 38 | November 2020 www.insightssuccess.in

41. The SDGs-2030 advocate technical, vocational education training (TVET) and decent work opportunities for promoting inclusive and sustainable economic growth and providing help to young adults. Possessing a large educated and skilled youthful population would be a valuable asset for the Nation’s developmental goals. SWAN has taken up this challenge through skill up-gradation of the youth in the NCR of Delhi. The training programme at SWAN Livelihood is evolved after sustained field activity and intricate knowledge of the operations of the social sector enterprises. Our mission is to bring smiles on scores of youths and develop a congenial atmosphere in the workplace with satisfied employers. We strive to work with dedication and total commitment in our endeavour to achieve the goals. What are your future endeavours/objectives and where do you see yourself in the near future? Coronavirus pandemic has shown that technology is here to stay and can provide better access and scale. SWAN Livelihood would like to expand the activities of the venture by reaching out to the youth of tier 1 and tier 2 cities. We propose to diversify into e- learning programme so that skill- based learning can be imparted to many more in the far-flung areas for whom the offline courses were just not possible. Meghna Joshi Founder Our mission is to bring smiles on scores of youths and develop a congenial atmosphere in the workplace with satisfied employers “ “ November 2020 | 39 www.insightssuccess.in

42. NIKITA ANITA SUNDARAM Bringing the Best of Technology in Sports T technology sure is becoming an enabler to enhance performance, create better teams and much more. Here’s how Nikita Anita Sundaram, Founder/ Director, Odicy Sports Solutions is bringing the best of both the spaces. he ever-pervasive technology is redefining many sectors. Sports is just one of them. While techniques might not be new to sports, but Take our readers through your professional journey? I am a 25 year-old sports lover and tech fanatic having experience into the sports sector. Having interest in both fields I’m trying to bridge sports and technology together. My professional profile includes: • Brand Development Officer for Dias United Sports Club, Mumbai • Ambassador for Ball to All • Was the managing director for Spoedia • Was city leader, south zone for Mumbai Girls Football • Team manager for Indian, Madjer beach soccer Team representing Dias United • Have worked in the Karnataka Football Players Association as an organizing secretary. What were the roadblocks or challenges you faced throughout your career? And how did you overcome them? There is no sports database to leverage. Sports marketing and advertising was niche. There is often no talent identification (TID) system in various sports. Parents are not educated in developmental principles. The most knowledgeable coaches work at the elite level, while inexperienced volunteer coach at the developmental level where quality coaching is essential. “ Odicy is currently building a sports-based app named as ‘Odiicy’ and an e-sports app named ‘Nviktous What is your philosophy of efficient leadership? I feel creating a platform which is more relaxed and easier to adapt to learning is important. Creating a “ 40 | November 2020 www.insightssuccess.in

43. EMPOWERED Women IN BUSINESS platform to advertise players will be an opportunity for sports agents or associations pick their players based on skills and achievements, giving more confidence to athletes. A sports player is taught to be more aware of their standards and behaviours which help them in creating the learning environment. A player has to be given an opportunity to develop his/her skill level in a better learning environment that challenges a player providing him encouragement and support. solutions to athletes and coaches usuch as CRM, AI methods. The company is bridging sports and esports using tech. Odicy has become an official based technology sponsor for Dias United Club which will be playing at the Madjer Youth Cup, Spain. What is your vision for your company/yourself and your core values (for company)? VISION Odicy vision is to help develop and support sports and esports athletes/ players through technology, excelling in sports and esports. While creating a positive, cooperative spirit between players, coaches, clubs, schools and associations. A coach will make use of an opportunity when he/ she is brought to a challenging platform which is based on effective decision making and precise execution under pressure with athletes. While dealing with players, individual communication is important, giving them the opportunity to provide more clarification to help deliver the training that is specific to their aspect of development. We at Odicy firmly believe that’s sports is a journey which helps you to learn various lessons for your life. This foundation and pathway we have in place will allow players to progress to next level. Do you think organizations must have a balanced gender ratio in leadership positions? Why? Yes. I do feel Organizations must have a balanced gender ratio in leadership positions. A leader has to possess several leadership traits, when it comes to intelligence and innovation, men and women display those qualities equally. Women tend to be more organized, compared to men, rather vice versa. I feel both genders are equally good leaders if they possess leadership traits. MISSION To offer good technology-based services for sports and esports To help in sports and esports recognition i.e, marketing and promotion What are your future endeavors/objectives and where do you see yourself in the near future? We are currently attending exhibitions in showcasing our product “Odiicy” which is launched. You can visit www.odiicy.com. The product currently has 12 features pertaining to the sports sector. What is your company/profession all about? Meet Odicy Sports Solutions: A Trichy based sports technology startup. Sports technology has emerged as a viable sub sector in the technology space as it combines two things that the general population views as startups/ population and sports. Sports has always been the ultimate unifier – transcending geographic borders, rising above partisan politics and enabling multiple audiences (and generations) to find alignment- the little known secret behind this global unifier? • We conducted a PUBGM based tournament in 2019, in association with Rotaract, Trichy • We attended the East and West Virtual Expo, which gave us insights into the gaming sector and the market scope of the igaming sector • We attended the Frankfurter Buchmesse Event, which showcased our sports podcast • We are attending the Open Innovations which will be showcasing our sports app in Russia • We have another event upcoming, The Nordic VR showcasing our sports app in Norway Technology influences how athletes train and compete, how fans engage and consume content and how world class venues are constructed. Technology has been quietly transforming the world of sports for years with investment and some estimates predicting the sports technology sector will reach 30$ billion in 2024. Odicy Sports Solutions is a startup based in Trec Step, Trichy. The company focuses on building technology November 2020 | 41 www.insightssuccess.in

44. Pooja Gupta A Perfect Blend of Social Entrepreneurship and Ingenious Mindset and a “SATVIK” lifestyle. The day starts with paying obeisance to Lord Krishna; food is first offered to Lord Krishna and then eaten by all family members like Prasadam. Pooja was inspired by her father in law Sh. Suraj Prakash Gupta, a pure & religious soul and her husband Sh. Rohit Gupta, chairman of Sarveshwar Foods Ltd to form this brand. “NIMBARK” became a famous brand not only in both capital cities of J&K but also in states like Punjab, Delhi and Mumbai. NIMBARK Organic food products are manufactured and tested in labs keeping in view strict norms of USDA, Indian Organics, Apeda etc. Pooja Gupta, Founder I gap in the market while serving humanity and also creating opportuni- ties for others. The story of Himalaya Bio-organic Foods Pvt Ltd is a striking instance of this. t is certainly an entrepreneurial mindset that could create an opportunity after identifying the sometimes was doubtful. With a vision to develop a business which will not only cater to consumers’ requirements for authentic organic food on afford- able prices but also provide employ- ment to thousands of local farmers, Pooja Gupta took an initiative to launch Nimbark brand with a complete range of Organic kitchen, grocery as well as health products under Himalaya Bio Organic Pvt Ltd, a sister concern of famous Sarveshwar Foods. A Brand that reflects SATVIK Lifestyle Himalayan Bio Organic Foods Pvt Ltd. is a sister concern of Sarveshwar Foods Limited. Today, the fourth generation carries on the family heritage by using eco-positive farming methods that produce wholesome, healthful products while improving and protecting the environment for generations to come. Till last four-five years, most among people were not aware of the availabil- ity of organic food products in J&K. The organic products used to be imported from outside J&K, which were usually unaffordable for middle- class families and their authenticity, Pooja Gupta belongs to a very religious family which believes in spirituality 42 | November 2020 www.insightssuccess.in

45. EMPOWERED Women IN BUSINESS With over 100 years of experience in sourcing and processing of Rice, Sarveshwar has introduced Nimbark Organic Products from the virgin lands of Jammu & Kashmir in India. The core pillars of the group are the quality, authenticity, and purity of its products that set it apart, as a reliable organic product manufacturer. them. She works with a pure heart for the well being of humanity and believes that there is a superpower to help her in this endeavour. ensure effective communication and engagement with customers and clients, really helping businesses to stand out from competitors. Moreover, a gender-diverse workforce also provides easier access to resources, such as various sources of credit, multiple sources of information, and wider industry knowledge. An Idea of Efficient Leadership Known for her simplicity and an ever-smiling face, Pooja handles her business and social responsibilities in a very sober manner. She started developing clusters of fields, providing them with all technical know-how, awareness and information about Indian Traditional Systems of Agricultural Farming. These rural womenfolk, approximately 10,000 in number, are provided with all Organic inputs by the NIMBARK Organics. Even cost for certification of their land as organic is also born by her. Then, marketing facilities are provided after proper testing, packaging and labelling. Dedicated to Serve Humanity The team at NIMBARK believes in spreading positive and pure energy and the philosophy of “SATVIK” conscious lifestyle. It has its lands in the foothills of Himalayas and its produce is nourished by fertile mineral-rich soil, organic manure and snow melted waters of river Chenab, without the use of artificial fertilizers and chemicals which are then sold through a household brand name NIMBARK. Each of the products is hygienically processed and packed and undergoes multiple rounds of quality assurance to retain its natural essence and freshness throughout the shelf life. The company has a wide range of Organic Grocery foods Products which include Organic Flour, Organic Rice, Organic Pulses, Organic Spices, Super Foods, Organic Dry Fruits, Organic Saffron, Organic Ready to Eat Snacks and Organic Cereals etc. Nimbark Products are the ultimate blend of taste, aroma and purity cultivated under the strict supervision of experts and after following good agriculture practices. Its products are undoubtedly the mark of superiority and sanctity because Nimbark believes in nurturing the relationship that will last forever. Pooja believes in moving ahead in her conscious lifestyle. “” At NIMBARK, we believe in the philosophy of “SATVIK” Apart from this, Pooja periodically interacts with rural womenfolk to listen to their other problems, if any, and she is always ready to extend her helping hand to those needy once. She is loved by all her employees like an elder sister. Each of her employees works with full passion & dedication and is treated as a family member. Gender Diverse Workforce is Must life with a strong determination to serve humanity. Her ideologies, the attitude of giving back to the community, and the way of building relationships make her believe that she is in the direction of her aim of becoming India’s Most Inspiring Women Entrepreneur soon. Pooja firmly believes that organizations must have a balanced gender ratio in leadership positions as having gender diverse policies in place can boost the positivity and overall atmosphere of an office. It becomes a space in which individuals can communicate their ambitions resulting in job satisfaction and an increase in motivation. A Home Maker Turned Entrepreneur www.nimbarkfoods.com In the initial stages, Pooja faced a lot of challenges since she was a homemaker turned into women entrepreneur. She had to face many hurdles number of times, but they just made her bold and strong to overcome In most businesses, there is a customer base from different backgrounds. Having both women and men as prominent figures in the company will November 2020 | 43 www.insightssuccess.in

46. What’s More to GENDER-NEUTRAL WORKFORCE E growth, gender disparities remain deep and persistent. Making use of both its male and female workforce and improving the balance is a crucial step. This article will focus on gender-neutral entrepreneurship and participation in the labor force. anything about someone without asking first. conomic Development all over the World has been impressive. Despite rapid – guys, Neutral – team, folks, people. Using gender-neutral language will result in free speech without being offensive. This way the workplace can cause a lot of distress. Creating such a culture in the company makes a big differ- ence. It makes everyone feel welcome and no one assumes it is occupied by equally intelligent people both men and women. The place should be exciting, dynamic, and provide room for everyone to grow their career. With respect to benefits, of-course there are higher expectations. The payments, health insurance, happy hours, etc., ensure transparency in the workplace culture. Infrastructure is the Key The good news is that the overall average female business ownership share has improved over time. We can say that our efforts in creating a gender-neutral workplace are on the right track. It largely depends on us now how we want to include it in our workplace culture. Again, it is the responsibility of the leaders to inculcate such a culture in the organization. It is the values and the culture which make the workplace a better place to work for all. Inculcat- ing such an environment will help not just the companies but society as a whole. Diverse Workforce The infrastructure is the most important aspect to create a gender-neutral workplace culture. Infrastructure addresses people’s needs and makes life easier. The answer is not, however, to create "feminine" spaces by using colors and typography that apparently appeal to women. We need ‘gen- der-conscious' design frameworks that grant people to choose and express their independent prefer- ences. This will ensure that there are open-mindedness and identity in the workplace. To be able to truly innovate and provide creative solutions, there has to be a diverse workforce. The workforce for the future should be diverse from every perspective – gender, age, background, experi- ence, thought pro- cess/perspectives, etc. More diverse the workforce, more naturally it will lead to an inclusive culture. Ensure Transparency To achieve gender-equity, leaders and managers must give equal opportunity, space to grow, and support the members of the team. The workplace should be such that Gender-Neutral Language - Sourabh More Most often it means avoiding masculine pronouns, for eg, Biased 44 | November 2020 www.insightssuccess.in

47. Gender Bender GENDER-NEUTRAL WORKFORCE November 2020 | 45 www.insightssuccess.in

48. Pooja Singh Pooja Singh Pooja Singh Striving to Provide Quality Optometric Solu?ons “ D Leonardo Da Vinci in late 1500s? While his idea was not the exact ways today’s lenses are but it did set the ball rolling to find a way, we could wear vision correction devices. id you know that those comfortable contact lenses that you wear to see this amazing world clearly was ideated by Optometry sure has come a long way since. Today lenses are worn not just for vision correction purposes but aesthetics as well. Consulant Optometrist and Business Development Manager at Resolution, Pooja Singh shares the way she sees the field. Take our readers through your professional journey? I have been practicing as a Consultant Optometrist for Speciality contact lenses in Delhi NCR since 2010. I completed graduation in optometry from AIIMS New Delhi and have also worked at AIIMS as Consultant Optometrist for contact lens department for period of seven years.I have been a trainer and educator for speciality lenses and spoke at various national conferences as an Instructor and have been a Co educator of Menicon since 2013 for Rosek2 lenses in India for North. Rosek lenses have been a miracle for those patients who were struggling with hard contact lenses because of poor vision due to cornea irregularities “ 46 | November 2020 www.insightssuccess.in

49. EMPOWERED Women IN BUSINESS Till date have examined and seen over eight hundred contact lenses patients. Recently compiled a book as a compiler (peer review) on innovations in Tele optometry. I have been Nominated as Optometry Diva by United States Optometry Diva in 2020 in April. in longer run for hard working woman who can easily get it on merit. Because we as a woman will fight evenly if need be and grab the opportunity by working hard rather than taking it because simply, we are women and we have to be there to fill seats. I also am the first woman optometrist practicing in India nominated for Optometry Diva, listed among the globally empowered optometrist women working for improving the quality of eye care by Vision stryt Africa and eyefricamedia. What is your company/profession all about? I am working in the company named Resolution as Business Development Manager since September 2019 in New Delhi. What were the roadblocks or challenges you faced throughout your career? And how did you overcome them? For me challenge was to keep the spirit of growth and progressive development in government job. At one point most people get into comfort zone and stop learning. This company has been dealing with distribution of World most hit brand speciality lenses called Rosek lenses since 2011 for North South and East india. Rosek lenses have been a miracle for those patients who were struggling with hard contact lenses because of poor vision due to cornea irregularities. And the tough was leaving the government job for career in corporate and private practice Initially it was tough. But with determination and motivation I was predetermined to prove that if you have a desire to really prove to this works your worth you need to come out of your comfort zone and believe me there were times when only few will support you but you need to keep going. Because that consistency and fire within you will definitely bring the moment where you will start winning. All the leading eye care hospital and institutions are doing it and so many patients have been using it since a decade now all around the world. Job is ultimately satisfying if you are able to provide a quality vision to patient who earlier could never see by glasses or even after surgery, they need contact lenses for vision rehabilitation. Last but very important. Keep learning at every moment from everyone. The moment you start letting this thought inside your head that I know it all that’s the start of decay of your thoughts which earlier inspired you to explore. What is your philosophy of efficient leadership? What is your vision for your company/yourself and your core values (for company)? My vision is to train and educate young professionals, doctors, optometrist across India about the Rosek lenses and fitting to all. For Effective leadership I believe on empowering people around you. For empowerment it’s about trusting them training them without the bossiness and at the same time learning from them. I don’t want these speciality lenses to be confined to few hospitals. My aim is to teach every professional learning to fit speciality lenses for irregular cornea patients. Motivating them to go further and explore. What are your future endeavors/objectives and where do you see yourself in the near future? At present I would be looking forward to continue it for more years and continuously work for improving the quality and patient care. Do you think organizations must have a balanced gender ratio in leadership positions? Why? If you ask me, I really feel that women are going well and doing good in all field. They are working hard because they know that the competitors are strong. But the moment we start giving them free or reserve seats definitely few will be happy but that won’t be fair enough November 2020 | 47 www.insightssuccess.in

50. EMPOWERED Women IN BUSINESS Rama Ravee Titti “ “ Let solution be from me, let problem be from anywhere T ransforming people’s lives with the power of her smile is Rama Ravee Titti – Founder Director: Thee Shiksha Group. Rama is an International certified Trainer Master NLP Practitioner Empowerment and personal branding Coach. society has made her to be in the Education and training line. them and create more leaders. Do you think organizations must have a balanced gender ratio in leadership positions? Why? Read on to know more about her. What were the roadblocks or challenges you faced throughout your career? And how did you overcome them? Irrespective of the gender quality, efficiency and their responsibility should be taken for consideration. In the pat 18 years, Rama has conducted more than 1600 workshops, training, seminars and given guest lectures. She completed her MBA in HRM from University of Madras. B Ed, International Certified trainer and holds an Empowerment Coach, Certified Master NLP Practitioner and Dual certification in coaching and counseling. She is also professionally qualified as a Customs Broker but her passion towards giving back to the What is your company/profession all about? I never felt any blocks since I saw everything as a positive challenge to test my own abilities at time crisis www.rrtitti.com What is your philosophy of efficient leadership? What are your future endeavors/objectives and where do you see yourself in the near future? A leader never claims himself or herself as a leader and ensures that he or she identifies the quality and efficiency in others and Recognize Be a part in transforming generations and building a better tomorrow. 48 | November 2020 www.insightssuccess.in