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Five Reasons Why Leading Brands Are Ditching Traditional PR For Guaranteed Media Placements

Itu2019s no secret that simply securing press coverage doesnu2019t equate to brand success. Stories have to be placed strategically in front of the right audiences.

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Five Reasons Why Leading Brands Are Ditching Traditional PR For Guaranteed Media Placements

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  1. Five Reasons Why Leading Brands Are Ditching TraditionalPRForGuaranteedMediaPlacements It’snosecretthatsimplysecuringpresscoveragedoesn’tequatetobrandsuccess. Storieshaveto beplacedstrategicallyin frontoftherightaudiences.Thought- leadershiphaschangedthewaycontentisconsumed.Onaverage,ittakes5-7 impressionsforaperson to rememberabrand.Presentingyourbrandintheright media canenhanceyourbrand’srecallvalueand therebyrevenues by up to 23%. Butin thisdayand age, traditionalPRisnolongerwhatitused to be. There’stoughcompetition,morecustomerswithnicheintereststo caterto,and multiplemeansto reachthem.Thegoodnews?Youcangiveyourbrandaccessto a broaderreach ofpublicationsand increaseyouroddsfor impressionsthroughguaranteedmediaplacements. Whilesomebrandstryto navigatethisnewplayingfield,manyopttowork withmediaplacementagencies.Experiencedagenciescangetbrandsand individualspublished,verified,andinternetfamousina matterofafewweeks.This fast-paced nature ofdigitalmediaissomethingtraditionalPR simplycannotoffer. The reasonbeing, traditionalPR reliesongainingbrandcoveragein printmedia, includingnewspapersandmagazines,andonbroadcastingchannelslikeradioand TV.Thisapproach,coupledwith covering the crisis,reputationmanagement,brand awareness, andadvocacy,makestheprocessenormouslycomplex andtime- consuming. Hence,DigitalNodworkswithbrandsto helpthem strengthentheircredibility andincreasetheironlinerecognitionamongtargetedaudiencesthroughguaranteed mediaplacementswithouta timelag. Findouthowguaranteedmediaplacementscancreateadifferenceand benefitsbrandsindifferentways. 1. Brandsreceiveguaranteedmedia coverage Traditional PR’sprimarymissionistocreate positiverelationshipsbetweenabrand anditsconsumers.Thismeanssharingpressreleasesandstoryideaswithtraditional mediaoutlets, radiostations,andtelevisionin thehopeitgetspublished.The timeit takestogeta company’smessageoutin thepressisexceptionally long,whichputs yourgoalsatrisk.

  2. Amediaplacementagencyprovidestheone thinganytraditionalPRagencycannot – a guaranteeofgettingfeatured in thespecific media outletsyouchose.Additionally, guaranteed media placementstend to bemoreeffectivebecause the story iscontrolled by you, notthe outletwhereit’splaced.Andsinceyoudon’thave to pitch for coverage,modernmediaplacementagenciestaketheguessworkoutofPR. Youknow exactly where andwhenyourstory willbepublished. Brandsgetpublishedonlinewithoutwaiting endlessly When brandsworkwithamediaplacementagency, theydonothave towaitfor presscoverage.Mediaplacementagenciescanhaveyourstorypublished in atop- tierpublicationinabout2-4weeks, sometimesasshortas3-4days.Whenproduct launchesornewservice announcementsareatstake, brandswantto move quickly.Andguaranteedmediaplacement ensuresthatspeedisprioritizedtomeet yourtimelines. Brands canescapecostly retainer fees Unlike traditionalPR,whereyoupay anagencyaretainerfee,companies offeringguaranteedmediaplacementserviceschargeforproducingthework, whetheronaperarticleorperprojectbasis.Thisensuresthatyoumake themostof yourpublicitywhilekeepingyourmarketingcostsundercontrol.Withretainer fees,marketingbudgetscanquicklyspiralbeforeyouhaveseen anyresults,leaving youwithsunkenexpensesto contendwith.Guaranteedmediaplacementschangethe notionofretainerfees,ensuringthatbrandsgetthemostoutoftheironlinepublicity budgets. Brands develop a robustdigitalfootprint BeitInstagram,TikTok,Facebook,orTwitter,social mediaaccountverificationis the ultimatesign ofa trustedbrand.Aservice notoffered bytraditional PRfirms;socialmediaaccountverificationimproveshowyourcustomersperceive yourbrand.Largebrandsoften haveimpersonatorsluringorcheatingtheir customers.Youwantyouraudienceto knowthattheyhavefoundalegitimate account, andcopy-catsorfanaccountsaren’tprofitingfromyourimage. Guaranteedmediaplacementcreatesthemediacoverageneeded toget verified.This,inturn,alsogivesthebrandstherecognitionofbeingthought-leaders and pioneersin theirindustry.Byprovidingthisasaservice,guaranteed media placementcompaniesensureyoumeettheverificationdemandsofvarioussocial mediaplatforms toqualifyfortheblue checkmark.

  3. 5. Brandsgainaccessto awidernetwork ofpublications Mediaplacementagenciesunderstandcontentneedsfrom adifferentperspectivethat journalistsorPR specialistsmaynotconsider.Hence,brandsare movingawayfrom traditional PR andapproachingexpertswhocanadapttodigitalmedia’sengagingand hyper-focusedworld.Givingyourbrand accesstoawiderrangeofpublicationsscales yourorganization fromfinite to globalswiftly,therebyexpanding yourreachand optimizing yourtiming. Takeaway Whetherworkingto secureonlineexposure,presscoverage,ortimelyplacements, brandsareawarethattraditionalPRnolongermeetstheirneedsinthedigital world.Socialmediahascertainlyupended theworldwelivein,butbrandsworking withguaranteedmediaplacementagenciesare notgettinglostinthenoise. Instead,byhaving morecontrolovertheirpress, brandscultivatefollowingsthat convert, inturngeneratingdemandfortheirproducts,services,orpresencemorethan everbefore. Securingmediacoveragewillalwaysremaininthelimelightofbranding.But traditionalPRisbecomingarelicofthepast.Today, itisallaboutgaining acompetitiveadvantage.So,jumponthe chanceto getnoticedbyapproachinga specialistmedia placementagencylikeDigitalNod.

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