How To Personalize Buyers’ Online Shopping Experiences

1. How To Personalize Buyers’ Online Shopping Experiences?

2. About Bytes Technolab Inc. • The vision from the start has been to create a state-of-the-art infrastructure of the workplace with the implementation of all the tools for employees and clients makes Bytes TechnolabInc a growth hacker. This has really helped the dev team in adapting to the existing & upcoming technologies & platforms to create top-notch software solutions for businesses, startups, and enterprises. • Our core value lies with 100% integrity in communication, workflow, methodology, and flexible collaboration. With the client-first approach, we are offering flexible models of engagement that can help our clients in the best way possible.

3. The “New Normal” Favors Online Shopping • The eCommerce industry has been rising over the last decade with constant growth. Moreover, due to a pandemic and post-pandemic era, there has been a paradigm shift in the work-life balance of the people. • We live in times where Work from Home (WFH) has become a new normal and ordering everything online has become a habit. • Apparently, we have adapted to the new normal way of working from home. This has resulted in a huge uplift in eCommerce app usage and online engagement, more than ever. • The expectation of our generation is to get everything by ordering online and gain the best possible experiences in doing so.

4. Why Personalizing Online Buyer’s Journey Is Key? • Now, envision this scenario: You are a regular customer of a retail showroom of cosmetics and beauty products where everyone knows you and greet you by your name. • The staff knows your likes, dislikes, top preferences, and Wishlist to have in near future. Moreover, they know what suits your hair, and skin, and will only recommend the best products based on your request. • It would be an ultimate and classic shopping experience in real life, right? Well in the eCommerce world, you can make it possible to treat every single customer of yours with a touch of class, a touch of personalization to make them feel like one of your own.

5. eCommerce Owners Need to Notice This • Your company’s ability to personalize the customer’s brand experience will largely come down to the quality of your eCommerce platform, product offerings, and the effective implementation of innovative features leveraging cutting-edge technologies like AI & ML. • This article is everything about it. And you can deliver a handful of goodies to elevate customers’ experience through a custom eCommerce store or a full-fledged eCommerce marketplace application.

6. 5 Ways to Personalize Buyers’ Online Shopping • Create personalized Home pages: • It is the most trending strategy for online retailers to implement into their online storefronts, especially targeting the existing visitors or anyone who is visiting for even the second time. • You can also display ‘Pick Up Where You Left Off’ for the individual users. This could be a driving factor to encourage users to perform checks on those items once again and pushes them to add items to the cart. • Credit to the cookies of your eCommerce web application development as they help you get a close look at the behavior of your consumers, unlike physical stores.

7. 5 Ways to Personalize Buyers’ Online Shopping • 2. Personalized Wardrobe & On-site Assistance • Imagine having a personal guide every time you go online on your favorite eCommerce web app or a mobile app. It would be amazing, right? Brainstorm a bit and provide a quiz to your customer base to get details about their taste, style, preferences, budget, etc. depending on the product categories. • Once the customers provide the details, you can craft and present a personalized online wardrobe when they land on your eCommerce app. • Now, it’s time to play with it and present the most exclusive and personalized product recommendations that meet the budget, size, style.

8. 5 Ways to Personalize Buyers’ Online Shopping • 3. Location-based Personalized Offerings • Location data is absolutely priceless if you plan to target global customers. There are two ways to get the location data, by asking the customers or through web cookies. • Having the location data will help you relay precise product information, shipping details, and prices. • It happens with me and you that we move away from the website if we find the product prices in another currency. That would be my first reaction before looking into the further details of the product and shipping.

9. 5 Ways to Personalize Buyers’ Online Shopping • 4. Customized Campaigns Based on User Behavior • Even our fingers are not the same. So why would your customers be alike? Your existing users and new e-store visitors would have different expectations and priorities on their minds. • Especially for the new visitors, you have to grab that opportunity while they are there on your online to turn them into your customers. And this is exactly why you should be offering personalized on-site messages to them. Why show them the same content you have made for your existing customers?

10. 5 Ways to Personalize Buyers’ Online Shopping • 5. Personalized Emails/SMS • Undoubtedly, the best way to directly engage with your customers and make them feel about your brand, especially when they are away from your platform. • While Email marketing takes the major share in generating revenue for ecommerce marketing channels, personalized SMS messages also help to stay connected and convert visitors into customers. • You can personalize your Emails in the following ways: • Personalized subject lines are extremely important in this competitive world to attract the recipients for clicking and opening your Emails.

11. The Bottomline • Personalization always makes us feel super special and it shall be used wisely. Form a connection with your customers, nurture it, and ultimately grow your sales and revenue.

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