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E-Commerce Platform Assurance – A Beacon of Certainty in the Retail Industry

While retail industry has seen downslide due to unexpected anomalies, ECommerce Platform Assurance instills a beacon of certainty. To stay ahead & achieve higher ROI, it is imperative for e-commerce platforms to gather consensus on things that we see buzzing. <br><br>https://www.cigniti.com/blog/ecommerce-platform-assurance-retail-testing/

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E-Commerce Platform Assurance – A Beacon of Certainty in the Retail Industry

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  1. E-Commerce Platform Assurance – A Beacon of Certainty in the Retail Industry

  2. E-Commerce Platform Assurance – A Beacon of Certainty in the Retail Industry  At the height of the COVID-19 pandemic, 10 years of e-commerce growth happened in just 90 days. The pandemic has impacted e-commerce in 2020, maybe more than any other time in history. While the traditional retail sales have declined, e-commerce has seen a paradigm shift with 129% growth year on year. Travel bans, lockdowns, and retail closures forced the consumers take the online route and e-commerce platform is at an all-time high.  According to Margo Hays, Principal of Digital Strategy, TSG Consumer Partners – “We are seeing this rapid shift and it’s not just e-commerce. It’s everything. Our consumers are demanding speed and efficiency, no matter what you’re doing.”  The digital competition is heating up as legacy wholesalers go online and global retail giants like Walmart, Amazon, Schwarz group, Alibaba, and Costco have expanded their ecommerce initiatives. Likewise, competitors in product categories who were traditionally not in demand online have also started competing for ecommerce shoppers.  According to Scott Silverman, Co-founder of Grow Commerce and the Global e-Commerce leader’s forum, “Since my days as Executive Director at Shop.org, I have seen how e-commerce businesses are impacted by performance challenges, yet struggle to identify and treat the root cause.” 

  3. E-Commerce Platform Assurance – A Beacon of Certainty in the Retail Industry  • According to a State of Online Retail Performance report,   • A 100-millisecond delay in website load time can hurt conversion rates by 7 percent  • A two-second delay in web page load time increase bounce rates by 103 percent • 53 percent of mobile site visitors will leave a page that takes longer than three seconds to load  • It is evident from the above report that user experience is the key to e-commerce success. Customers have extremely short attention span, and degradations in website performance – no matter how small – can cause them to go elsewhere in an instant.  • While the retail industry has seen a downslide due to the unexpected anomalies, the E-Commerce Platform Assurance instills a beacon of certainty in the Retail Industry. It is difficult to overstate the importance of e-commerce platform assurance. As retail increasingly turns into an online phenomenon, with more customers favoring the web, the demand for multi-faceted, highly functional e-commerce online platforms has grown exponentially.  • A detailed approach to quality assurance for any big or small e-commerce businesses can help in avoiding issues and ensuring an efficiently running store. This will not only bring new customers onboard but will also retain repeated customers. 

  4. E-Commerce Platform Assurance – A Beacon of Certainty in the Retail Industry  Cigniti’s automated end-to-end testing services in retail amplify the user experience in stores and contribute to improved sales and profitability.  We have a proven record of reducing overall test duration by 50% for a world’s largest retailer who wanted to ensure compatibility of its E-commerce website across various devices, operating systems, and platforms.  Cigniti’s Retail Test Center of Excellence (TCoE) emphasizes translating end users’ requirements into new business opportunities. Leveraging the Retail and Digital TCoE, and Domain Competency Group (DCG),  we have created ready-to-use Enterprise Test Accelerators and solutions across different platforms in the retail domain. These accelerators act as enablers and reduce testing efforts by over 70%.  Need help?  Talk to our Ecommerce and Retail experts. They will help you provide a solution for your business and will demonstrate how to scale the quality needs further to create a robust E-commerce Platform that will cater to all your retail shopping needs.  Read Full Blog at:  https://cigniti.com/blog/ecommerce-platform-assurance-a-beacon-of-certainty-in-the-retail-industry

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