Increase Customer Loyalty and Satisfaction by providing Customer Experience Assurance as a Service

1. Increase Customer Loyalty and Satisfaction by providing Customer Experience Assurance as a Service

2. Increase Customer Loyalty and Satisfaction by providing Customer Experience Assurance as a Service • Building customer loyalty and satisfaction is the key for any customer experience leader to meet their company’s business goals and improve return on investment (ROI). • However, many companies fall prey to just trying to fix their existing pain points instead of creating new innovative customer experience projects that really make a difference. • According to a recent research conducted by Gartner, “Despite a mandate to create a differentiated and innovative customer experience (CX) strategy that will drive business growth, over 70% of CX leaders struggle to design projects that increase customer loyalty and achieve results.” • Understand the Customer better • It is imperative to comprehend your customer better in order to pave the way for an effective customer experience. The odds are very high for a surreal customer experience if their needs are not met. • Augment syndicated research to get a complete assessment of your customer. • Try to think like a customer. See your business from their point of view. • Evaluate consumer motivation and identify their main segments. • Identify your brand trends and use behavioral data to inform your outreach. • Build robust personas from data analytics and follow up religiously.

3. Increase Customer Loyalty and Satisfaction by providing Customer Experience Assurance as a Service • Benefits of end-to-end customer experience services solution • Providing digital customer experience solutionshas reaped in several benefits to enterprises and has acted as a catalyst in expediting return on investment (ROI). • A recently conducted Forrester study based on the outcome of an end-to-end customer experience service solution identified the following benefits that improved – • Operational efficiency by 40% • Customer loyalty by 47% • Increase in sales by 40% • Overall customer experience by 57% • Positive brand image by 34% • Personalized customer experience by 49% • Customer lifetime value by 36% • Ability to respond in real time by 47% • Real time insights by 42% • Journey mapping and orchestration by 42%

4. Increase Customer Loyalty and Satisfaction by providing Customer Experience Assurance as a Service Across all channels and touchpoints, customers hold enterprises to increasingly high standards for personalization. Enterprises should have a strategy to deliver exceptional customer experience (CX) to compete and win in a modern landscape. Today, while Artificial Intelligence (AI), 5G, and the Internet of Things(IoT) are being used to measure the customer experience, it is only the correct analysis and use of the data collected that can further help improve the customer experience testing. Cigniti’sSaaSified software platform provides insights to the holistic digital experience lifecycle by measuring the customer experience & providing a sentiment view on a given consumer’s experience across three stages – Pre-experience, Run-time experience, and Post-experience. Read Full Blog at: https://www.cigniti.com/blog/customer-experience-assurance-service/