Digital Marketing services including SEO,

1. Digital marketing is a term by which we can promot our product or brand through electronic media. For Ex. Social media, mobile phones, and so on. DIGITAL MARKETING DIGITAL MARKETING CONSIST OF FOUR ASPECTS :- DIGITAL MARKETING DEFINATION OF DIGITAL MARKETING GOOGLE MY BUISSNESS SEARCH ENGINE OPTIMIZATION SOCIAL MEDIA OPTIMIZATION SEARCH ENGINE MARKETING

2. SEARCH ENGINE OPTIMIZATION SEO LIFECYCLE :- ANALYSIS COMPITITOR ANALYSIS KEYWORD RESEARCH ON PAGE OPTIMIZATION OFF PAGE OPTIMIZATION REPORTING STRATEGY REVIEW SEO TYPES GRAY HAT BLACK HAT WHITEHAT

3. SEARCH ENGINE TYPES CRAWLER BASED EX. GOOGLE DIRECTORIES EX. YAHOO HYBRID SEARCH ENGINE EX.YAHOO SPECIALITY SEARCH ENGINE EX. FLIPKART SEO TECHNIQUES :- ON PAGE SEO 30% OFF PAGE SEO 60% TECHNICAL SEO 10% GOOGLE’S FIRST PAGE IS KNOWN AS SERP SEARCH ENGINE RESEARCH PAGE. REPEATED USE OF KEYWORD IS KNOWN AS KEYWORD STUFFING. GOGGLE TAKES PENALTY FOR THAT

4. STUDY OF SEO LIFECYCLE ANALYSIS :- SEO AUDIT :- IT IS TERM TO CHECK THE CURRENT CONDITION OF WEBSITE. THIS AUDIT IS PROCCESSED BY A TOOL KNOWN AS SEO OPTIMER HISTORY SEO AUDIT COMPITITOR ANALYSIS :- COMPITITOR ANALYSIS IS A TERM BY WHICH WE CAN SEARCH OUR COMPITITORS ON GOOGLE TO RANK OUR WEBSITE ON FIRST PAGE OF GOOGLE. MINIMUM THREE COMPITITORS WE HAVE TO SEARCH FOR RANKINNG OUR PAGE STEP BY STEP ON FIRST PAGE KEYWORD RESEARCH :- KEYWORD RESEARCH IS A TERM USED TO SEARCH WELL RESEARCH KEYWORD BY USER WHOSE TRAFFIC IS MORE ON SEARCH BAR AND THIS DONE BY A TOOL KNOWN AS GOOGLE KEYWORD PLANNER.

5. ON PAGE OPTIMIZATION ON PAGE OPTIMIZATION IS TERM BY WHICH WE CAN DO CHANGES WITHIN OUR PAGE. WE CAN ELABORATE OUR PAGE BY OUR IDEAS AND UNIQENESS. ON PAGE OPTIMIZATION WEB OPTIMIZATION PAGE OPTIMIZATION WHOLE WEBSITE WE CAN OPTIMIZE PARTICULAR PAGE CAN BE OPTIMIZED

6. THERE ARE 7 PLACES BY WHICH WE CAN OPTIMIZED OUR WEBSITE :- TITLE. URL (UNIFORM RESOURCE LOCATOR). DESCRIPTION(it should be b/w 150-160 character , it should be short and simple, it also Known as SEO friendly URL ). KEYWORD. CONTENT. HEADING TITLE. C ALT TAGS. KEYWORD (USER QUERY):- 3 CONCEPT OF KEYWORD :- KEYWORD DENSITY. KEYWORD PROXIMITY(NEAR BY) KEYWORD PROXINANACE(HIGHLIGHTED KEYWORD)

7. KEYWORD DENSITY MEANS NO. OF KEYWORD IDEALLY USED IN OUR CONTENT. MAINLY 2-3% OF KEYWORD SHOULD BE USED IN OUR TOTAL CONTENT. KEYWORD PROXIMITY MEANS PROPER DISTANCE SHOULD BE TAKEN BETWEEN 2 KEYWORD USED IN OUR CONTENT. KEYWORD PROXINANCE MEANS THE KEYWORD WHICH ARE HIGHLIGHTED OR BOLD SEEN IN SNIPET. CONTENT :- WE SHOULD KEEP OUR CONTENT UNIQUE AN INFORMATIVE IT SHOULD BE SHORT,SIMPLE AND UPDATED(60-70%) HEADING TAGS:- H1-H6 HEADING TAGS ARE AVAILABLE IN WHICH H1 IS BIGGER(MAIN HEADING) WHERE H6 IS THE SMALLEST,FROM H2-H6 WE CAN USE MULTIPLE TIME<H1> <1H1>. ALT TAG :- ALTERNATE NAME FOR IMAGE GOOGLE WILL NOT PROCCESS ANY TYPE OF IMAGE IT IS ONLY PROCCESS BY KEYWORD IN TERMS OF RAKING

8. KEYWORD TYPES PRIMARY KEYWORD(whose volume and traffic is high on google ) SECONDARY KEYWORD ( remaining all keyword used in description) RANKING FACTOR :- GOOGLE HAVE 200 RANKING FACTOR TO RANK OUR WEBSITE ON GOOGLE FIRST PAGE. KEYWORD APPERENT IN TOP LEVEL DOMAIN DOMAIN AGE UNIQUE CONTENT BOUNCING RATE BOUNCE RATE IS INVERSELY PROPOTIONAL TO RANKING MORE THE BOUNCE RATE LESS WILL BE THE RANK OF WEBSITE ; LESS THE BOUNCE RATE MORE WILL BE THE RANK OF WEBSITE.

9. OFF PAGE OPTIMIZATION OFF PAGE OPTIMIZATION IS THE TERM IN WHICH CHANGES ARE DONE OUTSIDE THE WEBSITE OR PAGE TO IMPROVE RANKING. BACKLINK IS THE TECHNIQUES BY WHICH WE CAN DO OFF PAGE RANKING TO OUR WEBSITE OR PAGE. BACKLINKS ARE THE LINKS COMES FROM ONE WEBSITE TO A PAGE OF ANOTHER WEBSITE. TECHNIQUES TO CREATE BACKLINKS :- FOROM SOCIAL BOOKMARKING BLOG COMMENTING CLASSIFIED ADS WEB 2.0 DIRECTORIES ARTICLE SUBMISSION PR SUBMISSSION PPT/PDF SUBMISSION VEDIO SUBMISSION Q/A

10. SOCIAL BOOKMARKING :- IT IS AN OFF PAGE OPTIMIZATION ACTIVITY THAT ENABLES YOU TO STORE YOUR LINKS ON ONLINE BOOKMARKING SITES. DIRECTORIES :- DIRECTORIES SUBMISSION ARE THE PROCCESS OF SUBMITTING OUR WEBSITE URL ON VARIOUS BUISSNESS DIRECTORIES TO CREATE BACKLINKS.