How UK Wine Retailers Adjust Prices Weekly – Tesco, Sainsbury’s Case

1. ____________________________________________________________________________ How UK Wine Retailers Adjust Prices Weekly – Tesco, Sainsbury’s Case Introduction The UK wine market is highly dynamic, with supermarkets like Tesco and Sainsbury’s adjusting prices weekly based on stock rotation, promotions, and competitor behavior. Consumers, brands, and suppliers alike require visibility into these shifts to make informed decisions.

2. Actowiz Metrics provides real-time wine pricing intelligence across top UK grocers, offering deep insights into SKU-level changes, discount cycles, and regional patterns across all major UK cities. Scraping Scope Platforms: Tesco UK, Sainsbury’s UK Cities Covered: London, Manchester, Birmingham, Leeds, Glasgow, Liverpool, Edinburgh, Bristol, Sheffield, Nottingham Data Points Extracted: ● Wine name and brand ● Grape variety and vintage (if available) ● Bottle size

3. ● Regular price and discounted price ● % discount applied ● Promotion tag (e.g., “Clubcard Price”, “Multibuy”) ● Customer rating and reviews ● Product availability by postal code Weekly Price Movement (July Comparison) Weekly promotions often reset every Wednesday or Thursday, aligned with supermarket campaign cycles. Insights Delivered by Actowiz Metrics 1. Discount Frequency and Depth ● Tesco offers Clubcard prices across 65% of wine SKUs every week. ● Sainsbury’s features more multibuy deals and loyalty-linked pricing (Nectar).

4. 2. Regional Availability Tracking ● Some wine discounts only appear in southern UK stores or based on local inventories. ● Actowiz flags SKUs not available in Manchester or Edinburgh during discount weeks. 3. Consumer Review Shifts ● Reviews spike during promotions; Campo Viejo saw a 12% review increase during July’s £7 deal. 4. Price Elasticity Behavior ● Wines under £8 show the highest conversion bump when discounted. Use Cases For Wine Brands: ● Benchmark how competitors like Barefoot or 19 Crimes are priced week-to-week ● Track regional discount saturation ● Push real-time adjustments for promotional pricing

5. For Retail Chains: ● Monitor competitor promotion frequency ● Sync regional stock levels with national promotions ● Optimize Clubcard and Nectar discount campaigns For Data Aggregators: ● Build pricing trend datasets across cities ● Create wine price intelligence dashboards Actowiz Metrics Features for Wine Price Tracking ● Scraping frequency: Daily or Weekly ● Format: CSV, JSON, API delivery ● Geo-tagging: Pin code-level price maps ● Review sentiment parsing ● Vintage-level breakdown for select wines Client Testimonial “Actowiz Metrics helped us automate competitor price tracking for our retail wine shelf. We realigned our promotional campaigns with pinpoint accuracy.” — Category Manager, National UK Wine Distributor Conclusion

6. The UK wine retail market is driven by weekly discount strategies, loyalty programs, and tight competition. Platforms like Tesco and Sainsbury’s leverage promotions aggressively to increase conversion. Actowiz Metrics empowers wine brands, distributors, and data platforms with structured visibility into every price change—helping them optimize pricing, promotions, and shelf performance across the UK. Read Full Case Study: https://www.actowizmetrics.com/weekly-wine-price-changes-tesco-sainsburys- uk.php