5 Things That Make Outdoor Advertising More Effective

1. 5 Things That Make Outdoor Advertising More Effective

2. Introduction • Outdoor advertising has become more competitive. • It is mainly is focused on marketing to consumers when they are in public places, in transit or in specific commercial locations such as in a retail venue. • The following are five important tips to ensure that your outdoor ads are noticed, and more importantly, remembered.

3. 5 Things That Make Outdoor Advertising More Effective • Less is more • Don’t distract • Be smart, but not too smart • The more the merrier • Get creative

4. Less is more. • When it comes to text, less is more. • Considering we tend to be on the move when outdoors, any form of advertising we see, whether it’s a large road-side billboard, or wall poster, we don’t have a lot of time to take them in. • Get your messaging across in as few words as possible. • As a rule of thumb, around 6 words is ideal. • Less is more can also be true when it comes to the size of your billboard. • Large, flashy adverts can be costly, and usually come with lengthy monthly contracts. • Smaller outdoor ad formats, which can easily be placed around town, are a perfect option for small businesses with a tight budget.

5. Don’t distract • While it’s important to grab people’s attention, you don’t want to distract. • This is especially true when it comes to billboards, which are mostly targeted to drivers, cyclists, and pedestrians. • The last thing you want is a driver being so fascinated by your ad that they crash into a lamp post. • The iconic “Hello Boys” Wonderbra ads, back in 2011, were guilty of this! • The Arbitron National In-Car Study suggests that 68% of people make buying decisions in their car. • Pair this with the fact that an even larger percentage of people read outdoor advertising, and you’ll want to make sure yours is as quick and snappy as possible.

6. Be smart, but not too smart. • It’s no secret that a boring advert will be ignored, and a smart one will grab people’s attention. • But be careful not to be too smart, you don’t want people to have to solve a complex puzzle when looking at your creative visual metaphors. • Keep it smart, but simple. • smart outdoor adverts that were instantly relevant and incredibly cool in 2014.

7. The more the merrier • Outdoor advertising may not be cheap, but it can be very effective. • Having one or a few scattered around probably isn’t going to give you the results you want. • You want as many eyes on your ads as possible, so make sure you have enough to create impact. • For small business owners, using large billboard’s as a mass market medium may not be the answer. • There are, however, plenty of other cheaper local options. • There are various banner printing companies that offer cost-effective ad solutions once you’ve identified which outdoor advertising format to use and where to place them.

8. Get creative • You have an opportunity to create something memorable, and most of all, eye-catching. • Get creative with your artwork and visuals. When it comes to your messaging, don’t say it, show it.

9. conclusion • Nowadays it takes more than a pretty image and some huge words to catch customer's attention. • So, your out of doors ads got to be unique and interactive to maintain pace with them. • Today there are many creative outdoor advertising agencies in Tamilnadu which will help you run a successful campaign.