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What Is Outdoor Advertising and Why Is It Important?

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What Is Outdoor Advertising and Why Is It Important?

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  1. What Is Outdoor Advertising and Why Is It Important?

  2. Introduction • Any advertising done outdoors that publicizes your business's products and services. • The importance of outdoor advertising lies in its benefits, which includes: Outdoor advertising can deliver a relevant message to the mass/targeted audience with ease and efficiency. • This advertising medium offers consistency as well as stability when it comes to delivering brand awareness.

  3. Types of Outdoor Advertising • Billboard advertising. • Point of sale displays. • Street furniture (bus shelters, kiosks, telephone booths, etc.) • Transit advertising and wraps (taxis, buses, subways, trains, etc.) • Mobile billboards. • Guerrilla advertising (aka ambient media)

  4. EffectiveOutdoor Advertising • Cost of Outdoor Advertising and Its Effectiveness. • If your sign is not easily visible by your target audience, even the best advertisements wont make an impact. • A system called Gross Ratings Point (GRP) tells how effective your advertisement will be. • Your GRP is a number that ranges from 1-100.

  5. Constitutes an Outdoor Ad • The umbrella of outdoor advertising covers just about everything you find outside the home. • Some may quibble over whether mobile advertising is also outdoor — after all, most people use their phones outside their house — but the accepted definition of outdoor advertising puts more focus on the medium than the device used to deliver it. • So, stickers advertising “Despicable Me” on bananas would be considered outdoor advertising. But an ad that pops up on your mobile device while you surf ESPN.com in line at the grocery store would not.

  6. Top Forms of Outdoor Advertising • Billboards: Including traditional, bulletin billboards, digital billboards, mobile billboards and more • Transit: Bus, train, subway, cab and other forms of vehicle-focused advertising • Street furniture: Ads on bus shelters, kiosks, benches, parking garages, bathrooms and more • Cinema advertising: Commercials before films begin and other ads around the movie theater • Other: Anything that doesn’t fit into the other categories, such as ambient or guerilla campaigns

  7. Images of top forms

  8. Conclusion • when we come up with campaigns like “wear that billboard,” • we’re smiling right along with our target audience. • If you don’t have fun with your promotions, they’re not worth doing. • Advertising is an art, not a science, and doing it in an intelligent, productive but also amusing way improves the likelihood that it will succeed.

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