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print media advertising

in this ppt we describe the print media advertising

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print media advertising

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  1. Printed Advertising & It's Benefits

  2. Introduction • Print media is one of the oldest and most popular media of advertising, print media has better reach and can even be used to copy extensive advertisements. • Through printed ads, the consumers might not be influenced to buy the products, but it does settle down in their subconscious mind. • These advertisements appear in newspapers or magazines and are sometimes included as brochures or fliers.

  3. These are the types of printed media advertising • Newspaper advertisements • Magazine advertisements • Brochures • Fliers

  4. Newspaper advertisements • Newspapers have the highest reach among other types of print advertisements. • They are in the regional languages and have a narrower reach as compared to others because of its economical price.

  5. Magazine advertisements • Magazines can be used for niche advertisements. • They have a higher conversion rate as the advertisements are targeted to the right audience.

  6. Brochures • Brochures impart everything a customer should know about the product or a brand. • They are targeted and distributed at a later stage to educate customer more about the brand.

  7. Fliers • Fliers are handy and have a great local reach. Fliers turn out to be very useful for local businesses.

  8. Conclusion • Different print mediums have different reach depending on their type and the target group involved. • Hire one of the top advertising companies in India to compare the costs of reaching their target audience using circulation figures and readership research from individual media which will help your ad become a huge success.

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