1. How to Easily Produce the Very Best Results and Profits from Emails, Blogs, Forums, and Web Pages Reading the information on the Internet is very different from reading print material, and if you use the following tips and ideas, more people will actually read what you write online. As a result, you will have the satisfaction of enjoying better results (profits) for your time and effort with your online promotions. On the Internet, a completely different set of rules apply for written information than for physically printed material. These new rules can make the difference in whether your readers actually persist in reading your emails, blog pages, forum posts, and web pages -- or, whether they click away quickly in frustration because your material is just too hard on the eyes to easily read. Also, read more on how emails are case sensitive. Remember these important facts: - Dense text and tiny font sizes make eyes TIRED. - Light text on dark backgrounds is VERY difficult to read. - White space is GOOD! - Looooong paragraphs are too hard to easily understand while reading on the Internet. Look from the eye of the beholder at your website pages, your posts in your blog(s), or your posts on discussion forums. Ask yourself the following questions: -- Does your text stretch from one edge of the monitor to the other without any space for side margins, forcing the eye to read very long line lengths across the computer monitor? For most, it's impossible for the human eye to comfortably follow! Keep line lengths at 65 characters or less. -- Do your paragraphs go on and on without any breaks? Divide your material into much shorter paragraphs (even one- or two-sentence paragraphs are the best for website writing) and use sub-headings and bullet points OFTEN. This personally, more than any other factor, makes me click off of websites FAST because it literally hurts my eyes so much! Above all else, keep your text black or

2. a very dark colour on a white or a VERY pale coloured background area, even if your outer side margins are a darker colour. Exceptions may be on very simple pages with very little text for the purposes of creating drama, where your light fonts are ONLY in large text in short lines on a dark background. Examples of this would be simple splash pages or lead capture pages that have only a small amount of text designed to inspire someone to take immediate action, such as subscribing to your newsletter or requesting a free report, more information, etc. -- When posting in forums, oftentimes the default way the posts appear on the resulting web pages is to show up in very long line lengths. Personally, I usually try to remember to create manual line breaks by hitting my "Enter" key where I want my lines to end, so that my text is easier to read. I also do that when writing emails, so that the emails I write also are much easier to read. Yes, doing that is more work for me! However, if I am already going to the effort of creating a message in the first place, I want to make it more likely that people will actually read it and (hopefully) benefit from it! By making my emails, web pages, blogs, and posts to forums easier to read, I can be sure that more people will actually get my message and follow through to explore more of what I have to offer... leading to more sales and profits from my various promotions! And that feels really good, making it worth any extra effort I make to improve the presentation of my messages on the Internet!