1. App Store Optimization - Difference Between ASO And SEO? App Store Optimization (ASO) is the process of improving app visibility and increasing app conversion rate within the App Store. The major app stores are the App Store for iOS and Google Play for Android. In addition to high ranking in the App Store search results, ASO also focuses on clickthrough rate. This means you must persuade people to click on your app store list after you search. You can do this by improving your app name, app title, app icon, app screenshots, and app ranking. Once your app is ready and you are familiar with the basics of app marketing, you must decide where to publish your app or mobile game. Most developers choose the App Store for iOS and Google Play for Android. If you decide to develop your own app for both operating systems, you may be published on both. ASO is often referred to as App Store SEO (Search Engine Optimization). There are similarities between keyword optimization, backlinking and conversion optimization. The main difference between app store optimization and search engine optimization is the ranking factors. Also, ASO is used for mobile apps while SEO is for websites. If You Want To Get Best IT, Software Development And SEO Services, Then You Can Visit Our Website Named MS Tech Solutions. Also, Here You Can Get Interesting Information Technology And Software Development Blogs.