Channel Marketing Automation
Download the PDF: https://www.demandmetric.com/content/channel-marketing-automation
Companies that sell their products and services through resellers, dealers, distributors and other
channel partnerships know that the lifeblood of their sales and profits rests on the quality of
their channel relationships. Yet, due in large part to the complexity of their distributor networks,
traditional marketing automation software has not provided these companies with the benefits
enjoyed by other marketing and sales organizations. Until now.
A new breed of marketing automation software that combines the best features of asset management,
marketing automation functionality and Sales Enablement capabilities is emerging, specifically
to address the challenges of channel partnerships. We call it Channel Marketing Automation.
This How-To Guide is designed to help companies with reseller, dealer and distributor networks to
empower their channel partners with the tools, information and technology they need for revenue
growth and profitability by using Channel Marketing Automation.
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