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When Should An Application For Federal Trademark Registration Be Filed |Brealant

Federal trademark registration in the United States is a significant commercial asset. It is how consumers distinguish your goods and services from your competitors in the marketplace. It's also useful in discouraging competitors from utilizing trademarks that are confusingly similar to yours.<br>

Aliciaowens
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When Should An Application For Federal Trademark Registration Be Filed |Brealant

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  1. 2022July14 WhenShouldAnApplicationForFederal TrademarkRegistrationBeFiled? PresentedBy Aliciaowens MarketingManager Brealant.com

  2. Federal trademark registration in the United States is asignificant commercial asset. Itis howconsumers distinguish your goods and services from your competitors in the marketplace. It's also useful in discouraging competitorsfromutilizingtrademarksthatareconfusinglysimilartoyours. 2

  3. Atrademark is, in essence, a brand name. It symbolizes a brand's goodwill and relationship with certain goods and servicesintheeyesofaconsumer.Forexample,Apple enjoys enormouscustomergoodwillfor its Applebrand, whichisusedonconsumergoods suchaspersonal computers,iPads,andtheiPhone. Thefederal registrationofatrademarkor potential trademarkassuresthatthe trademarkanditsrelated goodwillareprotectedandacknowledgednationally.A trademarkmightbeaword,phrase,logo,sound,orcolor. WhatisaTrademark,and whendoyouhaveone? 3

  4. YoucanregisteryourtrademarkapplicationonlineattheUSPTOwebsiteusingeither:YoucanregisteryourtrademarkapplicationonlineattheUSPTOwebsiteusingeither: TheTrademarkElectronicApplicationMethod(TEAS)for$400pertrademarkclass;or AnabridgedapplicationsystemisknownasTEASPLUSfor$225perclass.Aprintedapplication formcanalsobemailedfor$375perclass. Viewthewholescheduleoftrademarkcostshere,andkeepinmindthattheexactratesdochange annually. Registrationisareasonablysimpleprocessforthemajorityoftrademarkapplicants.Whenfillingout theapplication,youmust: Describeyourtrademarkorservicemark(oftenreferredtoas"marks"), HowdoIapplyforfederaltrademarkregistration? 3

  5. State when it was first used (as in, the date when you first used the mark to signify your company, products,orservicesinthemarketplace) Describetheproductsorservicesonwhichthemarkwillbeused,and Suggesttheclassificationunderwhichthemarkshouldberegistered(thereare45different trademark classes for goods and services; the online help provided by the USPTO can help you figure outwhichclassificationisrightforyourmark). Furthermore,yoursubmissionmustinclude: A"drawing"ofyourmark(forwordmarks,typetheword;forgraphicmarks,youcanincludeaphoto fileofgraphicimages) Examples of how your suggestedark is utilized; and •the registration price (in 2019, $225 per class usingTEASPLUS,orm$400perclassusingTEAS). Whattypesoftrademarksareineligibleforfederalregistration?

  6. Trademark examiners rigorously scrutinize trademark applications at the USPTO before they are awarded. Remember that not every trademark you apply for will be authorized. The USPTO will not register any marks that includethewords: Namesoflivingpersons,unlesstheyhavegiventheirconsent; TheAmericanflag; Otherfederalandlocalgovernmentalemblems(suchasfederal departmentseals); ThenameorlikenessofadeceasedU.S.President,unlesstheir widow(er)hasgivenconsentor Wordsorsymbolsthatdisparagelivingordeceasedpersons, institutions,beliefs,ornationalsymbols.

  7. Whena trademark or service mark is registered on the Principal Register of the United States Patent and Trademark Office (USPTO), the owner obtains a certificate of registration valid for 10 years. The registration may lapse before the ten-year period finishes unless the owner files a declaration (called a Section 8 Declaration) within six years of the registration date, declaring that the mark is stillinuseincommerce. If the owner submits the proper renewal applications (known as a Section 9 Declaration) with the USPTO,theinitialregistrationcanbeextendedforeverforsubsequentten-yearperiods. Failure to renew a registration does not result in the loss of all rights to the mark; nevertheless, if theownerfailstore-register,theparticularbenefitsoffederalregistrationareforfeited. Howlongdoesafederaltrademarkregistrationlast?

  8. Manybusinesses,particularly thosethatoperateonlylocally, maynotperceivetheneedto pursuefederal registration of their prospective trademarks. Such businesses may be satisfied with state trademark legislation and common law protections. However, in this day and age, where even the smallest and most local enterprises areobligedtoprovidetheirproductsandservicesonline,"local"entitiesareroutinelydrivenintothenationaland worldwide marketplace of the Internet. On the Internet, common law safeguards may be insufficient to shield a brand from opportunistic rivals and even cyber-squatters asking for cash for releasing a domain name that a local corporationfailedtoregister. Oneofthemostimportantreasonstoregisterforfederaltrademarkregistrationinthisdayandageistosecurethe best degree of protection available for a domain name. The owner of a federally registered mark receives priority consideration in any domain name dispute brought before the Internet Corporation for Assigning Namesand Numbers (ICANN). Thus, by registering your mark, you are not only safeguarding your brand from those who may attempt to utilize or abuse your brand's goodwill, but you are also helping to secure your capacity to use that branddesignationasadomainnameoverotherswhowouldseekitsunethicaluse. Whydofederallyregisteriftrademarkrightsexistwithoutregistration?

  9. However,intheend,theessentialpurposeofregisteringamarkwiththeUnitedStatesPatentandTrademarkOffice is to notify customers and prospective competitors that your mark is federally protected. Once registered, you may usetheregisteredtrademarksymbol(®)tosignifythatyourmarkis,infact,aregisteredtrademark.Thisservesasa warning to potential competitors who infringe on your trademark. In addition, you have the legal right to bring a federal trademark infringement case and seek redress due to their violation. These remedies may include the infringer'sprofits,otherdamages,and,inraresituations, trebledamages,andlegalcosts.These enhanced remediesaretypicallyunavailableforunregistered,common-lawtrademarks. Thus, giventhevery lowcostof filing for registration vs. all of thebenefits that registration confersto the trademark owner, we normally advocate federal registration for the great majority of organizations, enterprises, andevenindividuals.

  10. Thankyou! ContactUs +525615392318 support@brealant.com www.trademark.net.ph

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