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UPL Limited - Advanta's Red Okra Hybrid, Kumkum, Increases Farmer Profits

This was the hybrid of the number one vegetable crop in India that grows over a massive 0.53 million hectares of land in the country - okra. Here's everything you need to know about the success of our red okra hybrid, Kumkum. UPL brings the highest-quality seeds to markets across the world. Kumkum is just one of our many success stories as we are constantly innovating to create new crops that offer increased value.

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UPL Limited - Advanta's Red Okra Hybrid, Kumkum, Increases Farmer Profits

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  1. Advanta's RedOkraHybrid, Kumkum,IncreasesFarmerProfits TheHybridCropThatIncreasedIndianFarmers' ProfitsBy MoreThan25% In 2020, Advanta launched a new hybrid seed in the Indian market. The farmers who took on this innovative new crop went on to see profits of more than 20-25% compared to the traditional crop. This was the hybrid of the numberonevegetablecropinIndiathatgrowsoveramassive0.53millionhectaresoflandinthecountry- okra.Here'severything youneedtoknow aboutthe successof ourredokrahybrid,Kumkum. NutritionalBenefits:OkravsRed Okra Okra,commonlyknownasbhindiinIndia,isahighlynutritiouscropthatisapopularpartoftheIndiandiet.With the growing focus on eatinghealthier and increasing consumption of nutritious fruits and vegetables, there is a need for crops that can provide more nutrients with less quantity. Red okra varieties are one such variety of okra that is higher in nutrients than green okra. Advanta's Kumkum seeds result in vegetables that have the following nutritionalbenefits: Iron: Ironis anessential component of redbloodcells, haemoglobin, andit is alsorequiredfor physical and neurological health. While the normal green okra is high in iron, ourred okra hybrid is even higher with0.56 mg/100gm. Sodium: The red okra hybrid has 7.95 mg/100 gm sodium, which is an essential nutrient that helps control blood pressure. Protein: Protein is an important part of the diet since it helps the body repair cells and make new ones. For vegetarian and vegan diets, getting the highest amount of protein from vegetables is vital. Kumkum can provide 2.36%ofthe dailyproteinrequirement,comparedto2.25%ofgreenokra. Fibre:Fibre is required for the healthy functioning of the digestive system. Kumkum also offers a high fibre intake with 4.27% ofthe dailyrequirement. Forthoseconcernedabouttheaestheticappealof redokra,itisalsonotaconcernas itturns greenaftercooking. Farmer Benefits:OkravsRed Okra Compared to traditional crops that have limited nutrients, hybrid varieties can not only provide increased nutrition that benefits those who consume them but also those who grow them. Okra hybrid varieties in India are also in big demandwithapotentialof2200tonnes.WithAdvantaokraseedsbeingoneofthemostpopularokraseeds among farmers in the country, we launched our newred okra seeds in India exclusively. The end result was a massive success. The farmers saw a high ROI, with the Kumkum seeds providing 20-25% more returns compared to regularokra.The attractiveredcolouroftheproduceturnedouttobe sought-afterinthefresh produce marketplace,bothforits novelty anditsincreasednutritive value. Through Advanta, UPLbrings the highest-qualityseeds tomarkets across the world. Kumkum is just one of our manysuccessstoriesasweareconstantlyinnovatingto createnewcropsthatofferincreasedvalue.While Advanta'sredokraseedsinIndiawillcontinuetoremainavailabletheywillalsosoonbeexpandingtoother regions due to their appealamongbothfarmers andconsumers.Advanta’s Kumkumseedswill belaunched in selectAfricanmarketsby 2022 andwehope toseesimilarsuccess.

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