Digital marketing
best video production company in Kochi
Digital marketing
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Presentation Transcript
DIGITAL MARKETING https://alkor.in/ ???? Detailed Overview of Digital Marketing Area Description Strategies & Tactics Common Tools Advantages KPIs 1. SEO (Search Engine Optimization) Enhances website visibility on search engines such as Google On-page SEO, Off-page SEO, Technical SEO, Keyword Optimization, Link Building Google Search Console, SEMrush, Ahrefs, Yoast SEO Increase in organic traffic, long-term visibility Organic traffic, SERP rankings, bounce rate, backlinks 2. SEM (Search Engine Marketing) Paid ads to show up on search engine results Google Ads, PPC Campaigns, Keyword Bidding, Retargeting Google Ads, Bing Ads, Ubersuggest Instant visibility, measurable ROI CTR, CPC, Quality Score, Conversion Rate 3. SMM (Social Media Marketing) Marketing products/services on social media Organic posts, Paid Ads, Influencer Marketing, Contests, Reels/Stories Meta Business Suite, Buffer, Hootsuite, Canva Brand awareness, community building, direct engagement Followers, Engagement rate, Reach, Leads generated