Career In Digital Marketing

1. ULTIMATE GUIDE FOR CAREER OPPTIONS INDIGITAL MARKETING

2. WHAT IS DIGITAL MARKETING Digital marketing has become one of the most popular career options in today’s fast pace and tech savvy world While browsing online, we are exposed to a plethora of content that we consume in form of video, gifs, memes, images and so on Digital marketing is a field that got a big boost during Covid-19 as almost every business tried to create an online presence that needs to be made popular using digital resources

3. DIGITAL VS TRADITIONAL Digital marketing is when we use the online platform to promote the products and services of our company Traditional Marketing is when the marketing activities are undertaken in a conventional fashion, i.e. by way of newspaper, television radio and magazine

4. DIGITAL MARKETING OPPORTUNITIES • Search Engine Optimization (SEO) • Pay Per Click (PPC) • Analyst • Executive • Content Writer • Digital Account Manager

5. SearchEngineOptimization With an increase in the demand of SEO services, job opportunities in the industry are at an all-time high With a surge in online business SEO specialist has turned to be the need of every organization, brands and agencies You can start your career as a SEO Executive moving forward to SEO Senior Executive/ SEO Strategist, SEO Manager and lastly as a SEO Director

6. Pay Per Click (PPC) This job role demands an individual to be well-versed in principles of search engine marketing (SEM) including search engine optimization (SEO.)The end goal of every PPC professional is to turn the online marketing efforts and have the optimal ROI

7. Analyst Social Media Marketing (SMM) Behind every social media message there is a human messenger who conveys the company’s views to all its consumers A Social Media Executive manages all social media channels, campaigns to engage with the right audience creating a loyal customer base You can get into this field as a social media marketing executive as a SMM specialist, strategist or a consultant and finally as a social media marketing manager

8. Executive Search Engine Marketing (SEM) SEM professionals are responsible for planning, implementing and managing the company's overall SEO strategy covering a wide variety of duties such as web marketing, web analytics, content strategy, keyword strategy etc. SEM executive moving forward to SEM senior executive/ SEM strategist, SEM Manager leading to a SEM Director are the career options available in this field

9. Content Writer Content writer creates content for blogs, articles, product descriptions, social media and for the company website along with evaluating analytics to modify content as required, regularly updating the company's website and promoting the company blog by pitching articles to various platforms. Junior content writer, Senior content writer, Content strategist are the career paths one can aim.

10. Digital Account Manager An account manager acts as a link between the company and the client From managing the clients accounts to listening to their needs and helping them to meet their objectives, and ensuring customer satisfaction The main task of an Account Manager is to acquire new business along with maintaining the existing business

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