Role of Website Navigation and its Advantages

1. Role of Website Navigation and its Advantages medium.com/@Artattackkmedia/role-of-website-navigation-and-its-advantages-7e8a972da442 February 7, 2022 · The evolution of the website has brought in some important changes and perceptions of website development, one such thing is website navigation. It is very important in recent times, to make your website look relevant and your target audience to find your content on the Google search result page. There is awareness among the website builders and holders about the importance of website navigation. To understand more about it, the has brought you complete information about the website navigation. What is Website Navigation? As the name suggests, website navigation is the act of finding the resources on the internet or website through clicking. It is made to navigate the users through the website and web pages, which contain several links. More often it is like a user guide, which helps the visitors to go through your website, web pages, content, etc. It is basically a menu bar or navigation bar on the website, which structures the site and helps the visitors on the website to find the piece of information easily, for what they are on the site. 1/3

2. Here is the basic structure of website navigation, which helps to define the information for the users. Home: The first page of the website, where everything about the website or business is introduced in a creative and engaging way. About Us: This page explains what the website is about or what business they do in, a complete and to the core information about particulars such as human, business, company, etc. Services or Products: To showcase what you sell. Blog: If you want to do any blog on your site. Contact: To contact the authorized company or person. Role of Website Navigation & its Advantages: These are the results or effects you can see when you use website navigation. 1. Structured and Organised Website: By inputting the website navigation, your website looks organized and structured. It helps the visitors to find the relevant information on the site easily (For what they are actually on the website). Nowadays, visitors are more focused on what they want, and they don’t spend time finding it on the site. So navigation keeps the website structured and organized that makes the visitors explore more and find more relevant information, for which they are looking. 2. Helps in Search Engine Ranking: Apart from, on-page or off-page SEO, there are a few things that matter but go unnoticed. One such thing is website navigation, it helps the web crawler to crawl the website easily and find the relevant information to improve the search engine ranking. The role of site navigation has increased, when Google search results started showing the highlighted content for searches, to make the audience find content more easily. Hence, it is important to improve the ranking on search engines. 3. Improve Sales Leads: Finding things on the site improves when the website is organized and simple. The users, who visit your website can explore each thing, which could also lead to making them interested in the products or services you sell on the site. This can bring you sales leads. Else, your visitors are looking for similar products and services, which they can easily find on your website. Simple navigation can make buying products easy, which will eventually improve sales. 4. Decrease Bounce Rate: 2/3

3. As mentioned above, visitors are not interested in your website, but they are focused more on what they want. If they couldn’t find it, then they will bounce back. To decrease this bounce rate, you need to improve the navigation of the site, and it will show the results. So it is another advantage of having website navigation. 5. Precise and Rapid Searches: The target visitors on the site can easily find the content they are looking for, this is possible by website navigation. It is precise and helps the audience to search rapidly without any hassle. When the website has many web pages and is categorized properly. 6. User Experience and Good Design: Simple and best-designed navigation is the sign of a good website design since it is a basic element in website designing. This will also improve the user experience when they jump into a website that has a bundle of web pages. Thus, these are the vital role and advantages of having the website navigation on the website. The website design company Delhi strongly recommends building simple and precise navigation. Few Tips to Improve Website Navigation: Mapping is like a blueprint of the website. Where you can generally categorize the web pages under different groups. Make basic expected navigation like mentioned above. 2. Avoid Hidden Menus: One of the new trends in designing is to create hidden menus to make them look compact. This will be really confusing for the audience. Which will make them bounce back. 3. Use Different Styles: For the desktop version, you can keep the navigation bar open or horizontal opening. But for the smaller screen, it is recommended to keep the navigation menu vertical, which makes the website look intuitive and easy to explore. Conclusion: The hopes that this blog has helped to learn and understand the importance of website navigation and the importance of the same. If you face difficulty in building the best website for your audience and showcasing your online presence. You can reach out to the website design company in Delhi. We deliver the best website with help of our hardcore and dedicated creative and tech team. 3/3