“Making A Move” The 2008 campaign for SCCAR® • Goal: increase home sales in St. Charles County • Raise public awareness • Local conditions • Long term value of homeownership
NATIONALLY- 2007 Home prices decreased about 1.4% Single family home sales were down about 12.8% New homes sales were down 26.4% ST. CHARLES COUNTY- 2007 Homes prices actually increased about .1% Single family home sales were down about 9.3% New homes sales were down about 8.3% What makes St. Charles different?
What makes St. Charles different? • From 2004-2006, the St. Charles County area experienced record breaking real estate sales activity • The last “normal market” was in ’02-’03 • Since then • Home sales have increased 1,109 units • The average sale price has increased $54,825
What makes St. Charles different? *images courtesy of the Economic Development Center of St. Charles County
Real Facts about Real Estate • Value • The average return on a 5% down payment over 10 years is 3-5x greater than stock market returns • If you bought a house five years ago, it would be worth 49% more today • Over the past 30 years, home values have risen 6%+ annually • Smart Investing • 9 out of 10 consumers consider home ownership a sound financial decision • On average, the value of a home doubles every 10 years
Real Facts about Real Estate Did you know? • 60% of the average homeowner’s wealth comes from their home’s equity • Real estate has delivered the most consistent positive return over any investment in the last 40 years • The average homeowner’s worth is nearly 46x that of a renter’s
2008: The right time for real estate. • Besides local conditions and the long term value of real estate as an investment… What makes now a great time to buy? • Prices have moderated • Interest rates are approaching 40-year lows • The number of homes for sale is greater than it has been in 15 years • The chance won’t last, better act fast!
Getting Involved How to start making a move • Spread the word: 2008 is the right time for real estate! • Word of Mouth • Friends, family, neighbors, co-workers, etc. • Community Networking • Attend/host events • Offer to speak, write articles, blog, etc. • Create (or use the provided) fact sheets to remind the public you are a resource for real estate
Communication Dos & Don’ts • DO • Provide facts about local market conditions • Know your buyers- do research • Look for opportunities in new places • DON’T • Talk about how bad the market is • Do any interviews without preparing first • Believe everything you read or see on TV
REMEMBER: Image is everything. • You are what you look like • Present things in a positive way if you want people to believe that conditions are positive • If the future of the market looks good, so will the future of your career
Role Playing • How would you respond? • I’ve seen all the articles about the nation’s terrible housing market. Doesn’t that mean it’s bad here too? • When will the market return to normal? • The media says “don’t buy now!”, so why should I? • What if I can’t sell my current home because the market is so bad? • Isn’t a home a bad investment right now?
Other FAQ’s Be prepared for questions about: • Market conditions • Loans/subprime • General real estate questions • Reasons to use a REALTOR®
Additional Resources www.realtor.org www.stcharlesrealtors.com www.housingmarketfacts.com www.stlrcga.org