1 / 16

Cape Town: Ready to host the 2010 FIFA World Cup™

Cape Town: Ready to host the 2010 FIFA World Cup™. 2010 Operational Readiness: February 2010 . ECONOMIC DEVELOPMENT: HOST CITY: CAPE TOWN POSITIONING. City of Cape Town 5 Year Plan (IDP).

Télécharger la présentation

Cape Town: Ready to host the 2010 FIFA World Cup™

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.


Presentation Transcript

  1. Cape Town:Ready to host the 2010 FIFA World Cup™ 2010 Operational Readiness: February 2010

  2. ECONOMIC DEVELOPMENT: HOST CITY: CAPE TOWN POSITIONING City of Cape Town 5 Year Plan (IDP) “While Infrastructure led growth is a major development theme over the period, it is equally important that location branding and marketing remain an important objective: investors and visitors need to be kept interested.” Host City 2010 Objectives • Maximum public benefit and lasting legacy: • Infrastructure • Economic Opportunities • Environment • Desirable destination for investors and tourists • Leveraging long-term economic growth

  3. 2010 FWC: A CATALYST FOR ECONOMIC DEVELOPMENT • 2010 Economic Development Programme is a feature of the broader Economic Development Strategy of the City • Event used as a catalyst to strategically market/position Cape Town as a desirable destination for: • Trade • Investment • Leisure • Events • Conferences, etc • Implementation of ethical business practices increases our attractiveness tor further trade and investment hereby contributing to the longer term sustainability of our economy • 2010 is a leverage point for increased human capital development in the SMME and Informal sector (Intensification of the existing business support services) • Current Infrastructure investments are critical enablers for local economic development activities: increases mobility/ access, etc • Commitment to SMME involvement in the event: 30-40 % of city spend allocated to SMME’s

  4. Economic Development

  5. Economic Development



  8. Informal Trading/Vending: Some Considerations • Finality on the Commercial Restriction Zones with FIFA and LOC • Traders impacted by footprint (finding win-win outcomes) • Agreement with FIFA on what may be deemed appropriate con-competitive Trading Opportunities and Products within restricted sites • Weather, Spectator numbers and profile of visitors • Product: Demand and Supply requirements • Perception that current City Informal Trading Bylaws and procedures are suspended throughout the city during 2010 • Enforcement of the current business related legislation and RPP: eg Counterfeit Goods Act, Merchandise Marks Act, Intellectual Property Right Acts • Balancing street vending activities with Safety and Security Requirements • All opportunities will be advertised in the public domain, ensuring fairness

  9. 2010 Tourism Strategy • To attract as many tourists as possible • To increase spending • To extend the visitor stay • To ensure repeat visits • To establish destination desire FOR HOST CITY CAPE TOWN FIFA WORLD CUP SOUTH AFRICA 2010

  10. 2010 Tourism

  11. 2010 Tourism

  12. 2010 Arts and Culture

  13. 2010 Health

  14. 2010 Social Development

  15. 2010 Sport Development


More Related