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Tender for recruitment and public notice advertising

Tender for recruitment and public notice advertising

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Tender for recruitment and public notice advertising

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Presentation Transcript

  1. Tender for recruitment and public notice advertising Briefing session for newspapers Wednesday 7 June

  2. Programme • Background – Colm Shannon, Deputy Director of Communications • Procurement Strategy – Roy Bell, Deputy Director, Central Procurement Service • Questions

  3. Background • Advertising Review • Changing market • Value for money • Added value

  4. Proposed arrangements • One tender – two packages • Recruitment • Public Notices • Value – estimated at £3m • The contracted media supplier will treat all government advertising as one account, with discounts maximised and delivered uniformly across all departments

  5. Proposed arrangements (continued) • Government questions the historical practice of charging Recruitment and Public Notice rates at a premium • Placement will be handled by a mixture of the DRD Graphics Unit and an advertising agency • Government will not pay additional costs for transmission of copy

  6. Proposed arrangements (continued) • Agency remuneration will be handled separately by government • Government will benefit from all discounts and rebates. There should be no other volume related rebates or discounts paid to any agency • Tenderers should provide their absolute net scc

  7. Proposed arrangements (continued) • Over the life of this framework other parts of the public sector may wish to be part of the contract • We retain the right to advertise in other publications or media • Quarterly management reports

  8. Price evaluation • Price evaluation will be based on rates for individual Daily titles • Daily titles that wish to come together as a consortium will be considered • We cannot accept bids from a combination of Daily and Weekly or a combination of Daily and Sunday titles

  9. Price evaluation • However under added value additional readership delivered by a weekly title can be considered but at no extra charge • The same will apply to a Daily/Sunday combination

  10. Procurement strategy Roy Bell

  11. Procurement strategy • Overall objective • Development of a procurement strategy • Evaluation model • Audience delivery framework • Proposed timetable

  12. Objective: Undertake an open and transparent procurement process which minimises the costs of “recruitment and public notice advertisements” against set criteria, and equality requirements while promoting value added services.

  13. Procurement strategy • Develop output based performance specifications • Two stage evaluation model • Stage one – track record/price/ added value • Stage two - audience delivery framework

  14. Key outputs • Minimise costs • Promote value added services • Meet equality requirements

  15. Evaluation model - stage one % Weightings per criterion

  16. Track record (Recruitment only) (1 January to 30th April 2006 - Total single column centimetres) • Total advertisement space: • Recruitment • Professional, technical & administration The tender with the highest total advertising space set period = max weighting score

  17. Price performance Single column centimetre rate Audited circulation figures (ABC) = cost per 1,000 (Lowest cost = maximum weighted score)

  18. Value added services • Examples: - • Proposals to increase readership • Editorial support • Positioning • Web access • Colour premium offers • Access to other forms of media • Related promotions • Special supplements

  19. Summary stage one evaluation Category: Recruitment = Track record + price performance + added value = 100% (Tenderers will be ranked in score order for this category)

  20. Summary stage one evaluation Category: Public notice = Price performance + added value = 100% (Tenderers will be ranked in score order for this category)

  21. Stage two - audience delivery framework • Criteria - % reach • Adults • Catholics • Protestants • Adults ABC1 • Adults C2DE • Greater Belfast • Rest of NI Based on Target Group Index (TGINI) 2006

  22. Timetable • EU open procedure • Proposed timetable: • Tenders issued early July 2006 • Tender return September 2006 • Evaluation and contract award September/October 2006

  23. Please e-mail any questions regarding the tender to: gareth.bannon@ofmdfmni.gov.uk Please note that answers to any submitted questions will be issued to all tenderers This presentation and other documentation relating to the Review of Government Advertising is available online at: www.ofmdfmni.gov.uk/advertising

  24. Any questions?