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New Microsoft PowerPoint Presentation

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New Microsoft PowerPoint Presentation

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  1. Introduction to Viatris Connect : Enhancing Healthcare Connectivity Yasaswini Ankita Singh

  2. GLOBAL TAIL BRANDS STRATEGY & CONTENT In-housedigitalcommunication BRAND HIGHLIGHT VIDEOS Banners Omni-channelwith3rdparty Projectplan Contractdevelopment Campaignmaterials Partneringwith specialtypharma Brandplans Salesreptrainingmaterials Campaignmaterials

  3. GLOBAL TAIL BRANDS STRATEGY & CONTENT In-housedigitalcommunication Email BRANDHIGHLIGHTVIDEOS Banners

  4. MEDSCAPE BANNER IA Key Channel for Tail Brands Promotion Viatris Connect IA Key Channel for Tail Brands Promotion

  5. VIATRISCONNECT IOne-Stop Hub of All The GTB Digital Campaigns VIATRISCONNECTIOne-Stop Hub of All The GTB Digital Campaigns Brand Highlights Video Email Banners

  6. Brand content Tailwind section Content relevant and customized to country’s SmPC Brand content Tailwind Patients Support Patient education material Brand Highlight video Adding patient education materials, disease updates, new publications, videos and webinar related content etc 90 sec & 20 sec videos - Brand related, clinical trials, USPs etc BHV VIATRISCONNECTIOne-Stop Hub of All The GTB Digital Campaigns

  7. Viatris Connect Condensed Comprehensive

  8. CondensedIntroduction of basic contents only from SmPC to facilitate faster and minimal review process Detailed content Sub-pages under the Xalacom brand page Tagging therapy area page content Example: Greece-Xalabrand

  9. ComprehensiveEnhanced contents from publications Example: United Kingdom-Elidel

  10. Step 1 Receiving Project Request

  11. Project request received through JIRA

  12. Step 2: Content Creation

  13. Step 2: Content Creation

  14. Step 3: VMAP Approval

  15. Step 4: Raising a DIAD request

  16. Step 4: SITE is pushed to LIVE status

  17. Enhancing Viatris Connect periodically

  18. Implementation status

  19. Conclusion

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