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Digital Marketing Executive

Digital marketing involves promoting products, services, or brands through online channels such as search engines, social media, email, websites, and digital advertising. It focuses on reaching targeted audiences, increasing brand awareness, driving traffic, generating leads, and improving conversions using data-driven strategies and performance analytics.

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Digital Marketing Executive

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  1. Welcome To Digital Marketing

  2. INTRODUCTION TO DIGITAL MARKETING • Digital marketing is the practice of using electronic media channels to promote your brand or product. This includes social media, email display advertising , mobile apps, video games etc.the goal of digital marketing is to reach potential customers where they spend their time reading, shopping , playing, watching and otherwise consuming content and advertisements. • Digital marketing has become a very important part of our lives. In today’s world, almost every single person uses some form of digital devices to connect with other people and companies. As such , it is essential for businesses to have a presence on these platforms.

  3. What is Digital Marketing • Digital marketing is the promotion of products, services, or brands using digital channels and technologies, mainly on the internet. Its goal is to reach, engage, and convert customers online.

  4. Importance Of Digital Marketing • Cost-effective compared to traditional marketing • Global reach • Measurable results (analytics & data) • Targeted audience engagement • Real-time performance tracking

  5. MAIN TYPES OF DIGITAL MARKETING SEO (Permanent) search engine optimization 2. SEM (Impermanent) search engine marketing (SEM/PPC) SMO (Social media optimization SMM(Social media marketing) .

  6. Search Engines Optimization • Improves website visibility on search engines • On-page SEO (keywords, content, meta tags) • Off-page SEO (backlinks, social signals) • Technical SEO (site speed, mobile friendliness)

  7. Social Media Marketing • Promotion via platforms like Facebook, Instagram, X, LinkedIn • Brand awareness and customer engagement • Organic posts and paid advertisements • Influencer collaborations This Photo by Unknown Author is licensed under CC BY

  8. Search Engine Marketing • SEM stands for Search Engine Marketing • It is a form of paid digital marketing • It helps businesses promote their websites on search engines • Ads appear on top of search engine results pages (SERPs)

  9. Pay-per-click Advertisement (PPC) • Pay-per-click marketing is an advertisement model wherein advertisers pay publisher, such as a google or Facebook , a fee each time someone click on their ad. Because business only pay a fee (known as the cost-per-click or CPC) when a user click on their ad, it is regarded as a very cost-effective form of marketing that generally yields a good return on investment Regardless of the advertisement platform, chances are, you see PPC ads every day if you use a smart phone or computer. Paid search ads, such as google Ads, appear at the of search results pages as sponsored content. This Photo by Unknown Author is licensed under CC BY-SA-NC

  10. Social media optimization • SMO stands for Social Media Optimization • It is a technique used to improve brand awareness on social media platforms • SMO focuses on optimizing social media profiles and content • It helps in increasing organic reach and engagement

  11. Advantage of digital Marketing • Global audience reach • Higher engagement • Easy to measure and analyze • Customizable campaigns • Better customer interaction

  12. TYPES OF WEB TRAFFIC • 1. Direct Traffic • Visitors who type your website URL directly into the browser or use bookmarks.➡ Shows strong brand awareness. • 2. Organic Traffic • Visitors coming from unpaid search engine results.➡ Comes from SEO efforts. • 3 . INORGANIC TRAFFIC • the website traffic that come from paid source such as add, or sponsored promotion. • 4. Referral Traffic • Visitors coming from links on other websites.➡ Examples: blogs, news sites, partner websites. • 5. Social Traffic • Visitors coming from social media platforms.➡ Examples: Facebook, Instagram, LinkedIn, X, TikTok.

  13. Types of Submission • Directory submission • Social bookmarking submission • Classified submission

  14. Digital Marketing Tool • Google Analytics • Google Ads • SEMrush • Mailchimp • Canva

  15. Conclusion • Digital marketing is essential in today’s business world • Helps businesses grow and connect with customers • Continuous learning is key to success

  16. Thankyou Branch Laxmi Nagar  C-3/207, 1st Floor Guru Nanak Pura, Radhu Place Road, near V3S Mall, Mahraja Banquet, Laxmi Nagar, Delhi 110092  +91-9899172757 https://www.computerinstitutedelhi.com/ ANNU

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