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Local SEO&GBP

For small and local businesses, especially those seeking out and relying on customers in the neighbour hood, local SEO is essential to getting this type of person to find you easily.

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Local SEO&GBP

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  1. Local SEO & Google Business profile Optimisation

  2. Introduction To Local SEO Local SEO refers to a digital marketing strategy that enables businesses to show up on some of the local results when searching for something, depending on the user's geographic location. For small and local businesses, especially those seeking out and relying on customers in the neighbour hood, local SEO is essential to getting this type of person to find you easily.

  3. Example of Local SEO : When a person searches for “Bakeries near me” on Google, the search engine shows nearby bakeries in the local area along with their location, contact number, reviews, and ratings. These businesses appear because they have optimized their Local SEO and Google Business Profile.

  4. Importance of Local SEO Improves visibility in local search results Helps attract nearby customers Increases trust and credibility Drives more conversions Increases website traffic and phone calls Helps small businesses compete with larger brands Improves online presence on Google Maps 4

  5. What is Google Business Profile? Google Business Profile is a free service from Google that lets businesses manage their online account across Google Search and Google Maps. Businesses can use Google Business Profile to show important information to their customers quickly. Role of Google Business Profile in Local SEO: Google Business Profile also supports local SEO by increasing the visibility of your company in the local maps area of Google. In addition, by setting up your Google Business Profile correctly, you can build an engaged audience through phone calls, reviews, and driving directions.

  6. Key Elements of Google Business Profile Name, Address, and Phone Number (NAP) of your business Business Category (Primary & Secondary) Business Descriptions using Keywords Working Hours and Business Days Business Photos, Videos, and Customer Reviews Google Business Profile Optimization Maintain accurate and consistent NAP Choose the correct business category Add high-quality images regularly Update posts and information frequently

  7. Reviews and Local SEO In Local SEO, customer reviews play a very important role. Reviews create trustworthiness, as well as, have a direct impact on Local SEO Rankings. Responding to customer's reviews shows "engagement" with the business which improves customer experiences. Benefits of Google Business Profile Optimization More Local SEO Visibility More Website Visits and Calls Greater Trust Value to Customers Competitive Advantage Over Competitors

  8. Conclusion SEO Local and Optimizing Your Google Business Profile (GBP) are critical digital marketing techniques to attract your target market and expand your presence in your local market.

  9. Thank you!

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