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A complete guide on Whatsapp Bluetick Verification

This guide details the process, benefits, and eligibility criteria for obtaining the verified blue tick badge on WhatsApp Business accounts. It explains the difference between regular and official business accounts, outlines application methods (via Meta or BSP), and shares tips to avoid rejection. The guide promotes verification as a credibility tool and discusses how tools like TeleCRM can assist with the process.

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A complete guide on Whatsapp Bluetick Verification

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  1. A Complete Guide on WhatsApp Blue Tick Verification Badge You’ve seen businesses with a small blue tick next to their name on WhatsApp. It may look subtle, but it builds instant trust. That blue tick means the business is officially verified by WhatsApp — a real, credible, and recognised brand. For customers, it assures they’re chatting with the real business. For you, it boosts brand credibility and improves engagement. But how do you get that badge? It’s not automatic. You must meet certain eligibility criteria, apply through the correct process, and avoid common pitfalls. What is WhatsApp blue tick verification? The blue tick shows WhatsApp has verified your business account. It used to be a green tick but was updated to blue for consistency with Meta’s broader verified system across Facebook and Instagram. The tick is only available to accounts using the WhatsApp Business API, not regular WhatsApp Business App users (unless through Meta Verified paid subscriptions). A verified account is classified as an Official WhatsApp Business Account (OBA), while regular accounts are simply WhatsApp Business Accounts. What does the blue tick mean? Verified identity: WhatsApp confirms the account’s legitimacy. Trust signal: Customers trust verified accounts more. Always-visible name: Your business name appears in chats, even if not saved. Protection from spam flags: Reduces the chances of your account being blocked. Who’s eligible for WhatsApp blue tick? Not every business qualifies. WhatsApp verifies only companies that meet specific conditions: You must use the WhatsApp Business API through an official BSP (Business Solution Provider). Your Meta Business Manager must be fully verified with correct documents, business email, and consistent branding. Your business must be notable: visible online, mentioned in trusted media outlets, or recognised as a known brand. You cannot be in restricted categories like alcohol, gambling, adult content, or cryptocurrencies. Your account must follow WhatsApp’s platform rules — no spamming, accurate profile details, two-step verification enabled, and a good messaging quality score. How to apply for WhatsApp blue tick verification

  2. There are two methods: 1. Via Meta Business Manager (Self-application) Go to WhatsApp Business Manager, select your phone number, and click on Profile → Submit Request. Fill in required details like country, brand name, website links, and media coverage. Submit the form and wait 2–7 business days for Meta’s approval. 2. Through a BSP (Business Solution Provider) Choose a BSP (e.g., Telecrm, WATI, Gupshup). Set up your WhatsApp Business API account with the BSP. Provide necessary documents and request blue tick verification through them. The BSP will handle the application and follow up with WhatsApp for you. Why Go Through a BSP? It’s easier, especially if you’re new to WhatsApp API. BSPs guide you through setup, documentation, and help troubleshoot rejections. Benefits of getting verified on WhatsApp Higher message delivery rates and campaign stability. Stronger brand identity: Stand out among competitors. Protection from impersonation and fake accounts. Better response rates in paid ad journeys (Click-to-WhatsApp ads). Priority support from BSPs. Unified trust across Meta platforms like Facebook and Instagram. 7 tips to avoid rejection Verify Meta Business Manager first with complete and accurate details. Use a consistent display name across platforms and in your WhatsApp profile. Maintain an active, professional online presence: verified social media pages, genuine press mentions. Stay away from restricted industries. Optimise your API setup through an authorised BSP. Ensure business details like address, name, and phone number are correct and consistent. Don’t rush. Build message history and account activity before applying. If rejected, wait 2–3 weeks before trying again. Reach out to support or your BSP if needed. Conclusion In 2025, getting verified on WhatsApp is more than a status symbol — it’s a practical trust and growth strategy. It reassures customers that your business is real, reliable, and ready to serve. When paired with a smart WhatsApp CRM like Telecrm, blue tick verification doesn’t just boost trust — it helps streamline sales, automate follow-ups, and manage customer relationships efficiently.

  3. If you’re serious about growing your business on WhatsApp, get started with blue tick verification. Telecrm can help you through every step — from API onboarding to name approval, documentation, and final submission. Ready to get verified? Reach out to Telecrm today. ?Read the full version of the blog here

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