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Marketing funnel

Explains the structure and purpose of a marketing funnel using the AIDA model (Awareness, Interest, Desire, Action). Breaks down funnel stages (TOFU, MOFU, BOFU) with examples and tactics for each, such as SEO pages, case studies, and demo calls. Emphasises why every business needs a funnel to understand customer behaviour, improve targeting, and convert more leads into customers.

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Marketing funnel

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  1. What Is a Marketing Funnel & How to Build One Ever wonder how many times a customer interacts with your brand before buying? Well, that’s where the marketing funnel steps in — it helps you trace the buyer journey from “I just found your website” to “Here’s my money.” Let’s break it down ? What is a marketing funnel? A marketing funnel maps your customer’s journey through various stages — from first discovering your brand to finally purchasing. The classic model? AIDA: Awareness – They know there’s a problem and discover your product Interest – They start exploring what you offer Desire – They like what they see and dig deeper Action – They buy (or at least seriously consider it) Pretty straightforward. But what makes it powerful is how you use it. ? Stages of the funnel Think of it like an actual funnel — wide at the top, narrow at the bottom. Not everyone who enters will convert, but each stage helps you refine your approach. 1. Top of Funnel (TOFU) – Awareness This is where strangers become aware of your brand. They might land on your site from a Google search, scroll past your ad on Instagram or hear your podcast. ? What works here: SEO-optimised landing pages Paid ads (Facebook, Google) Social media content & YouTube videos

  2. Podcasts or explainer reels ✅ Example: One of our SEO landing pages on WhatsApp CRM ranks in the top 5 on Google. That single page brings in thousands of visits every month. 2. Middle of Funnel (MOFU) – Consideration Now that you have their attention, it's time to build trust. Here, leads start evaluating if you’re worth their time (and money). ? What works here: Blog posts and guides Industry-specific landing pages Social proof: testimonials, case studies Targeted content on social platforms They’re not buying yet — but they’re warming up. 3. Bottom of Funnel (BOFU) – Conversion You’ve got their interest. Now close the deal. ? What works here: Free trials or demo calls Cart abandonment emails FAQ pages to kill doubts One-on-one outreach Customer testimonials and reviews These are your hot leads. Help them take that final step. ? Why you need a funnel Without a marketing funnel, you’re shooting in the dark. You won’t know where leads are dropping off, what’s working or how to improve. A well-built funnel helps you: Organise your marketing efforts Identify problem points in the journey Turn more strangers into paying customers

  3. Want the full detailed guide with live examples? ?Read the complete article on our blog

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