Real Estate Calling Script

1. 15 Best Real Estate Calling Scripts to Instantly Boost Results Let’s be honest: there’s nothing more painful than a real estate salesperson fumbling on a call. “Umm… 2BHK… no wait, 1BHK… in Kurla… no, Bandra.” That’s not a pitch—it’s a deal-breaker. Now imagine this instead: “Hi Mr. Upendra, I saw you're looking for a property in Bandra. We have 1 and 2 BHK options, societies, and even row houses—whatever suits your needs. Can I WhatsApp you a brochure?” That’s confident, clear, and earns trust. If you want your team to sound like pros—and not like confused order-takers—these 15 real estate cold calling scripts are your cheat sheet. 1. The project explainer Perfect for introducing a residential project. Walk the customer through highlights like location, green cover, amenities, and developer reputation. End with: “Would you prefer a virtual presentation or a site visit?” 2. The offer pitch Use this to share discounts, floor-rise waivers, or stamp duty savings. Works best when you want to highlight the price advantage and nudge them to book a visit. 3. Understanding buyer needs Start with: “I’d love to understand your exact requirements so I can show you only the best-fit options.” Ask about budget, configuration, area, and possession timeline. 4. When you already know what they want If a lead filled out a form or was referred, start directly with: “We came across your interest in a 2BHK in Worli. Would you like the specs?” 5. The reminder call A friendly nudge for someone who visited your site but didn’t follow up. Ask how their visit was, answer any queries, and propose a second visit or Zoom meeting.

2. 6. For long-time lookers Pitch yourself as a problem-solver: “You’ve been searching for a while. Facing any challenges with location, price, or possession timelines? Maybe I can help.” 7. Create FOMO Time-sensitive offers are magic: “We’re offering 20% off the down payment for the first 25 bookings. Can I send you more details?” 8. Selling commercial spaces Start professional: “We have office/showroom options for 100+ seats in prime areas. Could you tell me about your requirements?” Great for shops, showrooms, and startups. 9. Under-construction properties Position it as a smart long-term buy. Share project completion date and offer a demo flat visit. Highlight appreciation potential. 10. Selling land or plots Open with: “What’s the purpose of the land—holiday home, investment, or something else?” Emphasise development potential and future value. 11. For high-ticket properties Speak to the point, skip the intro fluff. These buyers are HNIs—they value time. Lead with: “I have a premium property that matches your exact requirements.” 12. Be the local expert If you’ve been operating in the area, mention it. “We’ve helped 50+ families find homes in this area over the last 12 years. We know every nook and corner.” 13. Using recent success “Just closed a deal in this area at a great rate. Would you like to explore similar opportunities?” Real stories build trust. 14. Referral script “Your friend Mihir referred you to us. He recently explored our projects. Can I understand what you're looking for so I can show you the best options?” 15. Closing script (especially post-COVID)

3. Reassure them with safety protocols, offer virtual tours, and end with: “Let me know your preferred time—we’ll block a safe slot for your visit.” Final words These scripts are your launchpad—not the final word. Start here, tweak them as you go, and tailor them to your own voice and project offerings. But whatever you do—don’t wing it. Because the difference between a fumbled call and a booked visit… is usually just a better pitch. Now go sell. And please—never be that “Umm... 2BHK... Kurla?” guy again. Read the full blog here