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WhatsApp Cloud API

This resource introduces WhatsApp Cloud API as a scalable, cost-efficient communication tool hosted by Meta. It outlines its advantagesu2014automation, bulk messaging, secure integration, and real-time trackingu2014over the WhatsApp Business App and on-premise solutions. It also explains how businesses can easily implement it using tools like TeleCRM, with step-by-step setup guidance, pricing breakdowns, and best practices for high engagement and compliance.<br>

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WhatsApp Cloud API

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  1. What is WhatsApp Cloud API: Setup in 10 Minutes [2025] Let’s be honest—when was the last time you actually opened a business email? Now think of WhatsApp. Whether it’s chatting with friends, colleagues or even your favourite brands, it’s fast, easy and natural. That’s exactly why businesses are moving their customer conversations to WhatsApp. But not through the basic app. Instead, they’re switching to WhatsApp Cloud API—a business-grade version of WhatsApp hosted by Meta that gives you superpowers like automation, bulk messaging and real-time chat—all without the headache of setting up servers. What is WhatsApp Cloud API? Launched by Meta in May 2022, WhatsApp Cloud API allows businesses to send and receive messages at scale, automate support and integrate WhatsApp into their CRM tools like Telecrm. Unlike the older On-Premises API (which required a server), Cloud API is hosted on Meta’s infrastructure—meaning setup is faster, maintenance is easier and costs are lower. Why is everyone using it? Because it solves four big business problems: 1.  2.  3.  4.  Slow responses → With automation, you can reply instantly 24x7 Low engagement → WhatsApp gets opened way more than emails or SMS Poor tracking → With platforms like Telecrm, you can track opens, replies and performance Limited reach → You can run bulk campaigns, onboard users, send updates or offers—all at scale Let’s break down the real benefits. ✅ Automation: Never miss a lead Set up instant greeting messages, FAQs or delivery updates—even when no one’s online. ✅ Interactive messages Add buttons, menus or CTAs directly in chat. It’s like building a mini app inside WhatsApp. ✅ Secure and compliant End-to-end encrypted. Customers trust it and you don’t risk data leaks. ✅ Easy integration

  2. Tools like Telecrm plug into WhatsApp Cloud API and let you handle everything—bulk messages, customer chats, analytics—in one place. ✅ Pay as you grow Cloud API is built to scale. Whether you’re messaging 100 or 100,000 people, the system grows with you. No extra hardware or tech team needed. WhatsApp Cloud API pricing in India Meta charges per 24-hour conversation window. Here’s the breakdown: Marketing: ₹0.7265/message window Utility (like order updates): ₹0.115 Authentication (OTP, verification): ₹0.115 Service (customer-initiated): ₹0.29 First 1,000 user-initiated chats per month are free Note: 15% tax applies. Also, if someone contacts you via a Facebook ad or page button, that chat is free for 72 hours. Cloud API vs WhatsApp Business App vs On-Premises Feature Cloud API Business API On-Prem API Setup Easy Moderate (via BSP) Complex (own servers) Cost Low (pay-as-you-go) Varies High (infra costs) Scalability Very High BSP-dependent Custom setup needed Privacy Control Meta-managed BSP-managed Full control Ideal for SMBs Growing businesses Large enterprises Verdict: If you’re an SMB that wants a fast, powerful setup, Cloud API is the best pick. How to get started You can either: 1.  Set it up directly via Meta (developer required, no UI)

  3. 2.  Use a tech partner like Telecrm (recommended) Comes with an interface Offers analytics, support and quick setup What you’ll need: A phone number (not active on WhatsApp) GST number Verified Facebook Business Manager ID A Visa/Mastercard for Meta billing A working business website Best practices to follow 1.  2.  3.  4.  5.  Keep it personal – Use names, past activity or location Respond fast – Use chatbots for instant replies Don’t spam – Get opt-ins and respect preferences Use quality media – Crisp videos and clean images help Monitor everything – Track open rates, responses, CTRs Final thoughts WhatsApp Cloud API + Telecrm is the perfect combo to modernise your business communication. You get automation, insights, reliability and a direct line to your customers—without burning money on ads or dealing with email fatigue. So if you're looking to scale conversations, save time and actually engage your leads—WhatsApp Cloud API is the way forward. Let me know if you'd like this turned into a LinkedIn carousel or summarised for a landing page! Read the full version here

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