Perfume Manufacturing in India

1. PERFUMES

2. Perfume market in India Buying Factors Buying Roles Buying Behavior AGENDA

3. THE Perfume MARKET IN INDIA • India - a sub-tropical country. Perfume - a crucial grooming product. • Market has grown from 103 crore in 2003 to 1300 crore in 2014. • With a current growth rate of 30%, in next 9 years 75% urban citizens and 10% rural citizens would be using Perfume. • Changing socio-economic fabric and women empowerment major factors for Perfume revolution. • Perfume predominantly a male grooming product, but expansion into the women’s segment underway.

4. Culture and societal environment: Cultural Factors Culture is crucial when it comes to understanding the needs and behaviors of an individual.For a brand, it is important to understand and take into account the cultural factors inherent to each market or to each situation in order to adapt its product and its marketing strategy. As these will play a role in the perception, habits, behavior or expectations of consumers. • Sub-cultures • Social classes • Cultural trends

5. Sub-cultures • Religion • Many Muslim people don’t prefer alcohol based perfumes. • Many people do not use perfume which is made from animal extract like JOVAN MUSK By COLY COLOGNE

6. Social classes: People having Lower purchasing potential tend to buy Low price perfumes People having higher purchasing potential tend to buy high price perfumes People having Very Low purchasing potential might not purchase perfumes

7. What is the price of perfume that you use?

8. “An ancient Indian text declares "I will smell thee on the head, that is the greatest sign of tender love". Cultural trends: • Cultural trends are defined as trends widely followed by people and • which are amplified by their mere popularity and by conformity or compliance with social pressure • Trendy Perfumes. EgBzireperfumes

9. Social factors

10. Reference groups and membership groups • Family & Relatives • Friends • Colleagues

11. “Family is not an important thing. It's everything.” Family • Family Of Orientation: Not much influence • Family Of Procreation: Husband and Wife

12. Social roles and status • Position at Work • Party

13. Personal factors

14. Age and Way of life • Children:KIDS & PRE-TEENS • Youth:Charmeur • Mature : Fleur

15. What age group you are in?

16. Occupation • People who have more of labor work tend to buy cheaper perfumes • People with high paying occupation tend to buy moderate to expensive perfumes

17. Lifestyle • The purchasing power of an individual will have, of course, a decisive influence on his behavior and purchasing decisions based on his income and his capital

18. How often do you use perfume?

19. Purchasing power NO income earners will spend money on perfume from the money provided to by family. People with medium income will spend on perfume but the purchase limit will be restrictedbased on incomethey earn. Peoplewith low incomemight spend a limited part of incomeor even do not spend on perfume. People withhigh income willspend more on branded perfumes.

20. Purchasing power

21. “Style is a reflection of your attitude and your personality.” Personality • Personality is the set of traits and specific characteristics of each individual. It is the product of the interaction of psychological and physiological characteristics of the individual and results in constant behaviors.

22. What is the preference for the type of perfume used?

23. Psychological factors

24. Motives Beliefs and attitudes Esteem needs Motivation Perception

25. Situational Factors

26. Time : Availability • Surroundings : Indoor and Outdoor • Consumer Moods • Terms : Discounts and sale

27. The Buying Roles

28. ? INITIATOR Friends as Initiator

29. Family as Initiator

30. Decider Yes I will purchase David Beckham perfume DECIDER iii. Decider: A person who decides on any component of a buying decision; whether to buy, what to buy, how to buy, or where to buy

31. 4 TYPES OF BUYING BEHAVIOUR