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EmailMarketingSERVIESINPAKISTAN WhatisEmailMarketing–andDoesItStillWorkToday? Ifyouthink peopledon’t useemailanymore,you’redeadwrong!Infact,accordingtostatistics, 4billionpeoplewilluseemailby2020,andthisnumberwillgrowto4.6billionby2025. That’s whyemailmarketingisanimportantandessentialtacticinanydigitalmarketingstrategy. Gettingstartedwithemailmarketing Intheever-evolvingworldofmarketingandemailmarketing,itcanbe difficult formarketersto understandhowtoinvesttheirenergyandgetthebestresults.Tohelpmarketingorganizations prioritizetheiremailmarketingefforts,wesurveyedmorethan500digitalmarketingexperts, askingthemtoevaluateawiderangeofemailmarketingtechnologiesandtacticsduring2020, aswellastheirpredictedbusinessimpact. Emailmarketingisawayofinteractingwithyour audienceandcustomersthroughemail.As mentionedbefore,itisaveryusefultoolthatcanhelpyourbusinessgrowinmanyways. Whateveryourbusinessgoalsare,usingemailmarketingeffectivelycanhelpyouachievethem faster. Benefitsofusingemailmarketingforyourbusiness: Increasebrandawareness
Promoteyourcontent Generateleads Drivetraffictoyourwebpage Connectwithcustomersandbuildrelationships Increasecustomerloyalty Ofcourse,emailmarketingcanhelpyouincreaserevenueandbringprofitstoyour business. Onaverage,every$1spent onemailmarketingstrategiescangenerate$42inprofits.Inother words,that’sawhopping4,200%ROI!That’swhyemailmarketingisworthinvestingtimeand moneyin.Now,let’stakeastep-by-steplookat howtoproperlyimplementemailmarketing foryourbusiness Step1: Createamailinglist Thefirststepinanyemailmarketingstrategyistobuildyour business’contactlist.Thisis becauseyouremailsneedtobesenttocertaingroupsof customers!Therearemanywaysto getemailsandbuildthatlist,butoneofthe bestwaysistousealeadmagnet. LureMagnet Leadmagnetsaremagnetsthatattractcustomerstoyouremaillist.Theyusuallyoffer somethingofvalueinexchangeforacustomer'semailinbox.Thesecaninclude: Infographics
Template/template Courses Ebooks Reports Cheatsheets Opt-informs Anopt-inform isawaytoactuallyaddyourbusiness’s prospectstoyouremaillist.Theopt-in formcanbea landingpageonyourwebsiteorapop-upthatappearsonyourhomepageaftera fewseconds.Eitherway,herearesomewaystocreateanattractiveopt-inform: Useacatchy,attractiveheadline Userelevantandpersuasivecopy Keeptheformsimplewithfewoverlydemandingrequirements Step2: SendEmails Ifyounow haveadecentnumberofcustomersinyourcontactlist,it’stimetosendyouremails tothem!Therearemanyaspectstosendingemails effectively,andwe’llcoversomeofthemin detailbelow. Choosingan ESP Havinganemailserviceprovider(ESP)andmarketingtoolswillgreatlyhelpyousend emails. MostESPshavethesamefeatures,suchasbuilt-inemailbuilders,automationtools, and segmentationcapabilities,butdifferentESPsmaydobetterthanothers.Determinewhat you needmostinyourESPandlookforthe bestoneforyourneeds. Segmentation Youcansendthesameemailtoallcontactsonyouremaillist,butforbestresultsyoushould categorizethemintodifferentsegments.Whyisthissoimportant?Becausebysegmentingyouraudience,youcansendmore relevantandtargetedemailstoyourmostcriticalcustomers, makingthemmorelikelytorespondpositivelytoyourmessage.Segmentedemailsactually generateoverhalfofallemailmarketingrevenue profits!
Youcansegmentyouraudiencebased on: Demographics Location SignupSource LifecycleStage InterestsandHobbies Fromhereyoucantailoryouremailstospeakdirectlytothataudienceusingdifferentcopyor images Step3: EmailCompliance Therearealsosomerulesandregulationsthatyouneedtoprotectyourcontacts’information andprivacywhenyouemailthem.Inadditiontothis,allyouremailsneedtocomplywithspam laws. InAustralia,theSpamAct2003outlinesthatsendingunsolicitedemailsisillegal.There are threerequirementsthatmustbemetwhensendingmarketingemails: Youremailrecipientsmustagreetoyousendingthememails Youmustprovideanidentificationofyourbusinesscontactdetails Youmustprovideavalidunsubscribelink. Step4: EmailAnalysis Onceyou’vemadesureallofyouremailmarketing practicesareinplace,it’stimetostart sendingthemandmeasuringtheireffectiveness.Thereareafewkeymetricsyoucanuseto measuretheoveralleffectiveness ofyouremailmarketingstrategy,andthencompareitto industryaverages. OpenRate(OR):Thisreferstohowmanyofyouremailswereopenedbyyourcustomersduring youremailmarketingcampaign.Yoursubjectline,previewtext,andtimingcanaffectthis.
Click-throughRate(CTR):Thisreferstothe percentageofuserswhoclickonyourCTAsand buttons.Youcanimprovethisbymakingsureyouremailcontentisrelevantandencourages action. Startharnessingthetimelesspowerofemailtoday!. Hopefully,thisguide hasgivenyoutheinformationyouneedtogetstartedwithemail marketingtobetterengagewithyourbusinessandyouraudience!Ifyougetstuck,Zipzipeis theplacetogoforafreeconsultationandone-on-oneguidance! Rememberthatemailisa form ofcommunicationbetweentwopeople.Sobesincere,helpful,andauthentic—your audience willrespondaccordingly. Wanttoreadmoreaboutmarketing?Maybeyou'relookingformorespecifictipstoimprove yourmarketingstrategy.Visitourblogtofindmorearticlesthatwillhelpyoubuildstronger connections withyourcustomers!