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Making Sense of Consumer Product Usage and Purchase Trends in Brazil

Here's how we helped a well-known digital media research company to understand the purchase trends of daily usage products. The purchase behavior of the target group was analyzed over a period of time to understand product usage patterns.

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Making Sense of Consumer Product Usage and Purchase Trends in Brazil

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  1. Making Sense of Consumer Product Making Sense of Consumer Product Usage and Purchase Trends in Brazil Usage and Purchase Trends in Brazil Study Type Study Type Online study Geography Geography Brazil Sample Size Sample Size 2,700

  2. What was the research requirement? What was the research requirement? A very well-known digital media research company wanted to understand the purchase trends of daily usage products. The client wanted us to maintain a tracker to analyse product It was a tracker based study to help a client understand consumer trends related to common daily use products. usage patterns such as why and when a consumer switched from one product to another.

  3. Initial challenges Initial challenges • Due to the length of the survey, the number of completes per day was less during initial stages. • Interlocking quotas resulted in a huge number of quota full during later stages of the survey. • As this was a tracker based survey, the study was incorporated in multiple waves. Since we had already achieved a good number of completes during the initial waves, matching this number in later waves, to analyze trends, was a challenge.

  4. How Borderless Access tackled the How Borderless Access tackled the challenges challenges • We revised the incentives to suit LOI, which resulted in higher number of completes. • We exercised on the quotas without compromising on the TG as required by the client, thus achieved additional completes.

  5. Outcome Outcome • Total number of completes exceeded client’s expectation. • The data gathered gave the client excellent insights about consumer’s product usage behaviour. • The client was able to execute their product placement and marketing efforts with greater success.

  6. Contact-Us CHICAGO, IL Tel : +1 312 720 0378 USA CALIFORNIA Tel : +1 818 358 4633 www.borderlessaccess.com UK LONDON Tel : +44 771 840 3458 Business Enquiries rfp@borderlessaccess.com marketing@borderlessaccess.com GERMANY MUNICH Tel : +49 (0) 176 650 94033 Connect with us DUBAI Tel : +97 150 137 3145 UAE INDIA BANGALORE Tel : +91 804 931 3800

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