410-101 Musterprüfungsfragen & 410-101 Pruefungssimulationen
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You are required to run the campaign for 20 days on a daily budget.They want you to run a post engagement to a custom audience of their customer database. More specifically, customers who have bought a product in the past 180 days.What is the daily budget for the campaign and how would you set it up?Choose only ONE best answer.r A. Your daily budget is 2.5 USD, and you set up daily budget for 2.5 USD.r B. There is not enough budget to run the campaign for 20 days with $50. You would need to ask your client to decrease the timeline to 15 days.r C. You set up a lifetime budget of 50 USD. The daily budget is irrelevant.r D. Your daily budget is 2.5 USD, and you set up lifetime budget for 50 USD.r E. There is not enough budget to run the campaign for 20 days with $50. You would need to ask your client to increase the budget to 100 USD.r Answer: Er Explanation:ExplanationKeep in mind that Facebook has minimum requirements for budgets; whether you use automatic or manual bidding, you have to meet the following minimum requirements:* If the ad set gets charged for impressions, its daily budget must be at least $1 a day.* If the ad set gets charged for clicks, likes, video views, or post engagement, its daily budget must be at least $5 a day.* If the ad set gets charged for low-frequency events, like offer claims or app installs, its budget must be at least $40 a day.In this case, 50 USD as a total budget for 20 days does not meet the minimum requirements for post engagement.Either you increase the budget to 100 USD or decrease timeline to 10 days to meet the $5 minimum daily budget.r r NEW QUESTION 23 You finalize analyzing the customer base and found this additional information:- They are married, city-dwellers between ages of 25-34, predominantly female who are interested in shopping and fashion.- They are tech-savvy and primarily use iPhones to make online purchases.- 2/3 of the customer base is from Los Angeles.- 75% of women from the current customer base make on average one online purchase for apparel a month.Knowing this information, what strategies would you do next?Select all that apply.Choose ALL answers that apply.r A. Build a new core/saved audience based on married women who are interested in high-end fashion brands.r B. Run conversion ads to the website for the new product launch to women.r C. You should invest more than 50% of your budget in Los Angeles.r D. Build a similar audience of 1% based on the current customer base for Los Angeles, San Francisco, and San Diego.r Answer: A,C,Dr Explanation:ExplanationIt seems like the majority of the customer database are married women, between ages 25-34, who live in Los Angeles, and like fashion and shopping.You should use this information as a baseline to build your next core audience.You should also build a similar audience based on this new information on the three cities where the stores are at: Los Angeles, San Francisco, and San Diego.More than 66% of the customer base is in Los Angeles, so you should definitely allocate more than 50% of your budget to this market. Unless the case said it wanted to grow specific areas, you need to allocate budget according to the data in your analysis.r r NEW QUESTION 24 You are thinking of building multiple campaigns based on the following native targeting variables:- Job- Luxury Travel- Income- Mobile phone and operating system- Age of children in the household- Marathon and Triathlon interestsThe audiences you are getting are too small.Which strategy should you use in order to increase the audience you are currently using?Choose only ONE best answer.r A. Remove age of children in household, luxury travel and job.r B. Remove age, marathon and triathlon interests.r C. Remove job, income and mobile phone.r D. Remove age, mobile and operating system.r Answer: Ar Explanation:ExplanationYou've built audiences, but they are too small for the product launch. The only way to expand an audience is to take out segmentation variables.In this case, think of the variables that have less to do with the segment. This can be very tricky questions in the exams as sometimes it's objective and with experience, you will see what interests work better than others.However, let's categorize the segmentation variables into the following groups:* Important variables: marathon and triathlon, mobile and operating system, and income.* Semi-important: Luxury travel.* Least-important: job, age of children in household.Think about it; the smartwatch is a high-end gadget for hardcore sports fans. They also need to have a mobile phone due to the new mobile application for the smartwatch. So you definitely want to leave all of the variables in the "important" bucket.Luxury travel could help you better segment high-end users, but it's not imperative. Job and age of children in household, in this case, are irrelevant.Topic 2, Case Study Retail Fashion BrandA luxury fashion brand, founded 20 years ago, is really well known for its handbags, ready-to-wear apparel, and watches. Today, they have close to 450 locations worldwide.The fashion brand wants to run a couple of tests in 2 retail stores in order to measure the impact of its Facebook ads on its offline sales.r r NEW QUESTION 25 Your client requests want to run in-stream videos ads as a new strategy for their brand. They would like to run a 45 second video content (1:1 aspect ratio) through Facebook and Audience Network automatically as placement.They are concerned that their video is not shown on gambling websites or dating applications.What are four recommendations you would suggest to your client?Choose ALL answers that apply.r A. Select video views objective in order to run on both placements.r B. Switch the video aspect ratio from 1:1 to 16:9 for best delivery.r C. Make sure video has soundr D. Shorten the video length to 20 seconds in order to run on both placements.r E. Shorten the video length to 15 seconds in order to run both placements.r F. Select reach objective to optimize delivery.r Answer: A,B,C,Er Explanation:ExplanationAdditional explanation info and readingsIn-stream video ads are:* Mid-roll on Facebook and pre or mid-roll on Audience Network.* Automatically sound-on when the viewer is already watching with the sound on.* 5-15 seconds in duration on Facebook and up to 120 seconds in Audience Network.* Non-skippable, resulting in high completion rates.* Available for the Video Views, Brand Awareness, Reach, and Post Engagement ad objectives.* Available as a separate, standalone placement or can be delivered along with other placements, like Facebook Feeds and Instant Articles.* Supportive of all targeting options.Facebook in-stream* Video length: 5-15 seconds* Objective: Video views, reach, brand awareness or post engagement* Aspect ratio: Vertical (up to 9:16), Square (1:1), landscape (16:9)Audience Network in-stream* Video length: 5-120 seconds when automatic placements is selected, 5-30 seconds when selecting in-stream placements on their own* Objectives when using automatic placements: Video views, reach, brand awareness, post engagement, conversions, traffic, app installs, catalog sales when using automatic placements* Objective when using on its own or with Facebook in-stream video: Video views* Aspect ratio: Square (1:1) or landscape (16:9). Note: landscape is recommended for best delivery Facebook and Audience Network in-stream together* Video length: 5-15 seconds* Objective: Video views* Aspect ratio: Square (1:1) or landscape (16:9). : landscape is recommended for best delivery If you choose to use automatic placements, you can choose any of the following objectives:* Video views* Reach* Brand awareness* Post engagementBrand SafetyAdvertisers can block the following categories:* Dating* Debated social issues* Gambling* Mature* Tragedy and conflictKey takeaways* In-stream videos can help you boost your brand with longer video views.* New campaigns using Automatic Placements with the Video views, Brand awareness, Reach, or Engagement (Post) objectives will include in-stream.* To add in-stream videos to existing campaigns, use "Edit Placements" and ensure the in-stream video boxes are checked (under Facebook and Audience Network).* Advertisers have the option to select in-stream video as a standalone placement for Feed or for Audience Network, or they can optimize across all available placements.* Pre-campaign transparency, category blocking, block lists, and placement controls can all help* advertisers ensure brand safety.* In ads reporting, advertisers can see performance for video ads delivering in-stream separately from other placements..r r NEW QUESTION 26 Your client owns an online nutrition membership program for women, where customers get tips, diets, and discounts on a weekly basis.They now want to launch a new blog for content marketing purposes, and would like to categorize the content into three buckets:Weight lossHealthMomYou've already installed the Facebook pixel on their website; however, you now need to add an additional event pixel code to the blog so that you can track content better.Which pixel event do you install on the blog?Choose only ONE best answer.r A. Generate Leadr B. View Contentr C. Complete Registrationr Answer: Br Explanation:ExplanationFacebook Pixel allows you to track events, or specific actions, people take on your website.For this specific case, you should use the View Content Event pixel to track specific visits to the blog posts.You can use URL's for your ads afterward as well; however, once you have 25 blog posts, using URL's becomes unpractical.Here is the list of the 9 standard events you can use:For more detailed information you can view the following Facebook for developers post: https://developers.facebook.com/docs/ads-for-websites/pixel-events/v2.11r r NEW QUESTION 27......r Tags: 410-101 Musterpru00fcfungsfragen,410-101 Pruefungssimulationen,410-101 Deutsch,410-101 Zertifikatsdemo,410-101 Zertifizierungsantworten,410-101 Pru00fcfungsaufgaben,410-101 Vorbereitung,410-101 Pru00fcfungsfragen,410-101 Deutsch Pru00fcfung,410-101 Lernressourcen,410-101 Pru00fcfungsu00fcbungen,410-101 Testing Enginer
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