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Non-Traditional Marketing Case Study: Airport Marketing

This case study exhibits how Attack! can offer pre and post-security sampling programs, in-market advertising and audio programming to reach consumers in Airport settings.

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Non-Traditional Marketing Case Study: Airport Marketing

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  1. Airport Marketing “Marketing on a Jet Plane” Presented by Attack! Event Staffing, Field Support & Guerrilla Services www.attackmarketing.net

  2. What is Airport Marketing? Marketing on a Jet Plane Frequent Flyers are almost twice as likely as average consumers to sample and adopt new products and services. Couple this statistic with the fact that air travelers spend an average of 93 minutes in the airport, post-security, waiting to depart, and it’s obvious why Airport Marketing is one of Attack!’s most highly anticipated new marketing services. At over 200 airports nationwide, Attack! offers pre and post-security sampling programs, in-market advertising and audio programming to reach this captive, affluent, and educated demographic.

  3. Chase & United Airlines: Airport Marketing Challenge • United Airlines and Chase wanted to promote their new Mileage Club Card while rewarding passengers at three of the top airports in the country. Winning Strategy Attack! sent brand ambassadors behind security clearance gates. Teams distributed over 130,000 free travel kits to travelers on behalf of Chase and their new Mileage Plus Club Visa Card. Attack! staff managed branded tables in United terminals at Chicago O’Hare International Airport, Denver International Airport and Washington Dulles International Airport Highlights • Three major airports targeted • TSA badge approval • Brand ambassadors • 5,000 travels kits distributed a day at each airport • 130,000 travel kits distributed overall

  4. Airborne: Airport Marketing Challenge • Airborne needed to increase brand awareness and customer loyalty, specifically targeting the hard-to-reach frequent flyer demographic. Winning Strategy Attack! obtained security clearance at Chicago O’Hare and Denver International Airports. Brand ambassadors infiltrated the high-traffic security checkpoints and boarding gates to hand out samples, bags and branded t-shirts. Attack! staffers reached thousands of departing and arriving consumers. Highlights • Airport Marketing • Sampling/coupon distribution • Event scheduling/ permitting Results • Over 800,000 samples distributed • Two million indirect brand impressions

  5. Thank You! Contact us for more information on Airport Marketing Jeffrey Lee Office: 323-454-4472 ext: 231 Email: jefffrey@attackmarketing.net www.attackmarketing.net

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