Building a Corporate University in Your Firm Elaine Pomfrey eLearning Consultant Littler Mendelson, P.C. Friday, October 10, 2003
10% of computer’s potential 29 offices 1 trainer Littler’s Business Need in 1999
Create a Vision Develop a Plan Design Course Catalog Develop/Purchase Courseware Administer Measure the Impact The Steps
Create a Vision • Retain employees • Provide consistent training and information • Reach geographically dispersed workforce
BrainStorm What is your vision for your firm’s corporate university?
Develop a Plan • Assess business needs • What is keeping managers up at night? • Identify skills to fulfill those needs • Define methods to teach those skills
Design the Course Catalog Focus groups determined proficiencies Proficiencies grouped into customized Learning Profiles for each job type Attorney – Staff Secretary – Legal Information Staff Paralegal – Acctng - GL/Financial Reporting Administration – Document Processors Accounting – Part-timers
BrainStorm If you had a corporate university, what specific courses would be in your course catalog?
Littler University Instructor Led - ILT Documentation - QRG eLearning Asynchronous: online courses Synchronous: webconference Delivery Methods
Develop/Purchase Courseware Learning Management System Administration Content
What are your issues? MS Office - NETg Macromedia Authorware & Flash Content • Evaluate • Educational Content • Interactivity and Simulation • Time • Cost
Other eLearning Tools • PowerPoint • Viewlet by Qarbon • Camtasia • FrontPage or Dreamweaver CourseBuilder • Macromedia Breeze
Learning Management System • Started with MindQ • In-house built LMS • Certificate • Evaluate • Reporting Needs • Personnel • Integration with courses
Administer • Marketing • Support • Maintenance • Reports • Certification Program
LU Computer Proficiency Certification Program • Silver Certification for core proficiencies • Gold Certification for optional proficiencies • Tied to year end review via new Computer Proficiency section
Measure the Impact • Enrollment and Certification stats • ROI reports – trainers’ time and travel saved • Office Administer surveys • End user surveys
Lessons Learned • Market, market, market! • Time crunch • eLearning hurdle • Offer a carrot or a stick
The Future… • Pre-hire testing • Get attorneys involved • Expand offerings – HR, CLE, etc.
Research audience needs up front. Pay attention to culture. Be specific in your marketing. Find e-learning champions. Get learners’ managers involved. 6. Brand your program. 7. Don’t stop with the launch: Keep communicating. 8. Tie e-learning to consequences. 9. Give learners enough time and space. How to Market eLearning --Source: www.e-learningmag.com
BrainStorm • What hurdles will you have to jump to create a corporate university? • Any way to lower the bar on the hurdles?
For training to be effective, it has to maintain a reliable consistent presence. Employees should be able to count on something systematic, not a rescue effort summoned to solve the problem of the moment. In other words, training should be a continuous process rather than a one-time event. -- Andrew S. Grove CEO, Intel Corp
Corporate Univ Xchange www.corpu.com ASTD www.learningcircuits.org Masie Center www.masie.com e-learning www.elearningmag.com Training (& Online Learning) www.trainingmag.com Littler University email@example.com 620-792-3048 Resources Web Sites Magazines & e-newsletters