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Everything is Marketing Michael Shuster

Everything is Marketing Michael Shuster. You are (probably) your own Marketing department. Sales, Advertising, Communications, Marketing. Sales , Advertising, Communications, Marketing. Actively encouraging a transactional relationship Longer term process - Business Development.

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Everything is Marketing Michael Shuster

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  1. Everything is Marketing Michael Shuster

  2. You are (probably) your own Marketing department

  3. Sales, Advertising, Communications, Marketing

  4. Sales, Advertising, Communications, Marketing Actively encouraging a transactional relationship Longer term process - Business Development

  5. Sales, Advertising, Communications, Marketing Buy opportunities to tell people about yourself

  6. Sales, Advertising, Communications, Marketing Tell people what is happening or seek to influence

  7. Sales, Advertising, Communications, Marketing Product, place, pricing, research, analysis, insight, etc

  8. Sales, Advertising, Communications, Marketing Presentation and promotion your branding … your brochures & literature … your website … your social media … your merchandise … your roller banners … your exhibition stands … your emails … your memberships … your sponsorships and associations … your vehicles … etc … All the public facing, awareness generating aspects of your business

  9. Sales, Advertising, Communications, Marketing The objectives of which are to remind people that you exist and to encourage them to think favourably about you. This is perception … kind of

  10. True perception is formed by … your actions … your inactions … your attitudes and behaviours … your ability to organise … your communications … your decisions … your attention to detail … how you rectify errors … whether or not you get involved … whether you look busy … etc

  11. Perceptions are formed, and held, by … existing clients … prospective clients … unknown prospective clients … stakeholders … staff and colleagues … communities … general audiences And they change.

  12. Assessment Criteria What would somebody looking in from the outside think?

  13. Small stuff but cumulative impact - Reputation Each person you come into contact with keeps a little running tally. Can be affected (positively or negatively) by just one element (doesn’t have to be current).

  14. Helps or hinders Sales, Advertising, Communications, Marketing Continuous opportunity for reinvention

  15. Your mindset Do you think this (activity / event / detail) is important enough to pay attention to? Bilateral Trade Mission Junior Exhibition Visitors800th shop

  16. How to build favourable perception?

  17. How to build favourable perception? treat everyone with deference

  18. How to build favourable perception? treat everyone with deference … keep your promises and manage expectations

  19. How to build favourable perception? treat everyone with deference … keep your promises and manage expectations … respond quickly

  20. How to build favourable perception? treat everyone with deference … keep your promises and manage expectations … respond quickly … proofread

  21. How to build favourable perception? treat everyone with deference … keep your promises and manage expectations … respond quickly … proofread … look the part

  22. How to build favourable perception? treat everyone with deference … keep your promises and manage expectations … respond quickly … proofread … look the part … get a large, high resolution logo

  23. How to build favourable perception? treat everyone with deference … keep your promises and manage expectations … respond quickly … proofread … look the part … get a large, high resolution logo … and professional portrait photos

  24. How to build favourable perception? treat everyone with deference … keep your promises and manage expectations … respond quickly … proofread … look the part … get a large, high resolution logo … and professional portrait photos … write a standard 50 word and 100 word overview to your business

  25. How to build favourable perception? treat everyone with deference … keep your promises and manage expectations … respond quickly … proofread … look the part … get a large, high resolution logo … and professional portrait photos … write a standard 50 word and 100 word overview to your business … give a good presentation

  26. How to build favourable perception? treat everyone with deference … keep your promises and manage expectations … respond quickly … proofread … look the part … get a large, high resolution logo … and professional portrait photos … write a standard 50 word and 100 word overview to your business … give a good presentation … be super organised

  27. How to build favourable perception? treat everyone with deference … keep your promises and manage expectations … respond quickly … proofread … look the part … get a large, high resolution logo … and professional portrait photos … write a standard 50 word and 100 word overview to your business … give a good presentation … be super organised … accept others’ challenges as your own

  28. Negative perception isn’t always fair but it is probably right

  29. Favourable perception is earned over time and provides a strong foundation for everything that you do … and everything that you want to do.

  30. In a business with staff, the held perception of the company is determined both individually and the sum total of every employee’s interactions.

  31. Everything contributes to how you are perceived Perception underpins all aspects of Marketing. Therefore Everything is Marketing. Have a great 2019.

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