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Product Innovation Commercialization ECE CS 599

Words of Wisdom. The difference between stupidity and genius is that genius has limits."Albert EinsteinIt is the mark of an educated mind to be able to entertain a thought without accepting it."AristotleImagination is the beginning of creation. You imagine what you desire, you will what you

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Product Innovation Commercialization ECE CS 599

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    1. Product Innovation & Commercialization ECE & CS 599 Welcome

    2. Words of Wisdom The difference between stupidity and genius is that genius has limits. Albert Einstein It is the mark of an educated mind to be able to entertain a thought without accepting it. Aristotle Imagination is the beginning of creation. You imagine what you desire, you will what you imagine and at last you create what you will. George Bernard Shaw

    3. Guest Speakers

    5. The AutoDesk File

    6. Phases of an entrepreneurial venture Proof of Concept (invention, can it be done) Proof of Commercializability (produced, delivered, supported) Proof of Business Viability (demand, market size, profit potential) Implementation (business model, resources, strategy) Revenue Generation (sales, marketing, support, Sustainability (growth, follow on products, new markets)

    7. Product Viability Analysis Molecular Ossification Transporter 1. Product Functionality What does it do? Beams me to different locations. How does it work? Molecular Ossification. Why is it necessary? Need to increase current transportation speed and methodology. How is it done currently / is it done currently? Motorized land and air vehicles. 2. Product Direct Costs BOM costs? $5,000,000,000,000.00 1st unit, $500.00 in quantity. Packaging costs? $56.98 Documentation costs? $27.34 Other? Research paid by the government customer, product development (approximately $55,000,000,000,000.00) privately funded. 3. Product Value Who is the customer? Government / Military / industry / consumer What is it worth to a customer? $15,000,000,000,000.00 1st customer, $2k thereafter. Why is it worth that? Meets requirements and demand. Replaces, Works with, in addition to? All. Must have / nice to have? Must have to surpass the competition.

    8. Product Viability Analysis Molecular Ossification Transporter 4. Market Requirements Benefits? Speed, Load carrying capacity, Stealth, convenience Features? Very cool, Silent, fast Useful life? 12 yrs. Environmental requirements? Transporter creates a terrible smell. 5. Product Differentiation Better Faster / better form factor / longer useful life? Much faster. Value Proposition Less expensive / more productive / labor & materials efficiency? Saves the customer 3X current expense of instant transportation. 6. Manufacturing Explanation & Estimated Costs Manufacturing Requirements- Equipment / materials/ manpower? Manufactured with available materials using current aerospace manufacturing techniques and facilities. Manufacturing Logistics In-house / outsourced? Outsourced to domestic aerospace manufacturer. No offshore outsourcing because of military nature.

    9. Product Viability Analysis Molecular Ossification Transporter 7. Delivery Explanation & Estimated Costs Sales Who will sell the product? Military contractors. Physical Delivery How will the product be delivered / built / installed? Self delivering. Delivery costs = only device power. 8. Support Explanation & Estimated Costs Customer Training What type of training does the customer need to use the product? Recombination of molecules resulting from RF interference. Screening for bugs and viruses. Delivery Training What type of training is needed for build-out / installation? Setup involves connection to power supply and testing. Sales Training What type of training does the sales force need to sell the product? Demo capability, explanation of benefits and limitations. Product Maintenance What maintenance is anticipated and for how long? Daily for optimum performance. Maintenance Training Who will perform maintenance, what training / tools / parts are needed? Will be performed by company staff on an annual support contract. 8. Profit Justification Sales price minus delivery / manufacturing / development / sales costs = +$10,000,000,000,000.00 plus annual support fees. Number of potential customers multiplied by sales price? 5 per year initially, 5M thereafter.

    10. OSU Research Spin-out Case Study Dr. Margaret Burnett, Oregon State University, Professor of Computer Science, cofounder of RedRover. Research focus is on visual programming. Dr. Martin Erwig, Oregon State University, Professor of Computer Science, cofounder of RedRover. Research focus is on functional programming and novel error detection. Dr. Gregg Rothermel, University of Nebraska Jensen Chair of Software Engineering, cofounder of RedRover. Research focus is on software dependability.

    11. 2nd Assignment Read - The AutoDesk File Working Paper Information Letter 1 Information Letter 2 What to Name the Company Prepare questions & comments:

    12. Next Weeks Speaker Bill Kelly Co-founder and CEO of Learning.com, the web-enhanced instruction company for K-8 schools. Executive Vice President of Sapient Health Network, an online provider of personalized health information and community support that was acquired by WebMD in 1999. Worked at a variety of publishing related companies. BA from BYU and an MBA from Harvard University.

    13. Contact info Joe Tanous 1057 Kelley Email for appointment, Tuesday - Friday joe.tanous@oregonstate.edu Cell - 503-887-3690, Office, 541-737-7098 Class WEB Site: http://classes.engr.oregonstate.edu/eecs/winter2007/ece599-005/

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