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Leveraging Social Media for JD Edwards: Strategies for Building a Collaborative Community

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Join us for insights on harnessing the power of social media to enhance the JD Edwards community. In this session, we will explore collaborative social marketing strategies, effective communication, and next steps to embrace social technologies. Our experts, including Ward Quarles, Dawn Fredrickson, and Lorrie Noll, will discuss training programs, organizational culture, and ways to engage with our audience across platforms like Twitter and LinkedIn. Learn how to grow your social presence and connect with customers to drive success.

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Leveraging Social Media for JD Edwards: Strategies for Building a Collaborative Community

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  1. Socializing JD Edwards Leveraging Social Media: Get in the Game! Ward Quarles Dawn Fredrickson Lorrie Noll Oracle JD Edwards CCE February 3, 2015

  2. Agenda Welcome and Introductions Content & Communications Engineering (CCE) JD Edwards – Creating A Social Community Ideas on Collaborative Social Marketing Partnering and Next Steps 1 2 3 4 5 #jdesummit

  3. Introductions • Content & Communications Engineering Team • Ward Quarles • Dawn Fredrickson • Lorrie Noll • Sheila Ebbitt • Align with JD Edwards Engineering • Focus on Marketing for JD Edwards • Social, Events, General Announcements, SellJDE, OPN, Partner Newsletters, Oracle.com, White Papers, Sell Sheets, Profit Magazine

  4. Modern Mysteries • How did ancient Egyptian's build the Pyramids? • What happened to DB Cooper after the hijack and escape? • Can WE make a difference with Social Media?

  5. Social Concerns?

  6. Investment in Social Media • Time to Get Started – Embrace social technologies that can help gain a competitive advantage. • It Takes a Village – Incorporate social media to continuously promote our organizations. Everyone’s involvement is crucial! • Who Knows our Business Better – When developing a social media strategy, executives need to bring in their knowledge of the business. • Training for the Race – Developing a social media training program to create a common language for everyone to communicate. • Create a Social Culture – Our organizational culture needs to be open for social media to become a tool for progress.

  7. Be Informed, Share, Get Connected TheOracleJDEdwards @OracleJDEdwards JD Edwards Professionals JD Edwards BlogAttitude@Altitude My Oracle SupportCommunities

  8. Social for JD Edwards – Our Focus at Oracle • Twitter – @OracleJDEdwards • Links to relevant content and photos • Retweets • LinkedIn Group – J.D. Edwards Professionals (JDE) • Postings to JD Edwards community • Links to relevant content and photos • JD Edwards Blog – Attitude@Altitude • Regular content to JD Edwards audience

  9. JD Edwards Social Terminology Handles – User name on Twitter @OracleJDEdwards, @wardquarles Hashtags – Metadata preceded with the number sign #JDEdwards, #ERP, #mobile, #jdesummit Groups – Professionals in the same industry J.D. Edwards Professionals (JDE) Blogs – Website with reflections, comments, and hyperlinks provided by the writer Oracle JD Edwards, Lyle Ekdahl, Mark Hurd, Oracle Cloud

  10. Social Media Goals • Grow our Social Media presence, followers, and recurring content • LinkedIn Members • Twitter Followers • Frequency of Content • Subscribers across the eco-system • Expand the voices for JD Edwards • Enlist our JD Edwards partners

  11. Social Media Intelligence • Intelligence – Gather from Social Media sites • Monitoring – Remain agile, informed and identify top trends • Analytics – Understand drivers, key influencers, and segments initiating conversations about our JD Edwards products and services • Engage – Customers expect us (Support and Engineering) to listen and respond online

  12. By the Numbers for Oracle JD Edwards • @OracleJDEdwards – What message would you send today to 4,981 of your closest JD Edwards Contacts? • J.D. Edwards Professionals (JDE) – Would the same message be relevant to 16,909 members of your LinkedIn Group for JD Edwards? • @KemButler – One of our highest contributors on Twitter with 645 Tweets and 989 Followers. • Ward Quarles – 1,871 professional Connections on LinkedIn with a network of 13.8 million contacts.

  13. Discussion – How do WE Socially Communicate? • Let’s discuss ideas on Social communications • Do you have a Social media policy? • How do we partner “better” socially? • What can we do to grow our communities? • How do we get more JD Edwards customers connected Socially? • Would your organization commit to regular reviews and discussions? • Do you accept Lyle’s challenge to add 3 customers to our Social channels?

  14. Want to Discuss Social Marketing for JD Edwards? • Contact JD Edwards Content & Communications Engineering • Ward Quarles – ward.quarles@oracle.com • Lorrie Noll – lorrie.noll@oracle.com • Dawn Fredrickson – dawn.Fredrickson@oracle.com

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