BUS 330 Inspiring Innovation/tutorialrank.com

1. BUS 330 Inspiring Innovation/ tutorialrank.com

2. BUS 330 Inspiring Innovation/ tutorialrank.com • ASHFORD BUS 330 Entire Course • For more course tutorials visit • www.tutorialrank.com • Tutorial Purchased: 2 Times, Rating: No Rating • ASHFORD BUS 330 Week 1 DQ 1 Role of the Marketing Function • ASHFORD BUS 330 Week 1 DQ 2 Products and Services • ASHFORD BUS 330 Week 1 Journal Learning Reflection

3. BUS 330 Inspiring Innovation/ tutorialrank.com • ASHFORD BUS 330 Entire Course+Quizzes • For more course tutorials visit • www.tutorialrank.com • Tutorial Purchased: 2 Times, Rating: No Rating • BUS 330 Week 1 DQ 1 Role of the Marketing Function • BUS 330 Week 1 DQ 2 Products and Services • BUS 330 Week 1 Journal Learning Reflection • BUS 330 Week 1 Quiz

4. BUS 330 Inspiring Innovation/ tutorialrank.com ASHFORD BUS 330 Week 1 DQ 2 Products and Services For more course tutorials visit www.tutorialrank.com Tutorial Purchased: 2 Times, Rating: No Rating DQ 2 Products and Services. It can be harder to sell an intangible service than a tangible product. After reading Chapter 3 of the text, pick one of the cells in Table 3.4: “Service Classifications” and name a service offered in that class—for example, business remodeling service under consulting and operations. In 200 to 250 words, describe a service in your chosen category in terms of the four ways a service is different from a product—its

5. BUS 330 Inspiring Innovation/ tutorialrank.com ASHFORD BUS 330 Week 1 Quiz For more course tutorials visit www.tutorialrank.com Tutorial Purchased: 2 Times, Rating: No Rating Question 1. Which of the following lists contains all four of the purchase criteria categories identified as part of the Four Utilities of Customer Value?

6. BUS 330 Inspiring Innovation/ tutorialrank.com • ASHFORD BUS 330 Week 2 DQ 1 Product Life Cycle • For more course tutorials visit • www.tutorialrank.com • Tutorial Purchased: 2 Times, Rating: No Rating • Product Life Cycle. By having an understanding of the product life cycle, businesspeople can make savvy marketing choices. What is a popular item today that you’ve seen go through the product life cycle? Explain the characteristics for each phase of the product’s life cycle. How can each phase of the life cycle impact the product’s brand? You must use the text and at least one additional scholarly source.

7. BUS 330 Inspiring Innovation/ tutorialrank.com • ASHFORD BUS 330 Week 2 Quiz • For more course tutorials visit • www.tutorialrank.com • Tutorial Purchased: 2 Times, Rating: No Rating • Question 1. • Retailers fill a market niche somewhere between low cost/low service and high cost/high service. Which of the following examples occupies the highest service/highest cost market niche? • Question 2.

8. BUS 330 Inspiring Innovation/ tutorialrank.com • ASHFORD BUS 330 Week 3 Quiz • For more course tutorials visit • www.tutorialrank.com • Tutorial Purchased: 2 Times, Rating: No Rating • Question 1. • Which of the following is NOT one of the nine criteria for effective segmentation of markets? • Question 2. • Which of the following answers is the BEST example of trigger marketing?

9. BUS 330 Inspiring Innovation/ tutorialrank.com • ASHFORD BUS 330 Week 4 Quiz • For more course tutorials visit • www.tutorialrank.com • Tutorial Purchased: 2 Times, Rating: No Rating • Question 1. • What strategic similarity exists between the Question Marks of the BCG Matrix and the Diversification strategy in Ansoff’s Matrix? • Question 2.

10. BUS 330 Inspiring Innovation/ tutorialrank.com • ASHFORD BUS 330 Week 5 Quiz • For more course tutorials visit • www.tutorialrank.com • Tutorial Purchased: 2 Times, Rating: No Rating • Question 1. • Which of the following lists was presented in Chapter 10 as a possible organizational structure for advertising agencies? • Question 2. • Which answer conveys an obligation of employees toward their employers discussed in Chapter 10?

11. BUS 330 Inspiring Innovation/ tutorialrank.com • BUS 330 Week 1 DQ 1 • For more course tutorials visit • www.tutorialrank.com • BUS 330 Week 1 DQ 1

12. BUS 330 Inspiring Innovation/ tutorialrank.com • BUS 330 Week 2 Situational Analysis (Coca Cola) • For more course tutorials visit • www.tutorialrank.com • BUS 330 Week 2 Situational Analysis (Toms Shoes)

13. BUS 330 Inspiring Innovation/ tutorialrank.com BUS 330 Week 2 Situational Analysis (Dunkin Donuts) For more course tutorials visit www.tutorialrank.com BUS 330 Week 2 Situational Analysis (Dunkin Donut’s)

14. BUS 330 Inspiring Innovation/ tutorialrank.com • BUS 330 Week 2 Situational Analysis (Red Bull) • For more course tutorials visit • www.tutorialrank.com • BUS 330 Week 2 Situational Analysis (Red Bull)

15. BUS 330 Inspiring Innovation/ tutorialrank.com • BUS 330 Week 2 Situational Analysis (Toms Shoes) • For more course tutorials visit • www.tutorialrank.com • BUS 330 Week 2 Situational Analysis (Toms Shoes)

16. BUS 330 Inspiring Innovation/ tutorialrank.com • BUS 330 Week 3 DQ 1 Pizza Pricing Strategies • For more course tutorials visit • www.tutorialrank.com • Pizza Pricing Strategies • This BUS 330 Week you learned about the three core pricing strategies: penetration, neutral, and skim. Now we’re going to examine those pricing strategies in action. Hope you’re hungry, because you’re going to be looking at a lot of pizza.

17. BUS 330 Inspiring Innovation/ tutorialrank.com BUS 330 Week 3 DQ 2 IMC Campaign Stories (Dunkin Donuts) For more course tutorials visit www.tutorialrank.com BUS 330 Week 3 DQ 2IMC Campaign Stories One Message, Many Media: Integrated Marketing Campaigns In this interactivity, to examine integrated marketing in action, you’re going to tell the Storify story of a particular campaign from your internship brand across multiple media. We want to know what unifies the campaign and how the unique nature of each medium is bein

18. BUS 330 Inspiring Innovation/ tutorialrank.com • BUS 330 Week 4 DQ 1 Finding and Targeting Your People • For more course tutorials visit • www.tutorialrank.com • BUS 330 Week 4 DQ 1Finding and Targeting Your People • Finding and Targeting Your People • Geodemographic Segmentation: Finding Your People

19. BUS 330 Inspiring Innovation/ tutorialrank.com • BUS 330 Week 4 DQ 2 Foreign Market Entry Podcast • For more course tutorials visit • www.tutorialrank.com • BUS 330 Week 4 DQ 2Foreign Market Entry Podcast • As you are likely aware, your internship brand doesn’t just do business in the U.S. So, in this interactivity, we’re going to research their past entry into a foreign market. But rather than writing about it, we’re going to talk about it — by creating a short podcast.

20. BUS 330 Inspiring Innovation/ tutorialrank.com • BUS 330 Week 5 DQ 1 Green Marketing or Greenwashing • For more course tutorials visit • www.tutorialrank.com • BUS 330 Week 5 DQ 1Green Marketing or Greenwashing? • As a means of demonstrating their social responsibility, many companies engage in cause or green marketing efforts; however, such efforts can backfire. In recent years, the terms greenwashing and cause washing have emerged to refer to marketing efforts that capitalize on the goodwill associated with environmental or charitable causes but reflect minimal commitment.

21. BUS 330 Inspiring Innovation/ tutorialrank.com • BUS 330 Week 5 Final Marketing Plan (Coca Cola) • For more course tutorials visit • www.tutorialrank.com • Finish the marketing plan you began in week 2 and wow your internship bosses! • Guided Response: • Create an APA style formatted Word document that includes at least 3 references outside of the course text and contains paragraphs that cover the topics below.

22. BUS 330 Inspiring Innovation/ tutorialrank.com BUS 330 Week 5 Final Marketing Plan (Dunkin Donuts) For more course tutorials visit www.tutorialrank.com BUS 330 Week 5 DQ 2Art or Science? Let’s be honest, the “art” side of marketing gets most of the press. Everybody likes to talk about that cool new ad they recently saw; however, this is not true when it comes to big data and the advanced analytics being used to evaluate marketing effectiveness and drive marketing planning. In other words, nobody is writing TV shows

23. BUS 330 Inspiring Innovation/ tutorialrank.com • BUS 330 Week 5 Final Marketing Plan (Red Bull) • For more course tutorials visit • www.tutorialrank.com • Finish the marketing plan you began in week 2 and wow your internship bosses! • Guided Response: • Create an APA style formatted Word document that includes at least 3 references outside of the course text and contains paragraphs that cover the topics below.

24. BUS 330 Inspiring Innovation/ tutorialrank.com BUS 330 Week2 DQ 2 Gender as Market Niche For more course tutorials visit www.tutorialrank.com BUS 330 Week2 DQ 2Gender as Market Niche Market niches: Digital Show and Tell Brands carve out niches in the marketplace by targeting a specific audience. And two of the most powerful tools a marketer has for making their target feel the brand is "for them" is how they position and package their Product and how they make use of Place — relative to both physical and virt

25. BUS 330 Inspiring Innovation/ tutorialrank.com