How Big Data is Revolutionizing Market Research

In today's data-driven world, market research has undergone a paradigm shift. Traditional methods, though effective in the past, often relied on small sample sizes and qualitative insights. With the advent of big data, market research has evolved into a more precise and dynamic discipline, enabling businesses to understand their customers, markets, and competitors better than ever before. Here's how big data is revolutionizing market research and transforming decision-making processes.

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