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5 Basics to Consider for Technical SEO Audit of a Website

Discover the 5 essential elements to review in every technical SEO auditu2014from site speed and mobile usability to crawlability, indexing, structured data, and moreu2014for better search performance.

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5 Basics to Consider for Technical SEO Audit of a Website

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  1. A technical SEO audit is essential for ensuring a website’s performance and search engine visibility. Here are five fundamental areas to focus on during the audit: • 1. Website Crawlability • Crawlability determines how search engines navigate and index your website. Key elements to check include: • Robots.txt File: Ensure it isn’t blocking critical pages. • XML Sitemap: Verify it includes all important URLs and is submitted to search engines. • Broken Links: Identify and fix dead links that disrupt crawling. • Redirects: Check for proper implementation of 301 and 302 redirects. • 2. Page Load Speed • Site speed directly impacts user experience and search rankings. Consider:

  2. Core Web Vitals: Optimize metrics like Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS). • Image Optimization: Use compressed, modern image formats (e.g., WebP). • Minify Resources: Reduce the size of CSS, JavaScript, and HTML files. • Server Performance: Ensure hosting services are fast and reliable. • 3. Mobile-Friendliness • With mobile-first indexing, ensuring your site is mobile-friendly is critical. Check: • Responsive Design: The site should adjust seamlessly to different screen sizes. • Mobile Usability: Avoid touch elements that are too close and ensure readable fonts. • Page Speed: Ensure mobile load times are optimized. • 4. Indexing and Duplicate Content • Search engines should index only the necessary pages. Focus on:

  3. Canonical Tags: Avoid duplicate content issues by specifying the preferred URL for similar content. • Noindex Tags: Use them to exclude non-essential pages from search engine results. • Search Console Coverage Report: Identify errors like “Crawled – currently not indexed.” • 5. Structured Data and Metadata • Ensure proper implementation of metadata and structured data for better search visibility: • Title Tags and Meta Descriptions: Make them unique, concise, and keyword-optimized. • Schema Markup: Add structured data for rich results (e.g., product reviews, FAQs). • Alt Text for Images: Use descriptive text to help search engines understand visuals. • Conclusion • A thorough technical SEO audit strengthens your website’s foundation for organic growth. By addressing these basics, you improve search rankings, user experience, and overall performance. Regular audits are key to staying ahead in the competitive digital landscape.

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