1. 1. Search Engines & SEOBasics • What isDomain What is SEO? Types ofSEO • Whitrehat • BlackHat • GreyHat • Types of SEOTechniques • On Page & OffPage Introduction toSERP • How Search Engines Work • What is SEO? • Search Engine Optimization (SEO) is the process by which a website or more specifically a web page is constructed or enhanced in such a way as to improve its placement in the search engine resultspages. • Good SEO‘s will ensure that a page appears higher in the search engine results for a range of relevant, specific and valuable search terms orqueries. • The successful execution of a search engine optimization project requires skills in the areas of analysis, research, planning, copy writing andcommunication. • For SEO, awareness in simple web technologies such as HTML, PHP, etc. is a majorfactor. History ofSEO

2. The early days of search engine optimization go back to mid-1990s. The most important aspect of a search engine algorithm appeared to be entirely ―on-pageǁ based and was focused almost exclusively around meta tags and their relatedtext. • During the late 1990s, ethical SEOs and spammers alike realized that search engine results could be manipulated by the simple process of adjusting a site‘s meta tags to match the desired keywords. Google‘s arrival in 1998 and the introduction ofits • ―off-pageǁ, link based, approach signaled the beginning of the end for the exclusively meta tag drivenapproach. • Because of link spamming, Google introduced Domain Relevance andauthority • Types ofSEO • Whitrehat • BlackHat • GreyHat • Things to avoid in SEO?(BlackHat) • Keyword Stuffing : Keyword stuffing is the technique of excessively using lots of keywords with express intention of influencing the searchengines. • Cloaking : Cloaking is the technique whereby the web site visible to a site visitor is entirely different from that seen by a search enginespider. • Doorway Sites : A doorway site is a site that acts as a referring page for another site. The doorway page is highly optimized and contains hidden links and keywords. The doorway site then climbs search engine rankings but redirects all of its traffic to the target and perhaps poorly optimizedsite • Link Spamming : In many respects, due to the increasing influence of links, it is inevitable that link spamming would become an issue. Spamming of links has been a growing problem as many people have realized the importance that Google, in particular, places on links. As a significant issue it raised its head in April 2005 when Google‘s new release appeared to ban one of the leading SEO firms from itsrankings.

3. Comment Spam:Comment spam is where a spammer visits a publicly accessible site and deposits a comment with an anchor text link back to a designatedsite. Types of SEOTechniques On Page SEO & Off PageSEO • On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. It includes providing good content, good keywords selection, putting keywords on correct places, giving appropriate title to every page, etc. • On Page SEOFactors • HTTP response codeerrors • Site speed • Internal links pointing to thepage • Correct rel=”canonical”Use • Absence of BrokenLinks • Perfect HTMLCode • Valid CSS &JS OFF PageSEO

4. Off page SEO refers to techniques that can be used to improve the position of a web site in the search engine results page (SERPs). Many people associate off-page SEO with link building but it is not only that. It includes link building, increasing link popularity by submitting open directories, search engines, link exchange,etc. • Acquiring Backlinks • Leveraging social interaction with yoursite • Promote your content via socialchannels • VideoSharing • Add social bookmarkings • Guest Blogging • Introduction toSERP • Search Engines • How does a Search EngineWork? • Crawling- Process of fetching all the web pages linked to a website. This task is performed by a software called a crawler or a spider (or Googlebot, in case ofGoogle). • Indexing- Process of creating index for all the fetched web pages and keeping them into a giant database from where it can later be retrieved. Essentially, the process of indexing is identifying the words and expressions that best describe the page and assigning the page to particular keywords. • Processing- When a search request comes, the search engine processes it, i.e., it compares the search string in the search request with the indexed pages in thedatabase. • Calculating Relevancy- It is likely that more than one page contains the search string, so the search engine starts calculating the relevancy of each of the pages in its index to the search string. • Retrieving Results- The last step in search engine activities is retrieving the best matched results. Basically, it is nothing more than simply displaying them in thebrowser. • Search Engine Ranking

5. Search Engine Rank When you search any keyword using a search engine, it displays thousands of results found in its database. A page ranking is measured by the position of web pages displayed in the search engine results. If a search engine is putting your web page on the first position, then your web page rank will be number 1 and it will be assumed as the page with the highest rank. • Major Search Engine • Google : Started in 1998 as a university project by Stanford University students Sergey Brin and Larry Page. • Yahoo Search • Bing : Bing was launched in May 2009 as a fundamental upgrade from Microsoft‘s previous efforts into search, MSNSearch. • Baidu : In China, Baidu is the major player with more than three of every four searches conducted on their engine. • Yandex : Yandex is the primary and most popular of all Russian-language search engines with significant market dominance inRussia. ASSIGNMENT - Types of Search Engines Prepare notes on How Search EnginesWork 2. SEO KeywordsFundamental What are keywords & Selection Type ofKeywords Cold Warm Hot Keywords Research - Keyword Planner Other Keyword ResearchTools Picking the RightKeywords • KeywordSelection • Keyword selection is the first search specific discipline. Keyword selection is crucial and has implications for so much else within thesearch

6. Search Volumes : You should use a word or phrases that have sufficient search volumes for your needs. You can find out about search volumes by checking with https://www.wordtracker.com/, https://searchvolume.io/etc. • Competitive Advantage : A place to look for keywords is where you enjoy some competitive advantage. How are your products or services differentiated? What are the real strengths of your business compared to your closestcompetitors? • Competition : Try to find words or phrases that appear ignored or underutilized by your competitors. An alternative but higher risk approach is to see what keywords are used by competitor sites and then attempt to outmaneuver them by better use of links, content and metatags. • Relevance : The keyword terms you select must be relevant, salient and part of the vocabulary used by the audience you are seeking to attract. If the target audience is a consumer one s/he is unlikely to use jargon. The opposite may be true if you are seeking B2B prospects. • Keyword Research • What areKeywords? • Keyword are words and phrases that searchers enter into searchengines. • Or its the search term that you want to rank a certainpage. • Types ofkeywords • According to the number ofwords • Short tail • MiddleTail • LongTail • Importance of keywords inseo • Targeted keywords help to drive massive traffic to yoursite • Keyword targeting increase domainauthority • Keyword are important for every business website as they drive targetedtraffic • Choosing the right keywords to optimize for is thus the first and most crucial step in a successful SEO campaign.

7. KeywordTools • KeywordPlanner • GoogleTrends • Soovle • Keywords everywhere • UberSuggest • Picking Right Keywords • LowCompetition • High SearchVolume • Keyword ResearchSteps • Step 1 • Make a list of important and relevant topics based on what you know about yourbusiness. • Eg. Topic buckets like Inbound marketing, email marketing, SEO, Social Mediaetc • Step 2 • Fill in those topic buckets withkeywords • Brainstorming of keywords • Important forranking • Step 3 • Research related searchterms • LSIKeywords • Use LSI keywords to get more keywordideas • Step 5 • See how competitors are ranking for thesekeywords • Understand what competitors are using askeywords

8. Step 6 • Use Google Adwords Keyword Planner to cut down your keywordslist • Narrow down with search volume and competition. Before deleting keywords check out their trend history in Googletrends. • ASSIGNMENT - What is the importance of keywords in SEO Keywords Research Tips • 3. OnPage • TitleTag • Meta Descriptions & MetaKeywords • HeadingTags • URLOptimisation • 1. TitleTag • In the HTML code of your web page, they should appearas: • <head> • <title> Your Title Goes Here</title> • </head> • Each of your pages & posts should have its own unique title, which includes themain keywords for thatpage • Title tag length should be between 50 -70 • Make all first letter of a wordcapital • Put in your most relevant and desired keywords you want to rank for in thetitle

9. 2. MetaDescriptions • You can add a meta description in the <head> section of your site’s HTML. It should look something likethis: • <head> • <meta name=”description” content=”Here is a precise description of my awesome webpage.”> • </head> • include relevant keywords • Length should be 50–300 characters • Write legible, readablecopy • Do not duplicate meta descriptions • Consider using richsnippets • MetaKeywords • Meta keywords element is invisible to visitors but visible to search engines. The keywords you put into this element’s content attribute were used as a ranking factor by the searchengines. • <meta name="keywords" content="seo, search engine optimisation, search engine optimization, • search engineranking"> • HeadingTags • Headings are defined with the <h1> to <h6>tags. • <h1> defines the most important heading. <h6> defines the least importantheading. • <h1> headings should be used for main headings, followed by <h2> headings,then the less important <h3>, and soon. • Include keywords in Heading tags toranking • Only one H1 tag in one page • `URLOptimisation • URL - Uniform ResourceLocator • Do not use modifiers like top, 2018, etc inURL • Use hyphens for space • Do not use underscores or any othersymbols • Do not use capital letters inURL • It should be human readable • Ignore stopwords • ASSIGNMENT - Write title ,url and meta description of a website & add metakeywords

10. 4.Linking • InternalLinking-- • ExternalLinking • InboundLinking • Outboundlinking • ImageOptimisation • InternalLinking • Internal links are hyperlinks that point at the same domain or its the link that points to another page on the samedomain • They allow users to navigate in awebsite • Help in ranking of websites • Internal links are used to build SEO friendly sitearchitecture. • Helps web crawlers to crawl websites and find all pageseasily • Interlinking with keywords help inSEO • HTML code for internallinking • <a href=”http://domain.com/sub-category” >Link anchor text</a> • ExternalLinking • External links are hyperlinks that point at any domain other than the domain the link exist. • Structureis, • <a href=”http://domain.com/sub-category” >Link anchor text</a> • External links are one of the important factors which provide to the ranking of websites. • The quantity and quality of external links that you usematters • Adding trustworthy and informative links to your pages will improve the credibility of your website. • Valuable external links will also help to improve authority of yourwebsite. • Inbound and OutboundLinks • InboundLinking • Inbound links are links from other webpages that direct customers and search engines to your webpage. • They are also calledbacklinks. • OutboundLinking • Outbound links are links that direct you to another specificwebpage. • ImageOptimization • Image optimization is the process of delivering the high quality images in the right format, dimension, size and resolution while keeping the smallest possiblesize. • Add relevant images to thecontent • Add alt tags to theimages

11. Keep alt tags short anddescriptive • Big size images makes page heavy so reduce imagesize • Loading time of pages is an imp factor for SEOranking. • Add keyword rich file names and use hyphens forspace • Use relevant keyword for title ofimages • <img src=“https://site.com/image.png” alt=“your alttext”> • ASSIGNMENT - Importance of Internal linking and external linking inSEO • KeywordDensity • Keyword density is the percentage of times a keyword or phrase appears on a webpage compared to the total number of words on thepage. • Keyword density tells you how often a search term appears in a text in relation tothe total number of words itcontains. • For example: if a keyword appears three times in a 100 word text the keyworddensity would be3%. • ContentOptimization • Use NaturalLanguage • Use naturalvariants • Contextualvariations • Latent SemanticIndexing • Increase ContentLength • Length = Strength inSEO • Valuable content + Best Length =Best • Optimiseimages • Use relevantimages • Rename your images with keywords and use hyphens forspace • Add alttext • Write qualitycontent • Content isking • Engagepeople • Free of spelling and grammaticalerrors • Add Social SharingButtons • Makes easy for people to sharecontent • Social sharing values ourcontent • Brandrecognition • Broken Links • Broken Links are links that send visitors to a webpage that no longerexists. • Broken links are links that don'twork. • Search engines see links as a vote for a website’squality.

12. Links to your website and links within your website can affect where your websiteranks in search results. Because of this, it’s best practice to either remove or update broken links. • www ornon-www • The preferred domain is the one that you would like used to index your site'spages. • Links may point to your site using both the www and non-www versions of the URL(for instance, http://www.example.comand http://example.com). • The preferred domain is the version that you want to use for your site in thesearch results. • The rule can be added in.htaccess • Duplicatecontent • Duplicate content is content that appears on the internet in more than oneplace. • Check duplicate content issues and fix them for betterranking • Getting rid of duplicate content is a very important task for anSEO • Tool:copyscape.com • 5.Responsiveness • Responsiveness • Robots.txt • 404 PageOptimisation • 301/ 302Redirects • XMLSitemap • Responsiveness • A responsive website automatically changes to fit the device you are reading it on. • Improved siteresponsibility • Faster pagespeed • Decreased bounce rate • Less duplicate content • Robots.txt • Robots.txt is a txt file webmasters create to instruct robots how to crawl pages on their website. • Structure is, • User-agent: • Disallow:

13. Here user agent is the search engine crawlers and disallow lists files to be excluded from indexing or that instructs a user agent to not to crawl aURL. • You can use * to reference all crawlers or specify the name ofcrawler. • User-agent:* • User-agent:Googlebot • Disallow:/ • Disallow:/private-file.html • Allow:/folder/file • Allow - This tells which pages or sub folders can beaccessed. • Robots.txt is case sensitive so you need to add elements in small letteronly. (includes all crawlers) (instruction for google bot only) (block the entire site) (block awebpage) (allows a file in that specificfolder) • 404 PageOptimization • A 404 page is what a user see when they try to reach a non existent page on yoursite. • Few of the things which you can do to optimize 404 page for better user experienceare • Insert a searchbar • Insert an email opt-inpage • Add your sitespages • Add businessinformation • Add contactinformation • 301/302 Redirects • 301 redirect is a permanent redirect which passes between 90-99% of linkjuice to the redirectedpage. • 302 redirect is a temporary redirect which does not carry or pass the link juiceto the redirected page. • ASSIGNMENT - Find out different ways to optimize a 404page • XMLSitemap • XML Sitemap is the file where you can list the web pages of your site to tell google and other search engines about the organization of your sitecontent. • It helps the robots to intelligently crawl thewebsite.

14. Creating the sitemap is not too complicated. Basically, for each URL you list in your sitemap, you can add additional information about images on that page. Google gives us an example for theURLhttp://example.co.uk/sample.xml: • Sitemap structure • <?xml version="1.0"encoding="UTF-8"?> • <urlsetxmlns="http://www.sitemaps.org/schemas/sitemap/0.9"> • <url> • <loc>http://www.example.com/</loc> • <lastmod>2005-01-01</lastmod> • <changefreq>monthly</changefreq> • <priority>0.8</priority> • </url> • </urlset> • <urlset> : Encapsulates the file and references the current protocolstandard. • <url> : Parent tag for each URL entry. The remaining tags are children of thistag. • <loc> : URL of the page. This URLmust begin with the protocol (such as http) and end with a trailing slash, if your web server requires it. This value must be less than 2,048 characters. • <lastmod > optional The date of last modification of the file. This date should be inW3C Datetimeformat. This format allows you to omit the time portion, if desired, and use YYYY-MM-DD. • <changefreq> : How frequently the page is likely to change. This value providesgeneral information to search engines and may not correlate exactly to how often they crawl the page. Valid values are: • always • hourly • daily • weekly • monthly • yearly • never • <priority> : The priority of this URL relative to other URLs on your site. Valid values range from 0.0 to 1.0. This value does not affect how your pages are compared topages on other sites—it only lets the search engines know which pages you deem most important for thecrawlers. • The default priority of a page is0.5. • Please note that the priority you assign to a page is not likely to influence the positionof your URLs in a search engine's result pages. Search engines may use this information when selecting between URLs on the same site, so you can use this tag to increase the likelihood that your most important pages are present in a searchindex.

15. Also, please note that assigning a high priority to all of the URLs on your site is not likely to help you. Since the priority is relative, it is only used to select between URLson yoursite. CMS(Content ManagementSystem) Basics OfWebsites Static and DynamicWebsites • Content managementsystems • A content management system is a software application that can be used to manage the creation and modification of digital content. CMSs are typically used for enterprise content management and web contentmanagement. • Popular CMS : • Wordpress • Magento • Opencart • Wix

16. SMF • WordPress enables website owners to update page content and operate a blog page through a friendly interface (avoiding the need to learn web designskills). • Pages V/s Posts: • Pages are more permanent. Typical examples would be your Home page, About us, Contact us. Once you publish them, they stay put. They’re handy for timeless content, like an About or Contact Mesection. • The blog page of your website automatically lists individual posts added by yourself. These can be of any length – short punchy updates or incredibly long features or stories. It’s yourchoice… • Create a WordPressWebsite • Sign up for a free webhost,https://000webhost.com • Install Wordpress • Install atheme • Install aplugin • Get familiarized with the wordpressdashboard • Wordpress • Install WordPress the manualway • Download the wordpress zip file fromwordpress.org • Uploaded the downloaded archive to your web server throughftp • Setup database • Log into thewebsite • Some common Terminology ofWeb • Domain Name : A domain name is your website name. A domain name is the address where Internet users can access your website. A domain name is used for finding and identifying computers on the Internet. Computers use IP addresses, which are a series of number. However, it is difficult for humans to remember strings of numbers. Because of this, domain names were developed and used to identify entities on the Internet rather than using IP addresses. • Web Server: A Web server is a computer system that hosts websites. It runs Web server software, such as Apache or Microsoft IIS, which provides access to • hosted webpagesover theInternet. • FTP:The File Transfer Protocol is a standard network protocol used for the transfer of computer files between a client and server on a computernetwork. • Database : A database is a data structure that stores organizedinformation. • Most databases contain multiple tables, which may each include several different fields. For example, a company database may include tables for products, employees, and financialrecords.

17. 6. OnPage • CanonicalTag • BrokenLinks • No Follow/ DoFollow • Socialsharing • CanonicalTag • A canonical tag tells a search engine that a specific URLrepresents the master copy of apage. • Using canonical tag prevents problems caused by identical or duplicatecontent. • A canonical tag tells search engine which version of a URLyou want to appear in searchresults. • Structureis, • <link rel=”canonical”href=”https://domain.com”/> • Here it indicates that the page on which this tag appears should be treated asa duplicate of the specifiedURL • Broken Links • Broken links are links that send visitors to a webpage that no longer exists or they are links that don'twork • Find broken links in any of the websites using a broken link checkertool • No Follow/ DoFollow • No follow provides a way for webmasters to tell search engines to not follow that particularlink. • This give webmasters more granular control that is instead of telling search engines and bots not to follow any links on the page, it lets you easily instruct robots not to a crawl a specificlink. • Do follow links allow Google to follow them and reach our website, thus giving us link juice and abacklink. • Structure is, • <a href=”https://domain.com” rel=”nofollow”>Anchortext</a> • SocialSharing

18. Social signals refer to a Webpages collective shares, likes and overall social media visibility. • These activities contribute to a pages organic searchranking. • ASSIGNMENT - Prepare notes on On page rankingfactors • 7. OnPage • BreadcrumbNavigation • W3cValidation • Sitelinks • SchemaMarkup • PageSpeed • BreadCrumb Navigation • Breadcrumbs are links that allow a user to track their path from the page they are currently viewing to the homepage of yourwebsite. • They appear close to the top of your page and reflects the structure of yoursite. • They help users understand the layout of yoursite • Enable user to scan yoursite • Easy to understand andfollow • W3CValidator • To check validity of webdocuments • Its an important step towards ensuring the technical quality of webpages • Sitelinks • Sitelinks are hyperlinks that are mentioned below any specific search engine result to link to the websitessubpages • Citation • Citation is the way you tell your readers that certain material in your work camefrom anothersource. • Giving credit to the original author by citing sources is the only way to use otherpeoples work withoutplagiarizing • Schema Markup ( StructuredData) • Schema Markup is a code that you can add to your website to improve the waysearch engines read and represent your page inSERPs. • Schema tells the search engines what your data means, not just what itsays

19. Adding schema markup to your website improves the way your page display inSERP’s by enhancing the rich snippets that are displayed beneath the pagetitle. • Schema markup vocabulary are available at http://schema.org/ • Google structured datatool • Microdata is a form of Structured data that works with HTML5. (https://developer.mozilla.org/en-US/docs/Web/HTML/Microdata) • Search results with rich snippets will have a better click throughrate. • JSON-LD(JavaScript Object Notation for Linked Data) supports all types ofcontent • Microdata support only HTML documents. It's a HTML5specification • Example (Microdata) • <div itemscope itemtype="http://schema.org/Movie"> • <h1>Avatar</h1> • <span>Director: James Cameron (born August 16,1954)</span> • <span>Sciencefiction</span> • <a href="../movies/avatar-theatrical-trailer.html">Trailer</a> • </div> • By adding itemscope, you are specifying that the HTML containedin the <div>...</div> block is about a particularitem • But it's not all that helpful to specify that there is an item being discussedwithout specifying what kind of an item it is. You can specify the type of itemusing • the itemtype attribute immediately after theitemscope • This specifies that the item contained in the div is in fact a Movie, as defined inthe schema.org type hierarchy. Item types are provided as URLs, inthis • casehttp://schema.org/Movie. <div itemscope itemtype="http://schema.org/Offer"> <spanitemprop="name">Blend-O-Matic</span> <spanitemprop="price">$19.95</span> <div itemprop="reviews" itemscope itemtype="http://schema.org/AggregateRating"> <img src="four-stars.jpg" /> <meta itemprop="ratingValue" content="4"/> <meta itemprop="bestRating" content="5"/> Based on <spanitemprop="ratingCount">25</span> </div> </div> userratings Example(JSON-ld) <scripttype="application/ld+json"> { "@context":"https://schema.org",

20. "@type": "Organization", • "url": "http://www.example.com", "name": "Unlimited Ball BearingsCorp.", "contactPoint":{ • "@type": "ContactPoint", "telephone": "+1-401-555-1212", "contactType": "Customerservice" • } • } • </script> • @Context: When two people communicate with one another, the conversation takesplace in a shared environment, typically called "the context of the conversation". This shared context allows the individuals to use shortcut terms, like the first name of a mutualfriend, to communicate more quickly but without losing accuracy. A context in JSON-LD works in the same way. It allows two applications to use shortcut terms to communicate with one another more efficiently, but without losing accuracy. • ASSIGNMENT - How to increase pagespeed • 08. Localsearch • Understanding localsearch • Understanding Google mybusiness • Setting up and optimising Google +local • Managing yourcitations • Getting more review for yourbusiness • ASSIGNMENT - Set Up a Business page and optimiseit • 09: Off PageOptimisation • What is Off Page Optimisation :Offpage optimization refers to all themeasures • that can be taken outside of the actual website in order to improve itsposition in search rankings. These are measures that help create as many high-quality backlinks (incoming links) aspossible. • Anchor Text:Anchor text is the clickable text in a hyperlink. SEO bestpractices dictate that anchor text be relevant to the page you're linking to, rather than generic text. ... The words contained in the ranking that the page will receive by search engines such as Google or Yahoo andBing.

21. Directorysubmission • Directory Submission • Directory submission in SEO is process of submitting our website URL onvarious business directories or web directories to createbacklinks. • Backlinks are used by search engines to improveranking. • Types Of DirectorySubmission • Free DirectorySubmission • It is a free directory submission but there is no guarantee of getting an approved link bythe • administrator, and it will also take a lot oftime. • Reciprocal Regular Web DirectoryListing • Here you need to submit a reciprocal link to your site when you activate directory link.Then • only directory administrator will approve yourlink. • Paid Directory Submission • Here you need to pay the owner of the directories site for submissions. You will getfast • backlinks from this type. As it is a paid form, some of the sites offer this as a package for yearly or lifetime. • Automatic Directory Submission • As the name suggests, you can use software and tools to submitdirectories. • Manual Directory Submission • You need to do all the directory submissions manually. However, all the searchengines • including Google don’t encourage manipulative rankingefforts. • Nofollow Directory Submission • The nofollow attribute usage is becoming controversial among search engines as you donot • gain the desired ranking through them. In directory submissions, should you consider submitting your site to any no follow directories, it is a question that must be thoroughly thought out. • Dofollow Directory Submission • If you happen to be a blogger who wants to increase your blog rankings then you musthead • for do follow directories that help you to get SERP. Dofollow backlinks help in getting high rankings and also high traffic. ASSIGNMENT -https://avivdigital.in/directory-submission/ 10 Directorysubmission

22. 10: Off PageOptimisation • Social Bookmarking :Social bookmarking is the process of tagging a website page with a browser-based tool so that you can easily visit it againlater. Instead of saving social media posts to your browser bookmarks, you canuse different platforms' features to bookmarkposts. • Social ProfileCreation • ASSIGNMENT - 10 Social Bookmarking & 10 Social Profilecreation • 11: Off PageOptimisation • ClassifiedSubmission • Classified Submission is the process by which you can submit ads inclassified submissionsites. • Classified submission can also enhance your visibility and presence insearch engine. • Various Parts Of a Classifiedad • Headline: If you want to create an effective classified ad, then you need towisely create an effective and catchy headline first. Don’t forget to include the keywords in the headline. A catchy and compelling headline will create enough interest among the readers and buyers and will bring them to yoursite • Details: Once you are done with the headline, the next you need to make the details of the services and products that you are offering your customers. Don’t try to hoodwink the customers with some false promise or anything that can tarnish your brand image. Generally, most of the classifieds use attractive offers (limited offers, special discounts for first five people, limited stock, etc.) tocater the interest of thecustomers. • Contact details: Now, you have to give the finishing touch wisely so thatyour buyers or customers can click on the “buy now” or “contact now”button. • Search EngineSubmission • ASSIGNMENT - 10 Classified Submission & 10 Search enginesubmission • 12: Off PageOptimisation • ArticleSubmission • InfographicSubmission • ASSIGNMENT - 10 Article Submission & 10 Infographicsubmission

23. 13: Off PageOptimisation • ImageSharing • ForumPosting • ASSIGNMENT - 10 Image Sharing & 10 Forumposting • 14: Off PageOptimisation • PPTSharing • PDFSharing • PressRelease • ASSIGNMENT - 10 PPT Sharing & 10 PDFSharing • 15: Off PageOptimisation • AudioSharing • VideoSharing • GuestPost • ASSIGNMENT - 10 Audio Sharing & 10 VideoSharing • 16: Off PageOptimisation • Blog CommunitySharing • Quora/ YahooQA • ASSIGNMENT - 10 BC Sharing & 10 Quoraposting • 17:All the Goodies in Google WebmasterTools • Get Started With Search Console – How to Verify YourWebsite • Explore All the Available Tools In SearchConsole

24. ASSIGNMENT -https://neilpatel.com/blog/google-webmaster-tools/ • 18- GoogleAnalytics • Understanding thebasics • Why Googleanalytics • How Google Analyticsworks • How to setup analyticsaccount • Understanding fullreports • Dashboard andshortcuts • Basic campaign and conversiontracking • ASSIGNMENT -https://neilpatel.com/blog/google-webmaster-tools/ 19: SEOAuditing 4. An Introduction to SEOAuditing ASSIGNMENT - Audit asite • 20: CompetitorAnalysis • CompetitorAnalysis • What is a Competition Analysis & Why Is ItImportant • How to Perform a SEO CompetitorAnalysis • Open Site Explorer |Moz • SEMrush.com -> Advanced Keywords and Competitors ResearchTool • Identifying Your SEO Competitors • ASSIGNMENT - Do competitor analysis of asite

25. 21: GoogleUpdates • GoogleGuidelines • GoogleAlgorithms • ASSIGNMENT - Check out the latest Googlealgorithm • 22: SEOTools • Screaming Frog SEOSpider • SEMrush • ASSIGNMENT- • https://www.youtube.com/watch?v=ZHItK2EVLQA https://webdesign.tutsplus.com/tutorials/analyzing-your-website-with-the-screaming-frog-seo-spi der--cms-21669 • https://www.soravjain.com/semrush-competitor-analysis-tool https://www.youtube.com/watch?v=tq9NnLzaMXU • 23: SEOAudit • Moz's open siteexplorer • Ahrefs • Majestic • ASSIGNMENT- • https://ahrefs.com/blog/how-to-use-ahrefs/ https://www.youtube.com/watch?v=amtMnIRGbG0 • Day 24: GTM (Google TagManager) • Getting Started with Google TagManager • Quick Google TagManager • Google Tag ManagerInstallation • What is Google TagManager

26. Publish a Tag with Google TagManager • Analytics, Facebook Pixeletc • Auto-Event Tracking with Google TagManager ASSIGNMENT https://www.youtube.com/watch?v=ozWNNNxLW8E https://www.youtube.com/channel/UClgihdkPzNDtuoQy4xDw5mA https://blog.hubspot.com/marketing/google-tag-manager-guide