How to Increase Your Business Revenue Through Google Ads?

1. How to Increase Your Business Revenue Through GoogleAds? Do you want to generate an ample amount of revenue out of your online business? If yes, then you must be aware that digital marketing is thebest way to do so. It isn’t easy to market online with competition being global but it’s not impossible as well. There are many ways to go about digital marketing: SEO optimization, Content Marketing, PPC Campaigns, Social MediaMarketing,etc.Butitisimportantthatyoudonotgetoverwhelmed or influenced by any of them. Assuming you have a prodigious amount of budget and need to strike a balance between your marketing,product https://www.biztechcs.com/

2. expenses,andreturnoninvestment,youneedtohaveshorttermandlong term marketingplans. • While you get advantages sometime later out of your SEO and Content marketing campaigns, it’s wise to have an allotted portion of your marketing budget for PPC services.This study from Word stream say that the top 3 paid ad spots from the Google first page get 41% of the clicks. This means that apart from these paid spots, the entire organic results have only 59% chances of getting clicked. It doesn’t matter how well you rank, those first 41% searchers are never likely to see your organic content. • Although it’s true that paid ads can be expensive. And that too with two typesofcases.Whetherit’syoutryingtohandlethecampaignbyyourself or it’s a marketing agency who believes in the higher the budget, the better the revenue scheme. Our PPC experts believe that you should consider your revenue as profit only if it’s 400% of yourcosts. • To maximize your ROI, boost your brand image and overall business growth promptly, go through the below explained paid advertisement methods and choose the one according to your businessneeds: • 1. Shopping Ads: • This is the perfect way of selling your products through Google and rank higher among your competitors. You need to make sure that your e-store contains at least 500 products. Otherwise, you may face some visibility issues. • To be brief these are the elements a product listing adcontains: • Featured Image • Product Title • Product Price https://www.biztechcs.com/

3. A Link to yourStore • Manymore... • This CPC (Cost per click) model contribute to the followingadvantages: • Your product gets the spotlight within GoogleSearch. • Generate qualified leads/sales in a short span of time. • Your multiple products may appear for the single performedquery. • Chances of higher CTRrates. • Google Search and Display NetworkAds: • These campaigns work on the keywords. As per your requirements, you have options to select. You can go with Search ads, Display ads, or Video Ads as per your choice. Out of all the conditions if you want your ads to appear on the first page of Google, make sure that you provide an excellent user experience. If the optimization by your PPC companyis done properly, your ads will appear on the first page of Google among your top industrycompetitors. • You can also control the messaging and site links you want to display. For example, you can display several links related to your portfolio, pricing page, product page and so on. It gradually increases the CTR of yourpage. You can add specific call outs, CTA targeted messaging to make your ads look more appealing among other listedcompetitions. • Here are some of itsbenefits: • Speed: You launch a PPC campaign and within some hours, you will start getting traffic and probably sales to yourwebsite. • Customer Reach: Businesses crave for the targeted audience. And Google ads provide great control over demographics. Youcan https://www.biztechcs.com/

4. choose the location, age, interests, and many things to filter out the audience on yourstore. • Boosts Content Marketing: While content marketing is one of the most major things marketers try, you can maximize its performance with the support of GoogleAds. • Remarketing: You can track the users. The ones who at least once visitedyourwebsite.Andiftheydidn’tmakeanypurchase,here,you can target them again with the remarketing campaigns. • Smart Campaigns • Previously known as AdWords Express, it was a standalone solution. Designedforalowermaintenanceoptionforsmallbusinesses.Goodnews is that to establish the conversion capabilities, Smart Campaigns is now a part of the Google AdsFamily. • You just need to set up your account and rest other things are managed automatically. You have no keywords to choose, no bidding strategies to decide, and no ongoing maintenance. This way, you can spend more time with your customers. • Some of the ImprovedFeatures: • Campaign Overview: Where you get all the performanceinsights. • Alerts: Get alerts about billing, issues,etc. • Map Track: Track the number of people clicked on the location, opted for thedirections. • Track your Calls: It shows a number of calls received from the campaign. • Schedule:Choosethedaysandtimespecificallyofyourchoicetorun theads. https://www.biztechcs.com/

5. Why We Don’t Recommend You Smart Campaigns Though? Just like everything being automated on the internet, Smart Campaigns is a new way you might like to try out and run the campaign by yourself.But just like everything has a dark side, here you do not have control over so many things. You cannot decide your keywords, bidding methods, bid adjustments. This means that you cannot pause any of the campaign keywordswhosebidgetsincreased.Andtherearechancesthatyoumight end up exceeding your budget and would want to stop the campaigns midway even before you get anything out ofit. Itisimportanttosqueezethedesiredoutputsfromtheadcampaignswith regular bid adjustments, adding negative keywords, new keywords, trying out new ways to improve the performance of ads in Google. Plus, to manage and balance your costs up to your pre-decided criteria you need a PPC company to do all the hustle. We advise you that while managing your campaigns, the focus needs to be on the conversion rates and how to constantly improvethat. Success Tip A few months ago, we had one client for PPC services. We managed to optimize their revenue growth to 274% against only 41.94% of the spent cost. When we initiated, the spent ratio was 147% with 157% of revenue. Toreadthedetailedreportyoucanclickhere.Themainpointisthateven if you know how to manage these operations, you will get fussy aboutthe non-performance. Because, after one point you will need an expert who streamlines your conversion rates to decrease the costratio. Doyoualsowanttoincreaseyourconversions?Discussyourrequirements with us and we would be happy to make your campaign asuccess! 5 https://www.biztechcs.com/

6. MetaDescription: Along with Shopping Ads, Smart Campaigns and other options, learn how Google Ads can help you to grow your conversionspromptly. ViewSource: https://www.biztechcs.com/blog/increase-business-revenue-through- google-ads/ 5 https://www.biztechcs.com/