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SEO for Chicks Who Click

SEO workshop on 3/3/12

Bluvision
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SEO for Chicks Who Click

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  1. Basic seo for Chicks Who Click

  2. SEO for Photographers • Everyone wants to know the magic formula to be #1 on Google • It’s like putting together a puzzle • Let’s be realistic, everyone cannot be number one at the top for “kansas city photographer” • Find variations of of your keywords and try to rank for those with less competition • Google is the number one player in search so you have to learn to play by their rules

  3. Overview • What Is SEO? • How Search Engines Work • Key Elements of SEO • SEO Resources & Tools

  4. What Is SEO? • Search Engine Optimization • Process of structuring a web page so it can be found, read and indexed by search engines • Improving visibility of a website or page organically • Send targeted traffic into a website • Enhance brand exposure on the internet • Opportunities exist for EVERYwebsite

  5. What Is SEO? 30% PAID (PPC) LISTINGS 70% ORGANIC (SEO) LISTINGS

  6. Why SEO? • 60% of all organic search clicks go to the top 3 listings • 75% of users do not go past page 1 results • SEO can increase unsolicited traffic to your website • Generates free traffic to your website

  7. Overview • What Is SEO? • How Search Engines Work • Key Elements of SEO • SEO Resources & Tools

  8. How Search Engines Work Search engines have 4 major functions: • Crawling: Search bots/spiders access or ‘read’ new and updated websites and pages to add to their index • Indexing: Search engines build a data base of websites and pages • Calculating:Search engines determine relevancy of websites and pages in relation to searches based on different factors • Displaying: Search engine results (SERPs) are displayed when a search is performed

  9. How Search Engines Work • When you perform a search… • Search engines scour through their database for pages that have been indexed • Display results in order of perceived value determined by algorithms (mathematical equation) or ranking factors • This is where SEO can help! • Crawl more frequently depending on size and relevancy of a site

  10. How Search Engines Work kansas city photographers

  11. Overview • What Is SEO? • How Search Engines Work • Key Elements of SEO • SEO Resources & Tools

  12. Key Elements of SEO • On-page optimization • Functions as the backbone of your SEO strategy • The process of optimizing aspects of a website • Anything done on the website’s domain • Off-page optimization • How the rest of the internet portrays your web site • Anything done off the website that can benefit the website’s overall search engine performance • Site Structure • Basic, yet important factor that affects the crawlability and how a website ranks on the search engines

  13. Key Elements of SEO • On-page optimization • Any efforts done on the website’s domain • Key elements • Content • Meta tags • Title • Description • Alt image

  14. Key Elements of SEO • Content • Keywords:Well targeted keyterms integrated into content • What is your target market searching for to find your site? • The words consumers search for is not always what we think they are. • Google Adwords Keyword Tool • Are those keyterms in your content? • Amount:Need at least 250 words per page • Is there enough content for the search engines?

  15. Key Elements of SEO • Meta tags • Title tag (~60 characters w/spaces) • Description (~160 characters with spaces) • Include a call to action • Image Alt and Keywords? • Unique on each page • Well researched keytermswith location Title Tag Meta Description

  16. Key Elements of SEO 2) Off-page optimization • Actions done off your website that can benefit your web presence • Key Elements • Linkbuilding • Local listings presence • Video Optimization

  17. Key Elements of SEO • Linkbuilding • A ‘vote’ for a website • Used to determine which web sites are most authoritative • A component of search engine performance • Quality and quantity • Most links within blog article comments are “No-Follow” links

  18. Key Elements of SEO • Local presence • Ranking factor with Google and map listing • Are you listed on local websites? • Is your address and phone number correct? • Are you getting a good mix of reviews?

  19. Key Elements of SEO • Video Optimization • YouTube is the 2nd most used search engine behind Google • Include keywords in the titles, description and even the file name of video • Include your website URL in the description • Works for self hosted videos

  20. Video Optimization

  21. Video Optmization

  22. Key Elements of SEO 3) Site Structure • Affects crawlability and ranking • Key elements • Design quality • Usability • Crawlability • Site Architecture • Indexed Pages • Mobile Friendly

  23. Key Elements of SEO • Design quality and standards compliance • Is it aesthetically pleasing and up to date? • Usability • Can a visitor find information and perform basic tasks on a site. If not, they may leave. • Crawlability • How easily can search engines read or access a website. • JavaScript • Iframes • Flash

  24. Key Elements of SEO • Site Architecture • Sturdy tree like architecture • Key landing pages higher in architecture • Good internal linking strategy • Indexed Pages • Are the search engines finding all pages of the site? • Mobile Friendly • Mobile internet usage is growing • Sites need to display and function properly

  25. Overview • What Is SEO? • How Search Engines Work • Key Elements of SEO • SEO Resources & Tools

  26. SEO Resources • Google Search Blog • http://insidesearch.blogspot.com/ • The Beginner’s Guide to SEO • http://www.seomoz.org/beginners-guide-to-seo • 2011 Search Engine Ranking Factors • http://www.seomoz.org/article/search-ranking-factorsFirebug • Google SEO Starter Guide • http://static.googleusercontent.com/external_content/untrusted_dlcp/www.google.com/en/us/webmasters/docs/search-engine-optimization-starter-guide.pdf • Periodic Table of SEO Ranking Factors • http://searchengineland.com/seotable

  27. Free SEO Tools • Google Ad Words – Keyword Tool • Keyword research and analysis • Google Analytics • Reporting and analysis • Firefox Add-Ons • Web Developer • SEO for Firefox • Firebug

  28. Recap • What Is SEO? • Search Engine Optimization • Send targeted traffic enhance brand exposure • How Do Search Engines Work? • Spiders crawl and index a site • Key Elements • On-page – changes done on the website • Off-page – changes done off the website • Site Structure – impacts crawling • Resources • Google has a lot of free resources – USE THEM

  29. About Bluvision Media BluvisionMedia LLC is a Visual Communication and Interactive Marketing Company. • Services Offered • Website Development • Video Production • Photography • Search Engine Marketing (SEO & PPC) • Social Media Marketing • Digital Media Planning & Buying • Other Bluvision businesses • Bluvision Films (weddings and events) • Bluvision Photography (portraits and events)

  30. SEO Services We Offer • On-site and off-site SEO activities • Keyword research, content development and optimization • Title and meta tag development • Heading tags • Image tags • Interlinking strategies • Competitive analyses • Local listings • Linkbuilding • Reporting • Traffic, conversion and other metrics • Performance analysis

  31. Chicks Who Click Questions Q: When blogging what is actually necessary: Tags, links, content, click throughs, comments, content on each image, content on the post itself, tags on each image, links on images, all of it? A: The more the better. However focus on 3-4 specific keywords or keyword phrases for each blog post.

  32. Chicks Who Click Questions Q: What is a good reliable way to get backlinks to your site? A: Relevant websites that provide information are good. • Write a guest blog article, get mentioned in someone’s blog • Local directories • Do good work and people will link out to you

  33. Chicks Who Click Questions Q: What should we NOT do? What things can get us "blacklisted" from Google? A: Top things that can get you blacklisted: • Keyword stuffing – limit use of keyword to 2 times or 8% of total word count, write for audience not for page ranking • Hidden text – keywords or links that are the same color as the background • Mirror Website – sites that have identical content but employ different keywords and meta tags

  34. Chicks Who Click Questions Q: Is using the SAME keywords for blog post bad? IE I copy and paste and it is about 300 different keywords, is that overkill? A: That is an old method that will not help your blog posts rank. • Every post should have unique content with about 3 target keywords • Don’t overdo the use of each keywords, mentioning it 2-3 times is enough

  35. Chicks Who Click Questions Q: If we have blogsites what is the best way to get more pages cached on google? A: The best way to get your site indexed is by using sitemaps and interlinking between various pages • Google Webmaster tools will show you how many pages are indexed by Google • Don’t overdo the use of each keywords, mentioning it 2-3 times is enough

  36. Any Other Questions? Antisha Gaitan Linkedin.com/in/antishagaitan Facebook.com/antishagaitan Twitter.com/abluvision If you need assistance with your SEO strategy feel free to contact us about about a website analysis and consultation. Bluvision Media info@bluvisionmedia.com www.bluvisionmedia.com Twitter.com/Bluvision_Media

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