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Experiential marketing is all about connecting clients closely with brands, and doing so in a non-traditional, engaging manner. It goes past the normal bounds of promotion and branding strategies.
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Bradley Dean Toronto — The New Form Of Marketing You Need To Know About — Experiential Marketing!
Experiential marketing is all about connecting clients closely with brands, and doing so in a non-traditional, engaging manner. It goes past the normal bounds of promotion and branding strategies. Also known as customer experience advertising, experiential marketing aims to personalize the advertising experience for every customer. It is believed that new age clients are quite impervious to customary promotion methods and will go lengths to stay away from them. With experiential marketing, people get emotionally linked to the product being marketed. Unusual advertising strategies, such as experiential marketing, flood their senses with new experiences, shooting a high degree brand acknowledgment. This type of marketing also initiates talks on multiple levels and prompts quick action by clients.
Experiential marketing is the in thing today. It aims to give an unforgettable experience to clients which enables them to remember the service or the idea being introduced for a long time.