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5 Tips for Effective Instagram Marketing for Business

Instagram is a popular social media platform with over 700 million active monthly users. The features, Instagram provides to its audiences makes it highly useful for people want to enhance their business network Last year Instagram has phased out their older API Platform and the newer improvements even allows third party services to extend the way users can publish content to Instagram.

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5 Tips for Effective Instagram Marketing for Business

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  1. 5 Tips for Effective Instagram Marketing for Business  With the ever-increasing demand for social media networks, business persons, managers, entrepreneurs, and for all those seeking to set up a strong foundation for their organization, Instagram has turned into a reliable ground. There are a number of attracting features that one may take help of to promote their business via this medium effectively.  Instagram is a popular social media platform with over 700 million active monthly users. The features, Instagram provides to its audiences makes it highly useful for people want to enhance their business network Last year Instagram has phased out their older API Platform and the newer improvements even allows third party services to extend the way users can publish content to Instagram. Users now can publish photos or videos to an Instagram Business Profile through a third party platform like Sendible. This makes the platform even easier for brands to take advantage of all that Instagram could offer. Instagram has reached over 700 million monthly users; however, it is a platform having less competition and a more engaged audience in comparison to other social media giants like Facebook or Twitter (sources: Statista, ecommerceCEO).This makes Instagram a more engaging and sociable platform, where businesses market their products to a more specific and interested audience in a cost-effective way without spending a huge sum of money on paid advertising.

  2. Five helpful tips for mastering Instagram for business: • Show everything visually & creatively: Always remind that Instagram is basically a photo sharing app, largely dependable on visual content. So, whenever you promote any products or services you’re offering, add attracting visual content of them. And whenever you’ll do it, do it in a creative way. It’s best to upload photos, short videos, GIFs, and videos up to one minute in length. This way, customers will easily be appealed and feel enthusiastic to know more about them. The best way you can do it is through Instagram stories, which have a slideshow format and remain live for 24 hours. There are some benefits of using Instagram Stories for marketing: • Stories are displayed at the top of the follower’s timelines. • Can be used to capture behind-the-scenes content to make customers convinced.  • It is easy to upload different types of content types like photo, GIFs, video filmed backwards (Rewind) short video, and live video. • Tagging other accounts, e.g. @instagram in Stories for collaborators and influencer marketing. 2. Create an appealing profile:  Focus on your most vital USP or your next big target - be it an event, promotion or product launch. Instagram has also launched their Instagram Business profiles, where you can get facility of paid advertising. Think, app downloads driving event registrations, or even purchases.

  3. 3. Show customers behind-the-scene activities: • Customers are naturally curios to know where their products come from, and Instagram is a very good platform that you can use to show them your product’s lifecycle. This is particularly appropriate for companies that make eco-friendly or FairTrade products. You may source images to demonstrate how products are built from the base material and distributed. 4. Use #hashtags: • Take help of hashtags to expand your business reach. These can be either campaign specific or general but make sure they are relevant. Also make sure to set up your company hashtag (#yourbrandname), and use it carefully across Instagram. This makes it easier for audiences to find content related to you as well as your main account. 5. Collaborate and @mention others: • Instagram is a strong social media channel, where you can highlight your collaborators and share customer success stories. Even if you don’t have any official partner with a non-profit organization, you can provide to charity or do a fundraiser a few times a year. It’s all good as long as the cause aligns with your brand values and mission.

  4. Key Points • Whenever you promote any products or services you offer, add attracting visual content of them.  • Instagram stories provides you a slideshow format and remain live for 24 hours • It is easy to upload different types of content types like photo, GIFs, video filmed backwards (Rewind) short video, and live video. • Take help of hashtags to expand your business reach. • Instagram is a strong social media channel, where you can highlight your collaborators and share customer success stories. Published by Brainware University

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