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Understanding Reddit: The Social Media Superpower You've Probably Never Heard Of

Http://www.kairaymedia.com With over 230 million visitors viewing almost 8 billion pages a month, Reddit is simply one of the best opportunities to connect directly with your brand’s target audience. This presentation will break down everything you need to know about Reddit to engage effectively on the site and have success.

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Understanding Reddit: The Social Media Superpower You've Probably Never Heard Of

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Presentation Transcript

  1. Front Page • 50 popular Subreddits • bit.ly/1pNKAiK

  2. Subreddit Rules

  3. Admins vs Moderators

  4. Be Anonymous

  5. Become a Redditor

  6. Comment Before Submitting

  7. Comment On Upcoming Stories

  8. Find Your Passion

  9. • Submissions • Comments • Ads • Self Posts • AMA Opportunities On Reddit

  10. Silent Bans

  11. What is Spam? • Submitting your own content, be careful (10%) • If you don’t reply and comment • Submitting off-topic links to a community • Submitting too much to a community • If your submissions keep getting downvoted, but you keep submitting reddit.com/r/spam • List of suspected spammer accounts •

  12. The Right Subreddit

  13. Research • Domain search for what is already working

  14. Subreddit Rules

  15. Large vs Active • Redditmetrics.com

  16. Research • Review TOP and Controversial

  17. Research • Domain Search • 3 Months

  18. Redditinvestigator.com • Review Moderators for their interests • Submit what they submit

  19. The Right Title • Useful, provide context, and be descriptive • Title and description combined • Avoid Title Case • Avoid aggressive calls to action • Spread the word! • Unbelievable • Avoid being discredited

  20. The Right Title

  21. Submit at the Right Time • 10am EST or when right mods are active ;)

  22. Is it Moderated? • Log out on /new • Page by page outside of /new • Look for upvoted • If yes, contact the mods • Be smart on phrasing • Learn from feedback

  23. Logarithmic Voting Algorithm

  24. Logarithmic Voting Algorithm

  25. Stay Engaged • Vote on comments • Respond where appropriate • Don’t be defensive • Don’t overdo it

  26. Comments • Self posts • Resources / References • Shopping / Deals Subreddits

  27. • Auction system launched last month • Self Server starts at $5 • CPM based starting at $.20 CPM • Managed at $30,000 • Video, Banner Ads, Mobile Targeting • Comes with Reddit support

  28. • Interest or Subreddit Targeting • Interest = Front Page • Subreddit - /r/foodporn, recently visited /r/foodporn, and to /r/foodporn subscribers.

  29. • Link or Text

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