How to Launch a Live Event That Drives Engagement and Conversions (1)

1. How to Launch a Live Event That Drives Engagement and Conversions Live shopping is a form of social commerce streamable on mobile phones and other devices via social media applications like Facebook, Instagram etc. Regardless of the platform on social media, live shopping has become one of the best ways to pull today’s Gen Z shoppers with high rates of engagement. Live Video Shopping in India has become so much popular due to its ability to demonstrate a vast range of products in a short period of time. The beauty and fashion industries are the major thriving examples of popular businesses in live shopping online environments. If you want to launch your live shopping events to drive good engagements and conversations and find a good amount of buyers for your products, then you need to know the following tricks. Select the live shopping platform In today’s time, live shopping has become so easy that it can be done on your buyer’s phone or laptop in just a matter of seconds. To host your live shopping event, keep in mind the following points: 1.Exclusive live shopping applications or platforms Live shopping platforms, or apps that have a built-in audience, are a great option for you to look for new followers and buyers. But sometimes, you might face some disadvantages while using these third-party platforms, like giving up control of your customer experience. For example, loss of scope for personalization or re-engagement.

2. 2.Host live shopping events from your own store If you are keen on having more control and customization over your customers, host live shopping events from your own store to offer better branding opportunities and data capture. 3.Live events from social media platforms Different social media platforms like Facebook, Instagram and YouTube have become the most popular sites for hosting live shopping events, as they are relatively easy to use with lots of productive features that attract customers. Best practices for launching live shopping events 1.Live event format The success of your live event is dependent on two major factors, your product demos and genuine opportunities for interaction between your brand and the customers. So choose your format carefully; it could be a tutorial, interviews or Q&As with other influencers or celebrities from common backgrounds, or short video clips to show behind-the-scenes of how your products are made. Remember, with lots of products and brands out there, today’s audience has a notoriously short attention span. So the major thing to keep in mind is to make your live events as entertaining as possible to hook your customers within the first few moments of your live event. 2.Significance of collaborations For this generation of buyers, the face of a live event matters hugely for developing trust and loyalty to that brand. So, branding through influencers has become a very significant way of reaching and connecting with new customers. Customers obviously want their product recommendations from the kind of people they know, trust and wish to follow. If you can engage any influencer with your live events, your customers can also have the opportunity to interact with them directly, increasing your brand value to a great extent. 3.Connecting to the viewer A great way of driving engagement and conversations via your live events is to engage with your community on a personal note. You can talk about your personal life or any interesting topic while showcasing your products in such a way that the live event remains conversational and friendly. This is a great way to connect to your viewers and customers.

3. E-commerce is the future For today’s generation, e-commerce shopping has become the most convenient solution for buying products. It provides all the necessary elements of a regular human connection, which ensures the audience has an enjoyable experience. Original Source-https://teqnoworld.com/2022/04/21/how-to-launch-a-live-event-that-drives- engagement-and-conversions/