Importance Of Animation In Today’s World

1. Importance Of Animation In Today’s World Animation has been around in some form or other since the early 1900s. It initially emerged as a way to enthrall children by providing them with an alternate perspective of the stories around them in a format that was highly relatable to them. But in the last decade, animation has become far more than that. In today’s world, it’s the cornerstone of our marketing efforts, used by corporate businesses in almost every sphere. Lets’ understand the reasons as to why animation has become so important in today’s world: The Rise In Popularity of Videos As The Biggest Medium of Consuming Content Due to the unprecedented rise in popularity of video platforms like YouTube, the consumption patterns among users related to content began to see a huge shift. Now, even leading social media platforms like Facebook and Instagram are actively positioning themselves as avenues where users can engage with video content.

2. Instagram was only a picture sharing platform, but now it has introduced IGTV to ensure that users find videos easy to view on its platform. Facebook is also towing along the same lines, but albeit in a much bigger way. Facebook has now introduced new changes to its algorithm to ensure that viewers find the best video content to view in accordance with their personalized needs. With this shift, the rise in the demand for animation has also risen and it’s speculated that this demand is only likely to grow even further in upcoming years. The Versatility of Animated Videos: If you were thinking as to why animated videos will dominate the rise of video consumption patterns on social media and other digital platforms, then you need to understand the kind of versatility animated videos offer. Any concept you have can be easily transformed into a video and in a very effective manner. From corporate videos to demo videos to even CGI based videos, 2D and 3D animation can help bring any concept to life. Easy To Create & Low Cost Perhaps the biggest allure of animated videos lies in the fact that they are so easy to get made and are affordable, effectively meaning that any brand, no matter how small, can pursue an aggressive video marketing strategy through making animated videos. But this is just relegated to only 2D animation since 3D animation is still quite hard to create and much more expensive than 2D animation. Hiring any good 2D animation company can help you consistently churn out marketing videos for all your digital platforms, amplifying your marketing efforts in a way that cannot be matched by any other strategy. 2D animation videos are also very cheap to make, perhaps being the most cost-efficient option available out there in terms of quality video production. This allows the playing

3. field to remain level in the world of marketing even for smaller businesses that don’t have a very high amount of money to invest. The animation is not going to die out anytime soon, in fact, it’s thriving even better than before, and so if you are thinking of getting started on it, then now is the best time to begin.