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DIGITAL MARKETING

Digital marketing includes strategies like search engine optimization (SEO), social media marketing, email marketing, content marketing, pay-per-click (PPC) advertising, affiliate marketing, and online analytics. These methods help businesses attract, engage, and convert potential customers in a measurable and cost-effective way.

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DIGITAL MARKETING

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Presentation Transcript

  1. WELCOME TO DIGITAL MARKETING

  2. WHAT IS THE DIGITAL MARKETING • Digital Marketing is the strategic use of digital platforms, tools, and data to promote products, services, or brands, engage audiences, and drive business growth through online channels. • It’s marketing done online using computers, smartphones, and other digital devices.

  3. KEY COMPONENTS OF DIGITAL MARKETING •Search Engine Optimization (SEO) Improving a website so it appears higher on search engines like Google. •Search Engine Marketing (SEM) / Paid Ads Paying for ads on search engines (e.g., Google Ads). •Social Media Marketing Promoting through platforms like Facebook, Instagram, TikTok, LinkedIn, and X. •Content Marketing Creating valuable content such as blogs, videos, reels, podcasts, and infographics. •Email Marketing Sending promotional or informational emails to customers. •Affiliate Marketing Earning commissions by promoting other companies’ products. •Influencer Marketing Collaborating with influencers to promote products or services. •Mobile Marketing Marketing through SMS, apps, and mobile-friendly websites

  4. WHY DIGITAL MARKETING IS IMPORTANT •Reaches a global audience •Cost-effective compared to traditional marketing •Allows targeted advertising •Provides measurable results (clicks, views, sales) •Works 24/7

  5. WHAT IS WEB TRAFFIC IN DIGITAL MARKETING? • Web traffic refers to the number of users who visit a website and how they interact with it. In digital marketing, web traffic is a key indicator of how effective your online marketing efforts are.

  6. WHY WEB TRAFFIC IS IMPORTANT • Measure brand visibility • Understand customer behavior • Generate leads and sales • Evaluate marketing performance • Improve conversion rates

  7. TYPES OF WEB TRAFFIC • Organic Traffic • Visitors who come from search engines like Google without paid ads. • Example: Searching “best shoes online” and clicking a normal search result. • Driven by: SEO • Paid Traffic • Visitors who come from paid advertisements. • Examples: • Google Ads • Facebook / Instagram Ads • YouTube Ads

  8. SEO IN DIGITAL MARKETING •What Is SEO? • SEO (Search Engine Optimization) is the process of optimizing a website so that it ranks higher in search engine results pages (SERPs) like Google, Bing, or Yahoo, in order to get organic (free) traffic.

  9. WHY SEO IS IMPORTANT IN DIGITAL MARKETING • Increases organic web traffic • Builds trust and credibility • Cost-effective (long-term results) • Improves user experience • Supports other digital marketing channels • High ROI compared to paid ads

  10. HOW SEARCH ENGINES WORK •Crawling – Search engines discover web pages •Indexing – Pages are stored in databases •Ranking – Pages are ranked based on relevance & quality

  11. TYPES OF SEO • On-Page SEO • Optimization done within the website. • Key Elements: • Keyword research & placement • Title tags & meta descriptions • Headings (H1–H6) • High-quality content • Internal linking • Image optimization (alt text) • URL structure

  12. OFF-PAGE SEO • Activities done outside the website to improve authority. • Key Elements: • Backlinks (link building) • Social sharing • Guest blogging • Brand mentions • Influencer outreach • Backlinks = votes of trust

  13. DIRECTORY SUBMISSION • Submitting website details to online directories. • Types: • Free directory submission • Paid directory submission • Niche directory submission • Purpose: Backlinks and SEO improvement

  14. SOCIAL MEDIA SUBMISSION • Publishing content on social media platforms. • Examples: • Facebook posts • Instagram reels • LinkedIn articles • X (Twitter) posts

  15. BLOG SUBMISSION • Submitting blogs to blogging platforms. • Examples: • WordPress • Blogger • Medium • Purpose: Organic traffic and authority building

  16. THANK YOU PHONE NO : +91 9711079947 WEBSITE www.dicsitcourses.com Plot No 29-30, 3rd Floor, Kanjhawala Road, Budh Vihar, Rohini, OPP. Rajni Gupta Hospital, Delhi–110086

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